Social Media Pearls
Follow
Find tag "EntrepreneurSkills"
4.6K views | +0 today
Social Media Pearls
Finding those pearls in social media. You can decide whether it is a gem or two... or not (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
Your new post is loading...
Your new post is loading...
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | Social Media Pearls | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
more...
John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

Create an Infographic with your Twitter Activity

Create an Infographic with your Twitter Activity | Social Media Pearls | Scoop.it

The Vizify app reads you Twitter activity and turns it into a visual infographic revealing interesting details about you. Maybe you should try this app, it's very interesting and useful [note Martin Gysler]

 

If you have an account on Twitter, you should try Tweetsheet.

 

The app reads you Twitter activity and turns it into a visual infographic (see sample) revealing your top followers, your most-retweeted posts, and some other interesting details. The stats mentioned in the infographic are calculated using the last 3200 tweets that you have posted on Twitter.

 

Read more: http://www.labnol.org/internet/create-infographic-with-twitter/20662/


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

How to Clean Up Your Social Permissions Quickly and Easily

How to Clean Up Your Social Permissions Quickly and Easily | Social Media Pearls | Scoop.it

Start 2012 by Taking 2 Minutes to Clean Your Apps Permissions

 

Try guessing how many apps have permissions to access your private information... Now click the icons and get ready for a surprise!

 

Obviously many of us are very involved in the online world. We have Facebook, Twitter, LinkedIn, Google+, Instagram and the list goes on. Over the course of time, we have given authorization to specific apps (applications) which plug into our various social media platforms. Things like Hootsuite, iPad, Twitter apps for Facebook etc. In fact, we probably don't even remember what we have authorized over the time we have been involved with social media! I think you are going to be stunned when you see how many apps have access to your private information! It is time to clean up your information act

 

Quick video tutorial on how you can clean up your social media applications in about 2 minutes!


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | Social Media Pearls | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...


Via Martin Gysler
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 10:38 AM
Thanks Shirley :-)
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Google+ Ripples: The promise of shared intelligence

Google+ Ripples: The promise of shared intelligence | Social Media Pearls | Scoop.it

Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.

 

Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | Social Media Pearls | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot

25 Website "Must Haves" for Driving Traffic, Leads and Sales | HubSpot | Social Media Pearls | Scoop.it

Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.

 

This is why having an effective website that contains key elements for driving more traffic, leads, and sales is so crucial.

 

What are these key elements you ask? Check out the presentation below for the 25 must-haves for a great website. To learn how to implement each must-have for your own website, download the full, 52-page instructional ebook here...

 

[read full article http://j.mp/t5As7N]


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

13 Ways to Promote Your Next Blog Post

13 Ways to Promote Your Next Blog Post | Social Media Pearls | Scoop.it

You’re slaved over your post – crafting titles, opening lines, adding depth, designing the post to be eye catching and more – you select the perfect time for your post to go live and hit ‘publish’!

 

It’s over – another post ‘released’ into the wild – there’s nothing more you can do except sit back, see how people like it and start on your next post…. or is there?

 

Instead of seeing the moment of publishing a post as the end point in the posting cycle of a post – I see it as the birthing moment of a post. The work has only just begun and what you do in the minutes and hours after it goes live can exponentially increase the effectiveness of the post!


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | Social Media Pearls | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve, Martin Gysler
more...
The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates

Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates | Social Media Pearls | Scoop.it

If you’re blog is your “business” and it doesn’t convert, you don’t have a business!


How’s that for the start of a blog post? I know – not very encouraging, especially if you’ve been struggling with the concept of conversions recently.

 

Don’t worry, by the end of this blog post, you’ll know what you need to do to increase your conversion rates now!


In an interview with Derek Halpern, creator of Social Triggers, he shared five tips with me that anyone can use to increase your blog’s conversion rates, and I want to share them with you.

 

But before I do so, I would like to answer two questions . . .


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

The Social Media Handbook – 57 Resources For First Time Entrepreneurs

The Social Media Handbook – 57 Resources For First Time Entrepreneurs | Social Media Pearls | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?

 

Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media...


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 | Social Media Pearls | Scoop.it

Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]

 

Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?

 

That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.

 

Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...

 

Read more: http://bit.ly/zaMOD2


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It | Social Media Pearls | Scoop.it

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from your RSS feed and posts your content to their site like it is a new post.

 

In this post, we are going to look at some potential link building benefits to content scrapers, how to find out what sites are scraping your content, and what you can do if you want to either benefit from the linking standpoint or have them take it down.

 

Linking Benefits of Content Scrapers

 

Last week, I was happy to see that I was listed in ProBlogger’s 20 Bloggers to Watch in 2012. Within 24 hours, I received a notification in my WordPress dashboard that a page on my blog had been linked to in the post on ProBlogger’s site.

 

Read more: http://blog.kissmetrics.com/content-scrapers/


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | Social Media Pearls | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.

 

Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.

 

What is a Community News?

 

If you don’t know what community news section is, then let me give you a quick view…

 

The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.

 

Read the full article: http://bit.ly/Az9c1p 


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

How to Build an Engaged Audience with Content Marketing

How to Build an Engaged Audience with Content Marketing | Social Media Pearls | Scoop.it

Most bloggers are after the same things.

 

They want traffic to their blogs, comments on their posts, and sales of their products or services.

 

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

 

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

 

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

 

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions…


Via Martin Gysler
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 3, 2011 3:25 PM
Nice article. Thanks
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

Social Engagement is the Way Forward for SEO

Social Engagement is the Way Forward for SEO | Social Media Pearls | Scoop.it

SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.

 

Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.

 

A change in tack

 

Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google...


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Social Media Pearls | Scoop.it

I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks. On the abandoned account, all tweets were removed except one, which said:

 

Do not follow this account, follow this other account instead.

 

However, nearly 100,000 people followed the old account in the coming months (though many figured out their error eventually, and switched to the new one). That’s the power of a leader’s reputation in social media. Reputation can bring people to you even after you have left...


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | Social Media Pearls | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.

 

What is a Ripple

 

The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...


Via Martin Gysler
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

38 Brilliant Bloggers Talk About StumbleUpon

38 Brilliant Bloggers Talk About StumbleUpon | Social Media Pearls | Scoop.it

StumbleUpon is the ultimate time waster (and I mean that in a good way!). If you don’t have the toolbar installed, I suggest you do so – it’s your portal to lots of amazing things on the Internet that you’d never find otherwise. You just set your parameters and hit the Stumble button…be warned that it’s easy to spend hours surfing this way.


If you have a hit on StumbleUpon, you can bring in thousands of new visitors – and while traffic does spike, it also continues over time as long as people keep giving you the thumbs up of approval (like a Facebook “like”). Be warned, though – the user’s mouse usually hovers on the Stumble button, so if you don’t catch their attention quickly, they’ll be on to the next random page on the Internet... 


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Social Media Pearls | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from BUSINESS and more
Scoop.it!

8 More Habits of Highly Effective Bloggers

8 More Habits of Highly Effective Bloggers | Social Media Pearls | Scoop.it

Do you ever feel as if your blog has plateaued?

 

Like you’ve hit some kind of blogging hump you just can’t get over?

 

About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger.

 

I practice those habits and continue to see huge improvements in my writing — but some habits come more naturally than others.

 

Through this continued struggle, I’ve identified 8 more habits to help stay on top of the ceaseless blogging and writing game, to get over those humps and get back to work that matters.

 

I think these 8 habits will help you reach your blogging and content marketing goals...


Via Martin Gysler
more...
No comment yet.
Rescooped by Shirley Williams (appearoo.com/ShirleyWilliams) from SOCIAL MEDIA, what we think about!
Scoop.it!

65 Ways to Drive Traffic to Your Blog

65 Ways to Drive Traffic to Your Blog | Social Media Pearls | Scoop.it

What is the best way to drive traffic to my site? What’s the fastest way to generate traffic to my site? What’s…?

 

We all want to know the best way to drive the greatest amount of traffic to our sites. However, the truth is that there is no best or fastest way to drive traffic! What works for me might not work for you, and vice versa. Just because I manage to get 500 visitors a day from an article I submitted to article directories doesn’t mean you can get that much traffic doing the same thing.

 

Of course, there are some traffic generation methods that produce better results than others. But again, it all depends on you and your situation...


Via Martin Gysler
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 17, 2011 8:19 AM
Thank you
Martin Gysler's comment, October 17, 2011 8:38 AM
You're welcome Shirley :)