Shirley Williams (appearoo.com/ShirleyWilliams)'s insight:
The author shares some good quick tips on managing your Google Community - for both your brand and interest.
The tips include
1. Build your own Communities owned by your brand page
2. Post regularly both your own and curated topical content to your Communities
3. Build a strong moderator team
4. Participate as your brand in other Communities5. Invite the outside world to your Community6. Use Communities for customer service
All good points however #4 is a delicate balance. I would advise that this is not about promoting. I would also suggest developing the relationships and contributing before promoting your own community.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.