Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.
Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013....
[Sally Falkow shares a video with useful media relations insight ~ Jeff]
It's War -- Teaching Dynamic New MediaHuffington Post (blog)A coveted class in the UNC J-school is New Media Technology and Its Impact on the Future of Advertising, Marketing and Public Relations (NMTIFAMP).
(BPT) - New technology and digital media like Facebook, YouTube, Pinterest and Twitter are changing the way people communicate both at home and in the workplace. They’re also contributing to a generation gap.
8 tips for getting people to read your social media posts
SUMMARY: Fine-tuning your social media posts can help to make sure your message resonates with consumers. Messages tend to receive fewer clicks on Twitter and LinkedIn when they contain question marks, and business-to-business posts tend to get more clicks if they include hashtags, according to research by Compendium. On Twitter, Wednesday is the best day for posting B2B messages, the research shows.
The Future of Social Media: 50+ Experts Share Their 2013 PredictionsBusiness 2 CommunityOn December 4th, 2012 at 2pm EST, Anthony Leaper, Shep Hyken and Pam Moore will participate in a roundtable discussion around “The Future of Social Media: How...
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