Conclusions There is an extensive body of literature examining the use of social media in patient and caregiver populations. Much of this work is descriptive; however, with such widespread use, evaluations of effectiveness are required. In studies that have examined effectiveness, positive conclusions are often reported, despite non-significant findings.
Expands Industry-Leading, Software-as-a-Service Social Media Listening Platform
DANBURY, CT, April 30, 2013 – IMS Health today announced the acquisition of Semantelli Corporation, a Bridgewater, N.J.-based social media analytics company, to extend its marketing and consumer engagement capabilities for healthcare organizations around the world. Semantelli offers clients a robust set of cloud-based tools that automate the collection of healthcare-specific social media content, providing real-time monitoring for reputation and opportunity management and delivering extensive insights into consumer and physician behavior and sentiments.
Although there have been many doctor advocates for social media, there are still limited social media training resources for doctors, especially for young doctors. Should doctors undergo a formal social media training program?
En matière de maturité de modèles de dispositifs de veille Social Media, MasterCard figure parmi les pionniers. Après avoir testé une approche purement fonctionnelle où la surveillance des échanges à propos de la marque ...
The research was checking peoples’ browsing habits. By distilling the overall Internet browsing time from 2012 into one single hour, the study found out that respondents spend 27% of every hour on social networks.
Twitter, Facebook et Google+ seront les 3 grands réseaux sociaux des prochaines années. Ils ne s’utilisent pas de la même façon, n’ont probablement pas exactement le même but (quoique…) et font sans cesse l’objet de comparaisons.
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
À l’issue de ses recherches sur la motivation ,Abraham Maslow a développé sa fameuse théorie sur les besoins humains. Souvent représentée en pyramide, elle présente cinq niveaux : besoins physiologiques, besoins de sécurité, besoins d’appartenance, besoin d’estime, besoin d’accomplissement. Bien qu’elle date de 1943, cette théorie reste d’actualités et peut s’appliquer auxréseaux sociaux. Dans la suite de l’article, nous vous proposons une infographie dans laquelle vous découvrirez le lien qui existe entre Facebook, Twitter,Google+, LinkedIn…. et Maslow.
The boundaries between the physician – patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk. This relationship has grown more complex due to the rise of social media engagement. Physicians are being friend-ed, followed and reviewed across the digital channel like crazy, placing the doctors that care for them in difficult positions regarding the confidentiality of their patients who often don’t think about the impact of their digital-buddy request.
Similarly, due to the ease of digital communications, the commonly time-stretched doctor also faces temptation to use quick communication methods to reach their audience, in lieu of a more professional path. No-one really wants their test results Tweeted to them! These examples of digital doctoring to be avoided are covered in the guidance. Protecting patient privacy and confidentiality is stressed as the main area for focus when using social media.
In order to help doctors better understand digital communication best practices and to fill a gap than many medical practice management efforts have neglected, about a week ago, the American College of Physicians (ACP) and Federation of State Medical Boards (FSMB) published a policy paper entitled“Online Medical Professionalism: Patient and Public Relationships.” Some of the highlights from this publication can be found in this helpful table