Tendo como ponto de partida a sociedade actual e como perspectiva as suas novas procuras e costumes, propõe-se uma conversa que visa despertar para a importância do papel, hoje em dia, assumido pelas novas tecnologias, o mundo virtual e as suas ferramentas, no fundo, para a sua transversalidade e impacto quando tocada a palavra “negócio”; conhecer e compreender os diferentes caminhos que aqui se criaram e se criam, a sua evolução e as suas formas de expressão e comunicação; bem como reflectir sobre a importância deste novo meio relacional no actual momento vivido.
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...
A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent, and share important, interesting, and useful updates.
Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy.
LinkedIn has 200 million members. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible.
While Facebook is generally considered the best social network for business-to-consumer companies to interact with consumers (learn how to create a Facebook Company Page), the millions of professionals are consumers, too. That means there is certainly success to be found for business-to-consumer companies on LinkedIn as well.
Following are 10 simple steps that you can take to create a great LinkedIn Company Page that motivates people to click the “follow” button.
There is so much happening on the Internet during a year that it’s impossible to capture it all in a blog post, but we’re going to give it a shot anyway. How many emails were sent during 2012? How many domains are there? What’s the most popular web browser? How many Internet users are there? These are some of the questions we’ll answer for you.
To bring you these answers, we’ve gone to the ends of the web – wherever that is – and back again, and compiled a list of truly fascinating facts about the year that was. Some of the numbers are snapshots taken during the year, others cover the entire period. Either way, they all contribute to giving us a better understanding of Internet in 2012. Enjoy!
There are so many examples of companies who have found themselves under social media attack throughout the years – and so many more to come. Some have overcome their crises with flying colors, while others have failed miserably. In each case, however, there’s always a ton of great lessons to be learned that will help you strengthen your own social media crisis plan and internal communications.
If you’re looking for some great social media crisis case studies, then you’ve come to the right place! Below you’ll find a comprehensive list of social media crisis case studies to include within your research, or to use as lessons in order to strengthen your own company’s social media crisis management plan.
Não há outra palavra mais importante do que confiança quando se trata de fazer negócios. Ela é a base de todas as relações positivas, especialmente num mundo cada vez mais social. Sem confiança não há campanha, nem criatividade capaz de alcançar os resultados desejados.
Did you already set your New Year´s social media resolutions and goals? Get inspired by The Wall Street Journal and start analyzing your social media performance to boost your engagement and reach on Facebook.
Luís Neves Franco's insight:
Um artigo que serve para os meios de comunicação repensarem a forma como estão no Facebook. Como em tudo na vida, tem que existir um equilíbrio :) Este caso não provoca grandes mudanças na gestão de páginas de marcas comerciais, visto que 4 posts ainda é mais do que muitas publicam diariamente. Mas em OCS que publicam no FB todas as notícias que fazem, talvez seja altura de repensar a estratégia de comunicação. Ás vezes mais vale restringir a temas que provoquem uma maior interacção e conhecer bem o público-alvo da sua página no FB (muitas vezes diferente do público-alvo do meio em si, tal como acontece entre o online e os meios tradicionais).
Want to master social media? Start by forgetting everything you know SUMMARY: Marketers would be well-served to forget the alleged lessons of the early days of social media, Mike Spataro writes. Business should forge cohesive strategies that focus on improving the business and should measure performance by tracking key indicators against well-defined benchmarks, Spataro writes. "The primary shift in this type of approach is that social media becomes part of the process from planning through execution. ... It moves your company away from the ad-hoc tactical approach that has prevailed over the first five years of the corporate social media generation," he writes.
Search Engine Optimization (SEO) has seen a lot of changes in the last few years and even more in the last few months. In fact it’s changing so fast it’s hard to keep up with it all. Do you need to? Some might say no, that all you need to do is keep generating tons of quality content and SEO will naturally occur; but there is still some art to making that content more easily digested by your readers and the search engine spiders and a few worthwhile techniques to attract the spiders in the first place.
Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs.
Only 18% of the CEOs of the world's top 50 biggest companies by revenue have one or more social networking accounts, according to a study released Tuesday by global pr firm Weber Shandwick. By comparison, the firm conducted a similar study in 2010 and found that 16% of the top CEOs had at least one social networking account, suggesting that not much has changed in the past three years.
The problem, according to the firm's president of digital, Chris Perry, is that maintaining a profile can be time-consuming and the risks of doing so for CEOs may be viewed as outweighing the rewards. "There is a risk with off-the-cuff commentary," Perry told Mashable. "There are lots of examples of that hurting CEOs and the companies for being seen as undisciplined."
Indeed, the study found that one social network in particular — Twitter — has actually lost members of this elite CEO group, a fact that Perry says could be due in part to a greater perceived potential for risk there compared to LinkedIn or Facebook. Between 2010 and this year, the percentage of the top 50 CEOs on Facebook grew from 4% to 10% while the percentage on Twitter dropped from 8% to 2%.
There is at least one notable exception to this trend, however: GE's CEO Jeff Immelt joined Twitter in September and has tweeted several dozen times since.
It may be a sensible precaution for CEOs, but the downside is the company misses out on a potentially powerful way to engage with customers and get its message out there. What's more, the firm found that one-third of top CEOs had their names tied to fake social media accounts, showing the downside of not establishing a presence on these sites.
Even though the vast majority of top CEOs don't have personal accounts on social networking sites, they do maintain a social presence online on behalf of the company in other ways. Weber Shandwick found that 66% of the CEOs engaged online through biographies and videos on company websites as well as videos shared on YouTube, nearly double the 36% of CEOs who engaged this way back in 2010.
"These chief executives understand that their role does not change as storyteller-in-chief in the social age, it's just a matter of how do you participate through company-owned properties rather than personal properties," Perry said. "They understand they have to be a leading voice, but they don't think they have to spend their time amassing followers."
Five Elements of Inbound Marketing provides a break down of the different components that make up inbound marketing for those who want to learn more.
What is Inbound Marketing, you ask? Originally coined by tech luminary Seth Godin in his book Permission Marketing, and later evangelized by Dharmesh Shah (Hubspot) and Rand Fishkin (SEOMoz), inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. There are many elements that make up inbound marketing, and when used correctly they come together to form an environment for success. Here are the five elements that make up AXZM's inbound marketing world.