Research Shows  Divergence in Social Media Uptake | Social Media Pearls | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

 

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

 

What particularly caught my attention is:

 

***The almost universal uptake of Social Media by Universities and Charities.

 

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

 

A perhaps even more interesting divergence among the Fortune 500 where:

 

***The top 100 companies are the most active blogging companies.

 

***Only 17% of the next 400 companies blog.

 

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/tkN2XG]


Via janlgordon