Social Media Pearls
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Social Media Pearls
Finding those pearls in social media. You can decide whether it is a gem or two... or not (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from Internet Marketing Strategy 2.0
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SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs

SEO: 6 Key Things To Do To Leverage The Merging of Google+ Data into the SERPs | Social Media Pearls | Scoop.it

Here six key things you should keep in mind if you want to do SEO optimization that leverages to the max the recent merging of Google+ results into the SERPs: 


1) It will be more important than ever to be positively connected to people and influencers within the industries you represent.

2) Treat your Google profile like your own site. Assume that your actions always influence your GPA.

3) Treat +1s like links. Meaning, don’t +1 things that are spammy, because it may adversely affect your GPA.

4) When other sites publish your guest posts, make sure they not only link to your site, but also link to your G+ profile using rel=”author”.

5) Try to have your own content +1′d and shared by as many people as possible.

6) Strive to get links on a profile with an assumed high GPA. 

 

Read more: http://raventools.com/blog/what-the-merging-of-google-and-google-search-means-to-seo/


Via Antonino Militello, Robin Good
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Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
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Social Engagement is the Way Forward for SEO

Social Engagement is the Way Forward for SEO | Social Media Pearls | Scoop.it

SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.

 

Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.

 

A change in tack

 

Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google...


Via Martin Gysler
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