The strategy of successful business is simple- Reach for the masses and persuade them to try your products or services. In today's world, the masses can be reached online in an easier way with the help of Social Media websites that have literally sprung up in every corner of the web. Here are the essentials of starting and maintaining a successful social media campaign.
With so many of us chatting on the social web, I wonder how many think about whether this chatter is helping people getting them to where they want to go from a business perspective. Clearly many use the social tools to “just have a conversation” i.e. more recreational in nature. However many use the tools to show another side of their business with the hope of building relationships and generating leads. Well although there are times when people do have a question around a business or product, people don’t always want to speak to people who are only after business. It is a delicate balance.
Cisco predicts that the number of network-connected devices will be more than 15 billion, twice the world's population, by 2015.
The proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity. By 2015, there will be nearly 15 billion network connections via devices -- including machine-to-machine -- and more than two connections for each person on earth.
By 2015, there will be nearly 3 billion Internet users --more than 40 percent of the world's projected population.
This article highlights 3 common mistakes in writing headlines and why you should prevent from making them.
***** Don't remember how I found The Internet Marketing Academy, but have found two articles in 5 minutes helpful so excellent strike rate (lol). While I would have written this article in the positive: 3 Tips To Write Great Headlines it may work better their way. My favorite tip is USE THE NUMBER.
One day, because I need to rinse the brain and find inspiration, I went to Barnes and Noble to look at women's publications. Monthly print rags like Redbook (the image attached to this Scoop is from Redbook) and Elle know how to GRAB ATTENTION with arresting graphics and covers screaming BUY ME NOW to their intended audience (and the occasional onlooker).
Almost every publication had a survey and a number or two or three on their cover. 7 Tips To Lose The Hips and 50 Ways To Leave A Lover headlines were all over these publications. Headlines with numbers were statements not questions.
Do You Know Marty's Headline Tip?
Each magazine had questions too. I love questions as headlines since they start an inevitable conversation. Our human minds can't help but begin a dialogue when it sees a question.
Do you like to read?
See, my mind went all the way back to Harry C. Withers Elementary in Dallas Texas on that question. I pulled back my first girlfriend; mom didn't approve, and saw a mental picture of me reading Red Grange's biography in a tiny library with a tall, plain woman in a strange skirt outfit with very tall hair. If one question can get my mind all the way there and back questions make great headlines.
Where did you go to elementary school?
See now I am just messing with you (lol). Have a great weekend (doing it again since I know "weekend" to be a loaded word especially in the summer :).
Wikipedia defines social television as “a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.” Whether you were one of the first to vote via text for American Idol contestants or have just started noticing hashtags and keywords on the screen during news programs, you are experiencing “social TV!” ...
A good overview on how our TV experience has changed from a somewhat passive activity to an increasingly active activity through "social tv". The article suggests that the integration of social media and TV broadcastig will grow. I absolutely agree - as does TV manufactures. Have we not already witnessed TVs with built in social sites?
On the otherhand, I dont think we are there yet with radio. My own experience would suggest that although there is intenet radio, social radio has yest to be established. I am trying to do that in my small way but there is still a wide gap to close there.
Read more on the Social TV in this article. Let me know what you think.
This post will highlight those tools that you should consider whether you are on one or more social networks. These tools will certainly add to both your social media experience and help manage your connections.
By 2015, India will have more Facebook users than any other country on Earth - tilting the social-networking action away from the West and toward one of the fastest-growing emerging markets on the planet.
New Jersey has joined states like California, Illinois and Maryland in seeking to protect social media privacy in the workplace. The New Jersey Senate has passed a bill which would prohibit employers from requiring employees to provide personal username and passwords and any other means for accessing an individual's account to social networking websites such as Facebook, Twitter and LinkedIn.
Back in 2010, Amber McArthur wrote an article about CEOs who were active online and determined that less than 8% of CEOs were in fact active in social media. More recently IBM conducted a study with over 1700 CEOs from around the world to determine their perspective on social business. This 2012 study suggests that this number is climbing and we can now talk of “ the 16% CEOs active in the social environment”.The study also indicated that this percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore. I think the potential projected increase is encouraging. However that message alone suggests more education is required.
Lets talk about the content in social media. There are so many debates on whether content is king; Or it is distribution? Or is it context? Why are we investing so much energy deciding the royalty status? Really? What is a given, is that content needs to be good and without it your may as well pack up shop. So lets go beyond the royalty status in this blog and discuss what content drives business value in this social environment we are living in today.
Professional woman are returning home to take care of their family and building successful businesses like we have never seen before. While the debate continues on whether we should call these successful ladies mumpreneurs or entrepreneurs, what is not in dispute is the caliber of many of these successful business women ~ not homemakers, yes business women.
After the the social media strategy has been debated, discussed and finalized, what’s next? Well, one important tactic or plan is your content. What information will you share with your network? How will this information support your strategy, goals and quite frankly how will it take you to where you want to be?
This episode will touch on the subject of content marketing and curation. We will discuss content marketing concepts; how to share content that will deliver value to your customers and your business. We will discuss how both original content and curated content can lead to business gain.
I am so pleased to have as my guests Marcus Sheridan, The Sales Lion and Karen Dietz, Just Story It, to have this discussion. Both are strong leaders and practitioners in this field.
Karen Dietz has also been featured in the Scoop.it Lord Curation Series. Join us on Thursday June 21st 8pm on my Social Media Pearls iRadio show.
From the original article: "In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search analytics firm Searchmetrics.
The study was based on a data-set of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets collected in February and March of 2012. Searchmetrics aggregated billions of data points looking for the answer to one basic the question: “Which factors are relevant for a good ranking in Google search results”?"
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media.
69% of B2B companies have no process for responding to customer feedback via social media, compared to 42% of B2C companies. These numbers would be even worse were it not for North American companies skewing the average: 43% of North American companies having a response process compared to only about 25% in other regions.
What about tracking and measurement?
67% of companies do not measure or quantify social media – increasing to 75% for B2B companies Of those that do measure social media, 56% just count the comments and followers Only 4% have some form of sentiment analysis
Social Media ROI with supporting Socialnomics ROI video is discussed at length in this article. Numerous Social Media ROI examples are cited. The video is a follow up to the popular Socialnomics: Social Media Revolution Video.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.