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Rescooped by Lionel Reichardt / le Pharmageek from Ce qui se dit sur l'hôpital et la santé en France... et ailleurs onto PHARMAGEEK & SOCIAL MEDIA |
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media Marketing and Strategy hh |
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When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
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Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits |
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As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.
For marketers, understanding the searches that lead to improved engagement is critical.
To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.
Do you think these inputs will help you plan your social media content better?
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Scooped by Lionel Reichardt / le Pharmageek |
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Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) There are costs involved to maintaining a social presence.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma |
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Conclusions There is an extensive body of literature examining the use of social media in patient and caregiver populations. Much of this work is descriptive; however, with such widespread use, evaluations of effectiveness are required. In studies that have examined effectiveness, positive conclusions are often reported, despite non-significant findings.
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Expands Industry-Leading, Software-as-a-Service
Social Media Listening Platform
DANBURY, CT, April 30, 2013 – IMS Health today announced the acquisition of Semantelli Corporation, a Bridgewater, N.J.-based social media analytics company, to extend its marketing and consumer engagement capabilities for healthcare organizations around the world. Semantelli offers clients a robust set of cloud-based tools that automate the collection of healthcare-specific social media content, providing real-time monitoring for reputation and opportunity management and delivering extensive insights into consumer and physician behavior and sentiments.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends |
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Although there have been many doctor advocates for social media, there are still limited social media training resources for doctors, especially for young doctors. Should doctors undergo a formal social media training program?
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Scooped by Lionel Reichardt / le Pharmageek |
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En matière de maturité de modèles de dispositifs de veille Social Media, MasterCard figure parmi les pionniers. Après avoir testé une approche purement fonctionnelle où la surveillance des échanges à propos de la marque ...
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Rescooped by Lionel Reichardt / le Pharmageek from Digital infographics |
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Aide-mémoire concernant les tailles et dimensions des images, avatars, bannières, photos et arrière-plans des principaux réseaux sociaux.
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Rescooped by Lionel Reichardt / le Pharmageek from Is the world of health digital becoming? Yes, it is! by Pharmacomptoir |
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The business opportunities to be gained from social media are far too great to be ignored by Pharma and Medical companies.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing & Communications |
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The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks.
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Rescooped by Lionel Reichardt / le Pharmageek from formation 2.0 |
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Twitter, Facebook et Google+ seront les 3 grands réseaux sociaux des prochaines années. Ils ne s’utilisent pas de la même façon, n’ont probablement pas exactement le même but (quoique…) et font sans cesse l’objet de comparaisons.
Principales différences entre les 3 social media majeur en terme de regle d'interaction, visibilité, confidentialité
Proches mais des nuances fines entre public/privé...
Mr Paxs
Très intéressant quant aux usages des différents réseaux sociaux.
Qui verra quel post est vraiment crucial (pour l'évolution des réseaux également). Pay attention, Mark! ;-)
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Rescooped by Lionel Reichardt / le Pharmageek from #web2salute |
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A medicine and social media presence offers the physician and their patients a valuable ROI or Social ROI. (RT @leonardkish: You can't ignore social in health care.
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Rescooped by Lionel Reichardt / le Pharmageek from Annonceur 2.0 |
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Conférence de la Social Media Week #SMWParis #SMWCom
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Scooped by Lionel Reichardt / le Pharmageek |
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The question of physicians and renumeration for social participation makes great cocktail party, or Twitter, conversation. If you cornered me around a plate of hors d'ouvres, here’s what I might s...
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Rescooped by Lionel Reichardt / le Pharmageek from Blogs |
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Rescooped by Lionel Reichardt / le Pharmageek from Marketing web 2.0 |
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Rescooped by Lionel Reichardt / le Pharmageek from Latest Social Media News |
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Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
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Scooped by Lionel Reichardt / le Pharmageek |
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As this activity comparison of the last seven days' conversation on Twitter concerning the pharmaceutical industry demonstrates, you may use hashtags other than #pharma if you so desire -- but don'...
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Rescooped by Lionel Reichardt / le Pharmageek from Marketing web 2.0 |
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À l’issue de ses recherches sur la motivation ,Abraham Maslow a développé sa fameuse théorie sur les besoins humains. Souvent représentée en pyramide, elle présente cinq niveaux : besoins physiologiques, besoins de sécurité, besoins d’appartenance, besoin d’estime, besoin d’accomplissement. Bien qu’elle date de 1943, cette théorie reste d’actualités et peut s’appliquer auxréseaux sociaux. Dans la suite de l’article, nous vous proposons une infographie dans laquelle vous découvrirez le lien qui existe entre Facebook, Twitter,Google+, LinkedIn…. et Maslow.
Les réseaux sociaux répondent eux aussi à des besoins fondamentaux !
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Rescooped by Lionel Reichardt / le Pharmageek from Patient Self Management |
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The boundaries between the physician – patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk. This relationship has grown more complex due to the rise of social media engagement. Physicians are being friend-ed, followed and reviewed across the digital channel like crazy, placing the doctors that care for them in difficult positions regarding the confidentiality of their patients who often don’t think about the impact of their digital-buddy request.
Similarly, due to the ease of digital communications, the commonly time-stretched doctor also faces temptation to use quick communication methods to reach their audience, in lieu of a more professional path. No-one really wants their test results Tweeted to them! These examples of digital doctoring to be avoided are covered in the guidance. Protecting patient privacy and confidentiality is stressed as the main area for focus when using social media.
In order to help doctors better understand digital communication best practices and to fill a gap than many medical practice management efforts have neglected, about a week ago, the American College of Physicians (ACP) and Federation of State Medical Boards (FSMB) published a policy paper entitled“Online Medical Professionalism: Patient and Public Relationships.” Some of the highlights from this publication can be found in this helpful table
Yes, this really is guidance which covers communicating with patients through social media... still a lot to think through
Finally we need something that clearly draws the lines beteween patient and doctor relationship especially when using technology.
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Rescooped by Lionel Reichardt / le Pharmageek from Marketing et communication digitale |
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Médecins et réseaux sociaux, un "je t'aime, moi non plus!" destiné à évoluer sous la pression des e-patients.
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare Social Media News |
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Social media usage for healthcare topics #DigitalHealth #hcsm #hcsmeu #infographic (Social media usage for healthcare topics #DigitalHealth #hcsm #hcsmeu #infographic http://t.co/w9KNdNQDdn)...
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Rescooped by Lionel Reichardt / le Pharmageek from #web2salute |
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Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media Monitor |
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A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication
'Social media can be used to provide a valuable and useful source of peer, social, and emotional support to individuals, including those with various conditions/illnesses [48,62,71]. Hwang and colleagues [62] reported that encouragement, motivation, and shared experience were important social support features of social media sites.
Social media allows users to generate peer-to-peer discussion in a way not enabled by traditional websites [48,50,62,71]. However, this may challenge expectations, relationships, quality, and consistent health care practice. As Moen et al [44] explain, current patterns of collaboration tend to produce an asymmetric patient-health care provider relationship.'
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma |
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Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci...
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