Dados do Eurostat mostram que três quartos dos internautas portugueses usam a Internet para publicar mensagens nas redes sociais. Em Portugal, 75% dos internautas utilizaram a Internet para publicar mensagens nas redes sociais este ano, a percentagem mais elevada entre os Estados-membros analisados e superior à média da UE (52%). Mais de metade dos portugueses (67%) leram jornais ou notícias na Internet, uma percentagem ligeiramente superior à média da UE (61%), mas longe dos 92% registados na Lituânia e dos 91% observados na Estónia. Relativamente à criação de sites e blogues, Portugal apresenta uma percentagem de 12%, superior à média da UE (9%), numa tabela liderada pela Holanda (17%).
From Internet defamation to social media crises and one’s online reputation management, it seems that every other week a new brand is teaching us all a lesson or two in proper online conduct and social media crisis management.
The 10 Biggest Social Media Crisis-Related Lessons of 2012
1 - Real-time is NOT an option, but a must and a highly critical expectation of your audience
2- In order to respond and react to an online threat in real-time, one must be monitoring the social discussions around one’s brand
3 - Trust, sincerity and compassion go a very long way in a crisis
4 - Ignoring a social media or online issue only makes matters worse
5 - The sooner you respond to an online threat, the more chances you have at coming out of it with zero repercussions to your brand’s reputation or bottom-line
6 - Every employee is a spokesperson for your brand and needs to be trained as such
7 - Having a mentality of “always focusing on building a relationship with your market” will always lead you in the right direction when it comes to your social media crisis communications
8 - Double check that you’re posting from the correct account before pressing “post”
9 - Identify the difference between negative posts and unacceptable posts, and develop a way of dealing with both types of online comments and tweets
10 - A crisis can strike out of thin air, when least expected. That’s why it’s so important for every single company and organization to be prepared with a social media crisis management plan
With more than a billion active users, Facebook is a behemoth of a marketing opportunity – and one that a growing number of companies are positioning themselves to take full advantage of. According to a September 2012 study conducted by the social media experts at HubSpot, 42 percent of marketers consider Facebook to be an integral part of their marketing strategy. Though a substantial percentage of businesses now have fan pages, at this point in the game, simply being on Facebook is not enough. For a fan page to be effective as a marketing tool, time must be devoted to cultivating and maintaining an active, engaged fan base.
Did you notice these scams on Facebook? Don´t get fooled by the top 9 most trending ones out there!
When Facebook announced it has reached one billion users this year, it became clear that not only does the social network provide exceptional opportunities for people to connect and share information; it also serves as a great platform for scammers. They hide behind special offers, exclusive content or new apps in order to obtain your username and passwords or to spread viruses and other malware. Scammers simply prosper in huge crowds and…news feeds.
Last year during this time I had the opportunity to speak with Preetham Venkky, KRDS Asia Head for the first time. Over the year, I had numerous occasions to talk to the gentleman who is deeply passionate about what he does and says. No one can doubt the knowledge Preetham brings to the table when it is about social media.
We are half way through the chilly month of December, 2012. I felt that it is the right time to give him a buzz and get his thoughts like I did last year on how social media has evolved in 2012 and what could be the trends that would surround the Indian social media market in 2013. So, below is the transcript of the list of 7 major trends that Preetham thinks will occupy the Indian social media space dominantly.
Many businesses are afraid to use the social media. That is because their owners might be thinking that what they don’t know would not hurt their companies. If you do not want to hear negative comments and criticisms about your business, you may be tempted to consider the option not to use social media. But it is definitely not an advisable thing to do.
Ignoring negative comments and complaintsNot acting accordingly
There are two kinds of social media marketers: the casual ones that use the platform to promote their site, and the serious ones who do it as a career itself. The first is unlikely to spend much time really throwing themselves into the whole process, much less learning more to better focus their efforts. But the latter is always hungry for new information, and will spend as much time as it takes to increase their effectiveness in the industry.
All of those serious content marketers can find quite a lot on the web to aid them. But my favorite is personally YouTube, where there are thousands of videos on the subject. These channels are must-subscribe networks for any content marketer wanting to get better at the game.
November was a month of pride, celebration, and grandiose statements! The NYPD scored big with a feel-good story about a cop giving a homeless guy a pair of shoes. Perhaps even more surprising was Facebook’s entry in November’s list – a seemingly self-deprecating comparison of themselves to a cake. Our favorite though was Subway’s entry – a mix of cuteness of ghoulishness achieved by wrapping an cute baby in a Subway wrapper… that included the labeling “Eat Fresh”.
Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.
And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?
Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.
See the infographic for all that essential sizing details...
Included in the changes that Facebook recently announced to its privacy and governance policies was an admission that it aggregates and shares data on user activity with advertisers — and Facebook says it plans do so not just inside the network but on external websites as well.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.