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2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK
BRINGING THE SOCIAL MEDIA REVOLUTION IN HEALTHCARE
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Corporate social media use: where will companies be in 5 years?

Corporate social media use: where will companies be in 5 years? | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

Dr. Nora Barnes of the UMAss Dartmouth Center for Marketing Research writes:

 

Our studies indicate that attention will move from a focus on tools to focus on measuring, monitoring and a discussion regarding the ROI of their social media efforts.

 

Companies will move from repositioning or retraining employees to handle the social media function to hiring social media professionals.

 

Social media plans will be as common as marketing plans for a company and budgets (including investments in software or consulting and hiring) will be clearly defined.

 

When sales/donations/recruits are committed, companies will be able to track the consumer to an initial social media contact with the company.

 

Companies will not necessarily continue with every tool they are currently using. Instead they will focus on those tools that have proven (through data collection, measuring, monitoring, tracking) to be the most beneficial for their goals. New tools will be introduced and current ones will change in terms of their primary users. Businesses will watch these changes and act accordingly.

 

Participating in a particular tool today will certainly not guarantee a company will choose that portal in the future. As our ability to measure the value of these channels improves, our decision making regarding our social media initiatives will change.

 

% of Fortune 500 blogging:

 

2007 (8%) 2008 (16%) 2009 (22%) 2010 (23%) 2011 (23%) and 2012 (28%). Companies blogging are consistently and slowing moving up.

 

% of Inc. 500 blogging:

2007 (19%), 2008 (39%), 2009 (45%), 2010 (50%) and 2011 (37%).

 

Last year was the first time we’ve seen a decline. The 2012 Inc. 500 study is coming out this fall.


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Pharma pins new social media hopes on Pinterest - FiercePharma

Pharma pins new social media hopes on Pinterest - FiercePharma | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Pharma is betting that a picture can be worth a thousand words (or Tweets?
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Healthcare: Top Unexpected Industry to Succeed on Pinterest ...

Healthcare: Top Unexpected Industry to Succeed on Pinterest ... | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Patient stories: One thing healthcare marketing pros have learned is that people love patient stories. From beating the odds to cancer, to weight loss stories, to stories about childbirth, people are touched by hearing about ...
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Les plus grandes entreprises mondiales misent sur les réseaux ...

Les plus grandes entreprises mondiales misent sur les réseaux ... | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
WEB 2.0 – Digital – E-Marketing & E-commerce – Numérisations – Editions numériques – GED – Dématérialisation – Externalisation. Actualités, nouveautés, interviews & tests. Home · Editorial · Actus · Editions numériques ...
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Data Analysts Seek to Make Social Media More Useful - Businessweek

Data Analysts Seek to Make Social Media More Useful - Businessweek | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Data Analysts Seek to Make Social Media More UsefulBusinessweekAspiring heirs to the Klout throne, for example, might look to a project called Stinger now under development at Georgia Institute of Technology.
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Crowdsourcing healthcare social media analytics with #hcsmca ...

Crowdsourcing healthcare social media analytics with #hcsmca ... | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
On August 29, Symplur co-founders Howard Luks, MD (@hjluks), Tom Lee (@tmlfox) and Audun Utengen (@audvin) joined the #hcsmca chat to ask about learning from health care social media analytics. Tom shares their ...

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Doximity, a Facebook for doctors, pulls in $17M in funding

Doximity, a Facebook for doctors, pulls in $17M in funding | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Doximity is on a roll! Shortly after announcing that LinkedIn's cofounder had joined its board, the free networking tool for physicians pulled in its second round of venture capital funding.

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Get Retweeted by Celebs During First Social Cancer Telethon

Get Retweeted by Celebs During First Social Cancer Telethon | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Stand Up to Cancer is trying to change it up a bit for its third annual nationally-televised special Friday.
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Pharmas’ view on Social Media: A step forward by Dr. Venkat S. Karra, Ph.D.

Pharmas’ view on Social Media: A step forward by Dr. Venkat S. Karra, Ph.D. | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according to a report from IDC Health Insights.


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Medical education and social media

Medical education and social media | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

Dr. Dean Jenkins (@dean_jenkins) writes: 

 

Medical education could benefit from new forms of communication between health professionals made possible through social media - a collection of technologies that use the Internet to connect people. These technologies will be familiar to many and include Twitter, Facebook, LinkedIn and Google+. These social media create connections between individuals and form networks within which information is shared. In this short review I will outline some of the opportunities and challenges facing the use of social media and medical education. I will not focus on any particular form of medical education so the discussion includes undergraduate and postgraduate.

 

Although there have always been networks and communities of physicians it has not been on a scale and immediacy that is now possible with social media. In the past the size of communities was restricted by geography and slower modes of communication. This has broadened in recent decades. For example, the use of Twitter at conferences has increased and can be "successfully used by physicians ... to engage in clinical discussions" even if the author is not present at the event [1]. Scientists see social media as a critical form of communication [2], especially with the public, but also with colleagues and experts within and outside their disciplines. Some academics have called for the career recognition of the open, digital and networked exchange of information [3]. They argue that publishing should not be seen as a restricted, academic activity within journals but as part of a more open discourse and discovery.

 

The adoption of social media technologies has been rapid. The telephone took 100 years to be used by 50% of UK households. Facebook has taken just 5 years to reach 50% of the UK population and the most rapidly adopting group is now those aged over 50 [4]. However, social media can blur the distinction between professional and personal lives making professionalism and social media an uneasy mix [5]. There have been many reports of inadvertent disclosure of confidential information and public displays of unprofessional behaviour which have led many to look in horror at what social media could do to the profession. Doctors associations [6] have published - and regulators are drafting [7] - guidance on the use of social media.

 

However, I'd argue that social media and other new technologies are here to stay and we should become familiar with them. How can they be used in medical education? How should they be used to increase our knowledge and the reach of our profession?


Via Andrew Spong, Dominique Godefroy
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[Infographie] En dites-vous trop sur les réseaux sociaux ?

[Infographie] En dites-vous trop sur les réseaux sociaux ? | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

On découvre ainsi que Facebook et Pinterest comptabilisent une moyenne de 229 amis ou followers par utilisateur inscrit: un quart des utilisateurs de Facebook géolocalisent et taggent leurs posts au moins une fois par mois, tandis que 16% des personnes s’inscrivant sur Pinterest y laissent leur adresse. Tumblr est l’unique réseau à ne demander aucune information personnelle à ses utilisateurs.


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Question: Could Pharma Host an “Ask Me Anything” on Reddit (And Get Away with It?) | eyeforpharma

Question: Could Pharma Host an “Ask Me Anything” on Reddit (And Get Away with It?) | eyeforpharma | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Leave your comments: Could Pharma Host an “Ask Me Anything” on Reddit (And Get Away with It?
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Top!! A voir... Les chiffres du social media de septembre 2012 en vidéo via @kxrz ...

Top!! A voir... Les chiffres du social media de septembre 2012 en vidéo via @kxrz ... | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
L'agence 50A a mis à disposition une animation présentant les chiffres concernant les réseaux sociaux les plus importants. Un réel concentré d'informations.
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75 Tips to Manage Your Social Media Efforts in 2012

75 Tips to Manage Your Social Media Efforts in 2012 | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.


However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!


 


Read More: http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/


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ShaluSharma's comment, September 11, 2012 12:36 PM
Thanks for this, very interesting about social media.
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Pharma's use of Pinterest gains momentum

Pharma's use of Pinterest gains momentum | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

The number of pharmaceutical companies exploring Pinterest is gradually gaining momentum, with Boehringer, Novo Nordisk, Menarini and GE Healthcare joining Bayer on the up-and-coming social network.

 


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Social Medicine and Medical Education - Why It's Here to Stay.

Social Medicine and Medical Education - Why It's Here to Stay. | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
The use of social media has exploded over the last few years, and the value of this new platform in medical education was discussed at a workshop during the AMEE 2012 conference.
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Panorama des réseaux sociaux dans le monde

Panorama des réseaux sociaux dans le monde | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Quel est le réseau qui atteint le meilleur reach dans le monde ? Celui qui séduit le plus de femmes ou de mobinautes ?
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Who has the power? Impact, analytics and the ethics of social health

Who has the power? Impact, analytics and the ethics of social health | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

Reflecting on a recent #hcsmca chat that she moderated on the subject of the utility of the analysis of healthcare hashtag conversations and contributors in order to aid in patients in disease awareness, Ashley Weinhandl (@ashleyweinhandl) writes:

 

Utilizing top influencers is definitely a valuable first step for patients looking to gather information and support when feeling alone with their disease or health concern. However, it is not the only resource that should be used. Like any information on the Internet, patients need to be aware of the source and the validity of the information provided.

 

It was stated that users have the option to make their tweets private, thus many saw no problem with mining their data – it’s already public. Don’t tweet publicly if you want to remain private.

 

Data collection through tweets should be handled in a way that will not reveal true identities. It was also suggested the line should be drawn to what the Federal Government allows for university research. Ideally, data collected should be transparent and open to the public. The power of the data is in its reliability, validity, generalizability and aggregation. All in all, who is analyzing this data and for what purpose really determines the ethics of the analytics.

 

Social impact, analytics and ethics made for a lively, informative and dynamic hour with #hcsmca. There were a variety of diverse opinions allowing us to expand our minds and consider ideas we hadn’t thought of before.


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Social media in the pharmaceutical industry 2012 event | pharmaphorum

Social media in the pharmaceutical industry 2012 event | pharmaphorum | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
This article is about the SMi event discussing social media in the pharmaceutical industry, with expert talks from Creation Healthcare, Eli Lilly and The British Lung Foundation.

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Pharma Marketing Blog: Pharma Engages Patients in Real World, Not via Social Media

Pharma Marketing Blog: Pharma Engages Patients in Real World, Not via Social Media | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

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Les grandes entreprises mondiales se sont mises aux réseaux sociaux

Les grandes entreprises mondiales se sont mises aux réseaux sociaux | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
87% des 100 premières entreprises du classement Fortune utilisent au moins un réseau social pour communiquer avec leurs publics, d'après Burson-Marsteller i&e.
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[Etude] Réseaux sociaux et grandes marques : 8 chiffres ou tendances à retenir pour 2012

[Etude] Réseaux sociaux et grandes marques : 8 chiffres ou tendances à retenir pour 2012 | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Les blogs professionnels et médias sociaux dans un usage professionnel (entreprises, institutions, associations, etc.)...

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Pharma—To tweet, or not to tweet? | Articles | Main

Pharma—To tweet, or not to tweet? | Articles | Main | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
See how the pharmaceuticals industry can find its rightful place in this brave new world.

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The ROI Of Social Media

The ROI Of Social Media | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.


By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


Via maxOz, Brian Yanish - MarketingHits.com
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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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Sur Twitter, la fronde de médecins contre les déserts médicaux - Rue89

Sur Twitter, la fronde de médecins contre les déserts médicaux - Rue89 | 2-  HEALTHCARE SOCIAL MEDIA by PHARMAGEEK | Scoop.it
Le tweet est signé d'un "interne en médecine gé', entre stages et rempla'", blogueur et hyperactif sur Internet :«Hey @MarisolTouraine si tu cherches des conseillers, c’est par là : http://drfoulard.fr/?p=365 #PrivésDeDéserts».Ils sont 24, en...
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