Social Media Pearls
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Social Media Pearls
Finding those pearls in social media. You can decide whether it is a gem or two... or not (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Social Media Pearls | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 12:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 2:31 PM
I'm glad you like it John!
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Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | Social Media Pearls | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...


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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 21, 2011 7:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 7:38 AM
Thanks Shirley :-)
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Social Engagement is the Way Forward for SEO

Social Engagement is the Way Forward for SEO | Social Media Pearls | Scoop.it

SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.

 

Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.

 

A change in tack

 

Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google...


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25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot

25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot | Social Media Pearls | Scoop.it

Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.

 

This is why having an effective website that contains key elements for driving more traffic, leads, and sales is so crucial.

 

What are these key elements you ask? Check out the presentation below for the 25 must-haves for a great website. To learn how to implement each must-have for your own website, download the full, 52-page instructional ebook here...

 

[read full article http://j.mp/t5As7N]


Via Giuseppe Mauriello, Martin Gysler
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13 Ways to Promote Your Next Blog Post

13 Ways to Promote Your Next Blog Post | Social Media Pearls | Scoop.it

You’re slaved over your post – crafting titles, opening lines, adding depth, designing the post to be eye catching and more – you select the perfect time for your post to go live and hit ‘publish’!

 

It’s over – another post ‘released’ into the wild – there’s nothing more you can do except sit back, see how people like it and start on your next post…. or is there?

 

Instead of seeing the moment of publishing a post as the end point in the posting cycle of a post – I see it as the birthing moment of a post. The work has only just begun and what you do in the minutes and hours after it goes live can exponentially increase the effectiveness of the post!


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The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 | Social Media Pearls | Scoop.it

Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]

 

Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?

 

That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.

 

Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...

 

Read more: http://bit.ly/zaMOD2


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How to Build an Engaged Audience with Content Marketing

How to Build an Engaged Audience with Content Marketing | Social Media Pearls | Scoop.it

Most bloggers are after the same things.

 

They want traffic to their blogs, comments on their posts, and sales of their products or services.

 

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

 

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

 

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

 

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions…


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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 3, 2011 12:25 PM
Nice article. Thanks
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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | Social Media Pearls | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | Social Media Pearls | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.

 

What is a Ripple

 

The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...


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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, November 12, 2011 4:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 5:34 AM
You're welcome Shirley!
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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Social Media Pearls | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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