Social Media Portugal
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Social Media Portugal
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How a shipping company earned 650,000 Facebook fans in a year | Articles | Main

How a shipping company earned 650,000 Facebook fans in a year | Articles | Main | Social Media Portugal | Scoop.it
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
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The 20 Best Social Media Books from 2012 to Read in 2013

The 20 Best Social Media Books from 2012 to Read in 2013 | Social Media Portugal | Scoop.it
Top social media books of 2012, including social business books as well as social media marketing books from Dave Kerpen, Rohit Bhargava, Guy Kawasaki & more.
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Portugueses são os europeus que mais usam as redes sociais

Portugueses são os europeus que mais usam as redes sociais | Social Media Portugal | Scoop.it

Dados do Eurostat mostram que três quartos dos internautas portugueses usam a Internet para publicar mensagens nas redes sociais. Em Portugal, 75% dos internautas utilizaram a Internet para publicar mensagens nas redes sociais este ano, a percentagem mais elevada entre os Estados-membros analisados e superior à média da UE (52%). Mais de metade dos portugueses (67%) leram jornais ou notícias na Internet, uma percentagem ligeiramente superior à média da UE (61%), mas longe dos 92% registados na Lituânia e dos 91% observados na Estónia. Relativamente à criação de sites e blogues, Portugal apresenta uma percentagem de 12%, superior à média da UE (9%), numa tabela liderada pela Holanda (17%).

 


Via margarida caetano
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Youtube Tips – How to Schedule an upload

Youtube Tips – How to Schedule an upload | Social Media Portugal | Scoop.it
If you are not into video marketing, then you are likely to be left out in the internet marketing race. This is not my statement, this is something that most GURUs today are professing.
Of the many features that Youtube has introduced, one is the option of scheduling video releases. This was something that most marketers were waiting for, since quite some time. - See more at: http://www.dkspeaks.com/youtube-tips-how-to-schedule-an-upload/?_tmc=yiEpLP1OO0KrUC_qZrpmQwgxDulHIQ4Tsu3RSZhBgSs#sthash.xfJTyzq4.C5JUZQs8.dpuf
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A 50-Point Checklist For Creating The Ultimate Landing Page | Unbounce

A 50-Point Checklist For Creating The Ultimate Landing Page | Unbounce | Social Media Portugal | Scoop.it
iI's easy to run a marketing campaign that doesn't deliver the results you're hoping for. Use this checklist to whip your landing page into shape.
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10 Steps to Setting Up a Killer Facebook Ad Campaign | Slideshow

10 Steps to Setting Up a Killer Facebook Ad Campaign | Slideshow | Social Media Portugal | Scoop.it
A step-by-step look at how to start advertising on the big social network.
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Perceber o Facebook News Feed

Perceber o Facebook News Feed | Social Media Portugal | Scoop.it
Introduzido em 2006, o News Feed actualiza constantemente o utilizador com as histórias dos páginas e dos perfis que este segue no Facebook. Aparece logo…
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10 Biggest Social Media Crisis-Related Lessons of 2012

10 Biggest Social Media Crisis-Related Lessons of 2012 | Social Media Portugal | Scoop.it

From Internet defamation to social media crises and one’s online reputation management, it seems that every other week a new brand is teaching us all a lesson or two in proper online conduct and social media crisis management.

 

The 10 Biggest Social Media Crisis-Related Lessons of 2012

1 - Real-time is NOT an option, but a must and a highly critical expectation of your audience

2- In order to respond and react to an online threat in real-time, one must be monitoring the social discussions around one’s brand

3 - Trust, sincerity and compassion go a very long way in a crisis

4 - Ignoring a social media or online issue only makes matters worse

5 - The sooner you respond to an online threat, the more chances you have at coming out of it with zero repercussions to your brand’s reputation or bottom-line

6 - Every employee is a spokesperson for your brand and needs to be trained as such

7 - Having a mentality of “always focusing on building a relationship with your market” will always lead you in the right direction when it comes to your social media crisis communications

8 - Double check that you’re posting from the correct account before pressing “post”

9 - Identify the difference between negative posts and unacceptable posts, and develop a way of dealing with both types of online comments and tweets

10 - A crisis can strike out of thin air, when least expected. That’s why it’s so important for every single company and organization to be prepared with a social media crisis management plan


Via LPM Comunicação SA
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BREAKING: YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site

BREAKING: YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site | Social Media Portugal | Scoop.it

Not long ago, YouTube announced they would be launching associated website annotations.The program has only been in pilot mode for the last few weeks, but now it's totally here.


Via Ileane Smith
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News Feed, EdgeRank and page posts: what’s really going on with Facebook?

News Feed, EdgeRank and page posts: what’s really going on with Facebook? | Social Media Portugal | Scoop.it

Here are answers to some commonly asked questions based on what we’ve learned from research, interviews and personal experience managing pages.

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5 Quick Tips for Engaging Facebook Fans | Social Media Today

5 Quick Tips for Engaging Facebook Fans | Social Media Today | Social Media Portugal | Scoop.it

With more than a billion active users, Facebook is a behemoth of a marketing opportunity – and one that a growing number of companies are positioning themselves to take full advantage of. According to a September 2012 study conducted by the social media experts at HubSpot, 42 percent of marketers consider Facebook to be an integral part of their marketing strategy. Though a substantial percentage of businesses now have fan pages, at this point in the game, simply being on Facebook is not enough. For a fan page to be effective as a marketing tool, time must be devoted to cultivating and maintaining an active, engaged fan base.

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Watch Out For The Latest Scams on Facebook

Watch Out For The Latest Scams on Facebook | Social Media Portugal | Scoop.it

Did you notice these scams on Facebook? Don´t get fooled by the top 9 most trending ones out there!

 

When Facebook announced it has reached one billion users this year, it became clear that not only does the social network provide exceptional opportunities for people to connect and share information; it also serves as a great platform for scammers. They hide behind special offers, exclusive content or new apps in order to obtain your username and passwords or to spread viruses and other malware. Scammers simply prosper in huge crowds and…news feeds.

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The Mobile Social Photo Explosion

The Mobile Social Photo Explosion | Social Media Portugal | Scoop.it

This inforgraphic from Mediabiestro is a great visual of the mobile revolution.

The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.

** 300 million photos are uploaded to Facebook daily

**Facebook has 10,000 times more photos than the Library of Congress

See article and infographic here: [http://bit.ly/SLt2Nz]

 


Via janlgordon, Jeff Domansky, Joana Machado
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Seven Social Media Trends For 2013 | Business 2 Community

Seven Social Media Trends For 2013 | Business 2 Community | Social Media Portugal | Scoop.it

Last year during this time I had the opportunity to speak with Preetham Venkky, KRDS Asia Head for the first time. Over the year, I had numerous occasions to talk to the gentleman who is deeply passionate about what he does and says. No one can doubt the knowledge Preetham brings to the table when it is about social media.

We are half way through the chilly month of December, 2012. I felt that it is the right time to give him a buzz and get his thoughts like I did last year on how social media has evolved in 2012 and what could be the trends that would surround the Indian social media market in 2013. So, below is the transcript of the list of 7 major trends that Preetham thinks will occupy the Indian social media space dominantly.

 

1. Mobile component becomes stronger2. SoLoMo becomes stronger: Social, local and mobile3. Online and offline connection4. Integrated campaigns5. Sweepstakes contests6. Anonymity control by media7. Data and market intelligence Read more at http://www.business2community.com/social-media/seven-social-media-trends-for-2013-0358137#MUtQp7iqltRuvIS6.99
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Most Common Mistakes when Dealing with Negative Comments on Social Media

Most Common Mistakes when Dealing with Negative Comments on Social Media | Social Media Portugal | Scoop.it

Many businesses are afraid to use the social media. That is because their owners might be thinking that what they don’t know would not hurt their companies. If you do not want to hear negative comments and criticisms about your business, you may be tempted to consider the option not to use social media. But it is definitely not an advisable thing to do.

 

Ignoring negative comments and complaintsNot acting accordingly
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Lo más destacado de este año en las redes sociales – infografía

Lo más destacado de este año en las redes sociales – infografía | Social Media Portugal | Scoop.it
Esta infografía, elaborada por The SEO Company y NowSourcing, nos hace un recorrido por los momentos más celebres vividos en las redes sociales durante el 2012
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8 YouTube Channels for Serious Social Media Marketers

8 YouTube Channels for Serious Social Media Marketers | Social Media Portugal | Scoop.it
There are two kinds of social media marketers: the casual ones that use the platform to promote their site, and the serious ones who do it as a career itself. The first is unlikely to spend much time really throwing themselves into the whole process, much less learning more to better focus their efforts. But the latter is always hungry for new information, and will spend as much time as it takes to increase their effectiveness in the industry.

All of those serious content marketers can find quite a lot on the web to aid them. But my favorite is personally YouTube, where there are thousands of videos on the subject. These channels are must-subscribe networks for any content marketer wanting to get better at the game.


Read the rest of this article at: http://denisewakeman.com/social-media-marketing/8-youtube-channels-social-media-marketers/
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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Social Media Portugal | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stories.
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Facebook volta a mudar controlos de privacidade

Facebook volta a mudar controlos de privacidade | Social Media Portugal | Scoop.it
Mais informação e novos menus de atalho para configurações que o site considera importantes começarão a surgir a partir do final do mês.
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How SEO Has Changed in 2012 [infographic]

How SEO Has Changed in 2012 [infographic] | Social Media Portugal | Scoop.it

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

 

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.


Via Antonino Militello
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Nacho Vega's curator insight, December 12, 2012 7:47 AM

Los cambios realizados por Google en su algoritmo afectan a la manera en la que se realiza SEO. En esta infografía vemos algunos de los puntos relevantes. ¿Cómo te ha afectado a ti?, ¿qué opinas?

Javier Arias's curator insight, December 18, 2012 3:35 PM

Mejor no se puede resumir 

Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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Track Social Blog » The 10 Most Liked Posts On Facebook – November 2012

Track Social Blog » The 10 Most Liked Posts On Facebook – November 2012 | Social Media Portugal | Scoop.it

November was a month of pride, celebration, and grandiose statements! The NYPD scored big with a feel-good story about a cop giving a homeless guy a pair of shoes. Perhaps even more surprising was Facebook’s entry in November’s list – a seemingly self-deprecating comparison of themselves to a cake. Our favorite though was Subway’s entry – a mix of cuteness of ghoulishness achieved by wrapping an cute baby in a Subway wrapper… that included the labeling “Eat Fresh”.

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The Social Media Sizing Guide [INFOGRAPHIC]

The Social Media Sizing Guide [INFOGRAPHIC] | Social Media Portugal | Scoop.it

Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.

 

And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?

Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.

 

See the infographic for all that essential sizing details...


Via Lauren Moss, Helder Gonçalves
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Anthony Burke's curator insight, November 29, 2012 5:07 AM

We have posted something similar before but here is another one.  These are very useful guides.

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YouTube and Google+ Integration Updates

YouTube and Google+ Integration Updates | Social Media Portugal | Scoop.it

John, from the YouTube product team, walks through the latest details on YouTube and Google+ integration.


Via Ileane Smith
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Simon Dadia's comment, November 29, 2012 8:36 AM
Great overview of Gplus and Youtube coming together..
Jennifer Read Pleman's curator insight, November 29, 2012 12:49 PM

G+ is really trying to help content creators engage with their viewers. This is one more step in the right direction.

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Industry Growth on Facebook Pages

Industry Growth on Facebook Pages | Social Media Portugal | Scoop.it
In many aspects, Facebook can be considered the fastest growing platform in the digital space.
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Facebook makes it official -- an external advertising network is coming soon

Facebook makes it official -- an external advertising network is coming soon | Social Media Portugal | Scoop.it

Included in the changes that Facebook recently announced to its privacy and governance policies was an admission that it aggregates and shares data on user activity with advertisers — and Facebook says it plans do so not just inside the network but on external websites as well.


Via Maria da Graça Pereira
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