Today’s consumer no longer just consumes. In fact we should no longer call themconsumers. Here’s why.First of all lets revisit the word “consume”. Originated some where between 1350-1400 and has the following meanings:
to destroy or expend by use; use up.
to eat or drink up; devour.
to destroy, as by decomposition or burning to spend (money, time, etc.) wastefully.
to absorb; engross: consumed with curiosity.
to undergo destruction; waste away.
to use or use up consumer goods.
You see my point. Does this describe today’s consumer? Do we really just absorb, use, spend and purchase goods? Not at all. We do so much more before “consuming”.Today’s consumer has totally changed. They are savvy and have a voice.
I would like to propose an alternate name. The Comsumer!
The name replaces “Con” with “Com” highlighting the importance and characteristics of the 8 com-habits that I would like to propose:
dot com savvy
By Shirley Williams