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Portuguese Is Facebook’s Fastest-Growing Language - AllFacebook

Portuguese Is Facebook’s Fastest-Growing Language - AllFacebook | Social Media Portugal | Scoop.it

English is still the most widely spoken language on Facebook, but a new challenger is rising. According to statistics from Socialbakers, a growing number of new users speak Portuguese, the third-most-popular language on the social network.


Via Helder Gonçalves
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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | Social Media Portugal | Scoop.it
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The Modern Marketer: Infographic

The Modern Marketer: Infographic | Social Media Portugal | Scoop.it
Luís Neves Franco's insight:

Toda a verdade sobre um marketeer "pós-moderno" :)

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How facebooks new newsfeed changes your content strategy

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Niclas Holmqvist's curator insight, March 12, 2013 5:31 AM

Tänk mer visuellt, med stora tydliga bilder, och synka strategin med lärdomar från Pinterest. MyNewsdesk är inne på samma spår.

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10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page | Social Media Portugal | Scoop.it
What you need to know to get your business started on the popular photo-sharing site.
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Fundação da Juventude | Todas as Notícias - Redes Sociais: uma nova forma de negócio

Fundação da Juventude | Todas as Notícias - Redes Sociais: uma nova forma de negócio | Social Media Portugal | Scoop.it

Tendo como ponto de partida a sociedade actual e como perspectiva as suas novas procuras e costumes, propõe-se uma conversa que visa despertar para a importância do papel, hoje em dia, assumido pelas novas tecnologias, o mundo virtual e as suas ferramentas, no fundo, para a sua transversalidade e impacto quando tocada a palavra “negócio”; conhecer e compreender os diferentes caminhos que aqui se criaram e se criam, a sua evolução e as suas formas de expressão e comunicação; bem como reflectir sobre a importância deste novo meio relacional no actual momento vivido.


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Rescooped by Luís Neves Franco from Just Story It! Biz Storytelling
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Social Media Portugal | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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The 10 social media tools that every startup must have

Social media has revolutionized the way we communicate. With the revolution has come insane amounts of data, analytics and information about customers, followers and users.

 

Here are tools for startups looking to solidfy and strengthen their social media teams. Actually, anyone who uses social media might find these useful:

1. HootSuite — A way to manage your social networks all in one place. I use TweetDeck — it’s just as good.

2. Twit Cleaner — Helps you clean up your Twitter feed and improve your presence

3. Rapportive —  Shows you everything about your contacts right inside your Gmail inbox.

4. Followerwonk — Twitter analytics: Find out who your followers are, where they are located and when they tweet

5. HubSpot — A powerful all-in-one inbound marketing software

These next two aren’t really social media-related, but still are great tools.

6. Google Alerts — Know when you’re being talked about

7. Screener — Easy way to record instant screencasts. Good for demo videos.

There are several others I’ve come across.

8. Topsy — Real-time social media analytics

9. AgoraPulse — Turn Facebook fans into customers

10. PageLever — Robust Facebook analytics

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10 Questions To Ask Before Starting A New YouTube Channel | TubeGeeks

10 Questions To Ask Before Starting A New YouTube Channel | TubeGeeks | Social Media Portugal | Scoop.it
These ten questions will get you thinking about your goals for your new channel and will get you on the right track to YouTube success.

Via Ileane Smith
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10 Steps to Create a LinkedIn Company Page - Forbes

10 Steps to Create a LinkedIn Company Page - Forbes | Social Media Portugal | Scoop.it

A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent, and share important, interesting, and useful updates.

 

Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy.

 

LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible.

 

While Facebook is generally considered the best social network for business-to-consumer companies to interact with consumers (learn how to create a Facebook Company Page), the millions of professionals are consumers, too. That means there is certainly success to be found for business-to-consumer companies on LinkedIn as well.

 

Following are 10 simple steps that you can take to create a great LinkedIn Company Page that motivates people to click the “follow” button.

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Internet 2012 in numbers

Internet 2012 in numbers | Social Media Portugal | Scoop.it

There is so much happening on the Internet during a year that it’s impossible to capture it all in a blog post, but we’re going to give it a shot anyway. How many emails were sent during 2012? How many domains are there? What’s the most popular web browser? How many Internet users are there? These are some of the questions we’ll answer for you.

 

To bring you these answers, we’ve gone to the ends of the web – wherever that is – and back again, and compiled a list of truly fascinating facts about the year that was. Some of the numbers are snapshots taken during the year, others cover the entire period. Either way, they all contribute to giving us a better understanding of Internet in 2012. Enjoy!

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Social Media Crisis Case Studies - A Comprehensive List

Social Media Crisis Case Studies - A Comprehensive List | Social Media Portugal | Scoop.it

There are so many examples of companies who have found themselves under social media attack throughout the years – and so many more to come. Some have overcome their crises with flying colors, while others have failed miserably. In each case, however, there’s always a ton of great lessons to be learned that will help you strengthen your own social media crisis plan and internal communications.

 

If you’re looking for some great social media crisis case studies, then you’ve come to the right place! Below you’ll find a comprehensive list of social media crisis case studies to include within your research, or to use as lessons in order to strengthen your own company’s social media crisis management plan.

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Confiança e social media

Confiança e social media | Social Media Portugal | Scoop.it
Não há outra palavra mais importante do que confiança quando se trata de fazer negócios. Ela é a base de todas as relações positivas, especialmente num mundo cada vez mais social. Sem confiança não há campanha, nem criatividade capaz de alcançar os resultados desejados.
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The Wall Street Journal: Less is More

The Wall Street Journal:  Less is More | Social Media Portugal | Scoop.it
Did you already set your New Year´s social media resolutions and goals? Get inspired by The Wall Street Journal and start analyzing your social media performance to boost your engagement and reach on Facebook.
Luís Neves Franco's insight:

Um artigo que serve para os meios de comunicação repensarem a forma como estão no Facebook. Como em tudo na vida, tem que existir um equilíbrio :)
Este caso não provoca grandes mudanças na gestão de páginas de marcas comerciais, visto que 4 posts ainda é mais do que muitas publicam diariamente. Mas em OCS que publicam no FB todas as notícias que fazem, talvez seja altura de repensar a estratégia de comunicação. Ás vezes mais vale restringir a temas que provoquem uma maior interacção e conhecer bem o público-alvo da sua página no FB (muitas vezes diferente do público-alvo do meio em si, tal como acontece entre o online e os meios tradicionais).

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks | Social Media Portugal | Scoop.it
Got a social media problem? Find out how to contact Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit without frustration.

Via Helder Gonçalves
Luís Neves Franco's insight:

Alguns links já não estão activos, mas os restantes são úteis.

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Definitive guide to marketing metrics marketing analytics

http://www.vascomarques.net
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How Can Social Media Leverage SEO?

How Can Social Media Leverage SEO? | Social Media Portugal | Scoop.it

"In the world of online marketing, there are two main things that every website owner is desperately trying to do.

 

The first is to increase their ranking on search engines through SEO.

 

The second is to create a social media presence and get customers and potential customers talking about them.

 

However in actual fact, these two things should be combined together instead of exclusively as in reality, social media can help to increase search engine presence.

 

In this article we define exactly what SEO and social media marketing are and then look at how they can work together to produce a combined strategy".

 

Find Out More: http://socialmediatoday.com/norman-pongr-cz/1277666/leverage-social-media-seo-strategy


Via Antonino Militello
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wanderingsalsero's comment, March 7, 2013 4:26 AM
Could somebody give specific example. I suspect that 99.99% of the people who'd be reading this already know what SEO and Social Media is. Let's see some concrete examples. I have yet to see any specific examples from Scoop.it, RebelMouse or any of those others on what the real SEO benefits of using their platforms are....(and I'm assuming curation would be considered a form of social media).
wanderingsalsero's curator insight, March 7, 2013 4:29 AM

I'm still waiting for somebody to give specific examples of how curation helps with 'authority', page rank or any other aspect of SEO.  Sure...it's pretty.  But...so what?

 

That's not to say that I wouldn't or don't use Curation....'cause I DO.  But on the other hand, I don't do this for (much) money.

 

Kayla Stai's curator insight, April 18, 2013 11:17 PM
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A importância do conteúdo nas Redes Sociais | Ferramentas de Marketing Digital

A importância do conteúdo nas Redes Sociais | Ferramentas de Marketing Digital | Social Media Portugal | Scoop.it
O maior desafio para conseguir a atenção dos utilizadores começa no conteúdo.
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Why "social media amnesia" could help your business

Why "social media amnesia" could help your business | Social Media Portugal | Scoop.it

Want to master social media? Start by forgetting everything you know
SUMMARY: Marketers would be well-served to forget the alleged lessons of the early days of social media, Mike Spataro writes. Business should forge cohesive strategies that focus on improving the business and should measure performance by tracking key indicators against well-defined benchmarks, Spataro writes. "The primary shift in this type of approach is that social media becomes part of the process from planning through execution. ... It moves your company away from the ad-hoc tactical approach that has prevailed over the first five years of the corporate social media generation," he writes. 

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60 Digital Media Resources You May Have Missed

60 Digital Media Resources You May Have Missed | Social Media Portugal | Scoop.it

It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.

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A Facebook cheat sheet for brands | Articles | Main

A Facebook cheat sheet for brands | Articles | Main | Social Media Portugal | Scoop.it
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook.
Luís Neves Franco's insight:

Vale a pena ver a infografia e pensar na forma como escrevemos os nossos posts :)

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Social SEO and the Long Tail | Tatu Digital

Social SEO and the Long Tail | Tatu Digital | Social Media Portugal | Scoop.it

Search Engine Optimization (SEO) has seen a lot of changes in the last few years and even more in the last few months. In fact it’s changing so fast it’s hard to keep up with it all. Do you need to? Some might say no, that all you need to do is keep generating tons of quality content and SEO will naturally occur; but there is still some art to making that content more easily digested by your readers and the search engine spiders and a few worthwhile techniques to attract the spiders in the first place.

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Visual storytelling: 14 tools for journalists | Media news | Journalism.co.uk

Visual storytelling: 14 tools for journalists | Media news | Journalism.co.uk | Social Media Portugal | Scoop.it
A list of just 14 tools that journalists might find useful to tell stories in visual ways, inspired by the visual storytelling session at the latest news:rewired event
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Only 18% of Top CEOs Are on Social Networks

Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs.

 

Only 18% of the CEOs of the world's top 50 biggest companies by revenue have one or more social networking accounts, according to a study released Tuesday by global pr firm Weber Shandwick. By comparison, the firm conducted a similar study in 2010 and found that 16% of the top CEOs had at least one social networking account, suggesting that not much has changed in the past three years.

 

The problem, according to the firm's president of digital, Chris Perry, is that maintaining a profile can be time-consuming and the risks of doing so for CEOs may be viewed as outweighing the rewards. "There is a risk with off-the-cuff commentary," Perry told Mashable. "There are lots of examples of that hurting CEOs and the companies for being seen as undisciplined."

 

Indeed, the study found that one social network in particular — Twitter — has actually lost members of this elite CEO group, a fact that Perry says could be due in part to a greater perceived potential for risk there compared to LinkedIn or Facebook. Between 2010 and this year, the percentage of the top 50 CEOs on Facebook grew from 4% to 10% while the percentage on Twitter dropped from 8% to 2%.

 

There is at least one notable exception to this trend, however: GE's CEO Jeff Immelt joined Twitter in September and has tweeted several dozen times since.

 

It may be a sensible precaution for CEOs, but the downside is the company misses out on a potentially powerful way to engage with customers and get its message out there. What's more, the firm found that one-third of top CEOs had their names tied to fake social media accounts, showing the downside of not establishing a presence on these sites.

 

Even though the vast majority of top CEOs don't have personal accounts on social networking sites, they do maintain a social presence online on behalf of the company in other ways. Weber Shandwick found that 66% of the CEOs engaged online through biographies and videos on company websites as well as videos shared on YouTube, nearly double the 36% of CEOs who engaged this way back in 2010.

 

"These chief executives understand that their role does not change as storyteller-in-chief in the social age, it's just a matter of how do you participate through company-owned properties rather than personal properties," Perry said. "They understand they have to be a leading voice, but they don't think they have to spend their time amassing followers."

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Five Elements of Inbound Marketing

Five Elements of Inbound Marketing | Social Media Portugal | Scoop.it

Five Elements of Inbound Marketing provides a break down of the different components that make up inbound marketing for those who want to learn more.


What is Inbound Marketing, you ask? Originally coined by tech luminary Seth Godin in his book Permission Marketing, and later evangelized by Dharmesh Shah (Hubspot) and Rand Fishkin (SEOMoz), inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. There are many elements that make up inbound marketing, and when used correctly they come together to form an environment for success. Here are the five elements that make up AXZM's inbound marketing world.

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Facebook May Launch New Timeline Design

Facebook May Launch New Timeline Design | Social Media Portugal | Scoop.it
Facebook launched a new Timeline design to users in New Zealand. Here's what it looks like.
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