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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] | Social Media Platforms in Business | Scoop.it

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.


Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).


The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.


Via Brian Yanish - MarketingHits.com
Anh Nguyen's insight:

This study shows that consumers have more positive feeling that they engaged with via Twitter than other social media platforms such as Facebook, Google+

According to a survey of 2,500 user interactions with 20 popular global brands, 55% of them feel more positive when using Twitter compared to 53% on Google+ and less than half (49%) on Facebook.

Though Facebook’s reach amongst young adults, it may have problem that young adults may feel annoyed with a large number of advertisements while via Twitter, they can choose what to follow and do not be distracted by other paid advertising. 

The survey also noted that engagements were more likely to be positive or neutral than negative across all those three social networks.


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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] | Social Media Platforms in Business | Scoop.it

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.


Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).


The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.


Via Brian Yanish - MarketingHits.com
Anh Nguyen's insight:

This study shows that consumers have more positive feeling that they engaged with via Twitter than other social media platforms such as Facebook, Google+

According to a survey of 2,500 user interactions with 20 popular global brands, 55% of them feel more positive when using Twitter compared to 53% on Google+ and less than half (49%) on Facebook.

Though Facebook’s reach amongst young adults, it may have problem that young adults may feel annoyed with a large number of advertisements while via Twitter, they can choose what to follow and do not be distracted by other paid advertising. 

The survey also noted that engagements were more likely to be positive or neutral than negative across all those three social networks.


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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Social Media Platforms in Business | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 7:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 4:52 PM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 9:21 PM

Thanks to Lauren Moss.

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Is Social Media Destroying Real-World Relationships? [INFOGRAPHIC]

Is Social Media Destroying Real-World Relationships? [INFOGRAPHIC] | Social Media Platforms in Business | Scoop.it
This infographic explores the effect of social media on real world relationships.

Via athindrans
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Snapchat adds IM and video calls, but messages will disappear when you leave a conversation

Snapchat adds IM and video calls, but messages will disappear when you leave a conversation | Social Media Platforms in Business | Scoop.it
Snapchat has been somewhat out of the limelight of late, but now the company that rejected a $3 billion offer from Facebook has introduced two new features for its users: private messaging and video calls.

Via Brian Yanish - MarketingHits.com
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Social media in numbers (April 2014)

Social media in numbers (April 2014) | Social Media Platforms in Business | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 12, 2014 12:46 AM


Some surprising stats this month (to say the least)...

Nicoletta Gay's curator insight, April 12, 2014 11:25 AM

Statistiche social aggiornate ad aprile 2014

Pawan Webworld's curator insight, April 12, 2014 1:24 PM

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media Platforms in Business | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.


Via Kamal Bennani, Alessandro Rea, Mai Lam
Anh Nguyen's insight:

Oreo has used many different social media platforms as its effective tools in engaging with potential consumers in order to maintain brand loyalty. This article shows that Oreo keeps creating exciting and hilarious conversations which are known as "tweets" because the brand wants to talk with followers. The tweet may be a question, a photo or is linked to another social media platforms such as its website or Youtube video. 

To communicate with fans or other potential consumers, Oreo has also used Instagram and Pinterest app to post interesting and creative pictures full of delicious looking food or sometimes a new recipe idea which can make consumers feel interested in.

Oreo's Facebook page assists brand to update information about new products, events, promotions, etc in the fastest way to wide audiences. 

Via these social media platforms, Oreo and its consumers easily interact with each other because those platforms provide two-way conversations; hence, brands and consumers may remains a good consumer relationship after an IMC campaign. 

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WorldWideExperience's curator insight, December 3, 2013 12:27 PM

Best with milk of course, but even better crumbled onto a dish of icecream.

Joan Stewart's curator insight, December 4, 2013 9:43 AM

How Big Brands Dominate Social Media - follow the leaders..... Article from econsultancy.com

Mai Lam's curator insight, March 16, 2014 8:31 AM

The article showcases how the brand Oreo used different social media channels to successfully maintain its customers and engage reactions.  The brand Oreo uses Twitter as a way to communicate with the audience by sending humorous tweets (most of the times with pictures alongside) to trigger a response. Oreo's Instagram and Pinterest page also posts pictures of their fan's creative ideas/recipes by letting them use the Oreo cookie itself as a blank canvas. Oreo's Facebook page updates their followers with any news relating to the brand itself and also answers any questions they may obtain. Each of these channels displays the idea of how to remind customers about the brand itself.

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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Social Media Platforms in Business | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
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Juan Carlos Giraldo Cardozo's curator insight, August 31, 2014 6:47 PM

Estadísticas sobre quiénes usan las redes sociales

Sylvie Bédard's curator insight, October 8, 2014 1:30 PM

J'aime bien les infographiques pour les stats!

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10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog

10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog | Social Media Platforms in Business | Scoop.it

So how do the top marketers use Twitter?

Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.


I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 14, 2014 3:32 AM

Valuable Twitter best practices insight from Jeff Bullas, including top apps, platforms, types of content shared, sources, top 50 brands most retweeted and shared, top 50 people most retweeted and shared. and a comparison of B2B vs B2C marketers. Highly recommended. 9/10

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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Top 5 Tips to Create an Effective Social Media Marketing Strategy | Social Media Platforms in Business | Scoop.it
Creating a social media marketing strategy is a must in order to have an effective social media campaign.  Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts. 


Here are 5 tips to help you create an effective social media marketing strategy:

 



Via Brian Yanish - MarketingHits.com
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Breaking Up with Facebook: Where Are Brands and Young Users Going?

Breaking Up with Facebook: Where Are Brands and Young Users Going? | Social Media Platforms in Business | Scoop.it

"We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook.

 

Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the organic reach of content to roughly around 16 percent. As of February 2014, the organic reach for brand pages was somewhere between 2 and 6 percent depending on the number of fans per page.


Via Brian Yanish - MarketingHits.com
Anh Nguyen's insight:

Nowadays, social media becomes a common communication channel. Many social networks have been created to allow people to share point of views, experience, insights and perspectives with each other. 

With more than one billion monthly active users, Facebook becomes the most abundant place for marketers to build consumers brand knowledge. It provides business a great platform to promote events or company’s image, advertising and to understand more about users’ opinions due to the “like” button. 

However, due to the article, advertisement is one of the driving reasons why many users (young people in particular) are abandoning the platform. Moreover, young people do not want Mom to comment on their status. They also do not want the mundane updates they see and hear everyday at school so they prefer using photos and videos to express their feeling without the clutter of ads and annoyance from their parents. 

The article shows that Facebook is always a valuable paid platform for any brands in developing their businesses due to the large user base and its targeting tool. In contrast, in the future, young people may tend to choose another social media platforms which are more privately to communicate with each other. 

To conclude, with the powerful spread and pervasiveness, Facebook have contributed to the integration of experience of the brand in audiences' mind and as well as the messages in an IMC program. However, though Facebook’s reach amongst young adults, it still has to find solution to maintain good relationship with them.

 

 

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