Social Media Pearls
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Social Media Pearls
Finding those pearls in social media. You can decide whether it is a gem or two... or not (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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The Social Media Strategy Primer: Start at the Beginning | Social Media Today

The Social Media Strategy Primer: Start at the Beginning | Social Media Today | Social Media Pearls | Scoop.it
Part 1 of 3 Square one.  The basics. First step. When it comes to planning an effective social media presence, most minds drift to the tool box. Should we be on Facebook? What about Twitter? Do we need a profile on LinkedIn?
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Should You Be on Tumblr? Seven Business Case Examples

Should You Be on Tumblr? Seven Business Case Examples | Social Media Pearls | Scoop.it
Tumblr, a clean, easy-to-use blogging platform: find out how businesses are using Tumblr successfully to connect with this large social community.
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3 Practical Tips When Dealing With Influencers

3 Practical Tips When Dealing With Influencers | Social Media Pearls | Scoop.it
Millions of dollars are spent on planning and executing social media marketing plans to convince individuals to buy a specific brand of product.  From content strategies to contests, organizations allocate...
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Google+ Lets You Search in Real Time -- and Supports Hashtags

Google+ Lets You Search in Real Time -- and Supports Hashtags | Social Media Pearls | Scoop.it
Google's social network now offers users a real time search experience.
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70% of Companies Ignore Customer Complaints on Twitter

70% of Companies Ignore Customer Complaints on Twitter | Social Media Pearls | Scoop.it
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
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10 Useful Steps to Social Media Success For Small Business | Enbeeone3

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Infographic: How to Grow Your Twitter Following | Marketing Technology Blog

Infographic: How to Grow Your Twitter Following | Marketing Technology Blog | Social Media Pearls | Scoop.it
It may sound funny for a guy who's Twitter following is shrinking to post an Infographic on how to grow your following... but I'll explain.
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Why Starting to Blog Can Build Personal Connections for Your Small Business | Brand-Yourself.com Blog

Why Starting to Blog Can Build Personal Connections for Your Small Business | Brand-Yourself.com Blog | Social Media Pearls | Scoop.it
Embarking on blogging can sometimes be more complicated than it sounds.  On the other hand, it is as easy as providing information of interest to your audience...
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How Timing a Blog Post Can Increase Your Exposure

How Timing a Blog Post Can Increase Your Exposure | Social Media Pearls | Scoop.it
Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?
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StumbleUpon Doubles User Base in 16 Months, Surpasses 20 Million Users

StumbleUpon Doubles User Base in 16 Months, Surpasses 20 Million Users | Social Media Pearls | Scoop.it
User data that StumbleUpon has released suggests that “stumbling” is on track to enter the mainstream vernacular.
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France bans Facebook and Twitter | International | NewJerseyNewsroom.com -- Your State. Your News.

France bans Facebook and Twitter | International | NewJerseyNewsroom.com -- Your State. Your News. | Social Media Pearls | Scoop.it
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Japan considers giving 10,000 flights to social media users to promote tourism

Japan considers giving 10,000 flights to social media users to promote tourism | Social Media Pearls | Scoop.it
The Japan Tourism Agency is eyeing the potential of social media to help the country's tourism industry regain visitors following the recent earthquake, tsunami and nuclear issues.

The ...
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The Best Way to Write a Social Media Audit

The Best Way to Write a Social Media Audit | Social Media Pearls | Scoop.it
So, you want to write a social media audit and you want to learn about what would be the best way to do this?
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8 free social media listening tools everyone should use | Articles

8 free social media listening tools everyone should use | Articles | Social Media Pearls | Scoop.it
Gathering information is the first—and most essential—step toward online engagement. Here’s where and how to get started.
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5 Questions a Social Media Consultant Should Ask a Client | Social Media Today

When consulting on a company's Social Media presence, we must first ask some questions of the company itself. Here are the 5 most important questions a Social Media Consultant should ask a client to deliver the best possible service.  1.
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Social Media Balanced Scorecard

This White Paper presents our Balanced Scorecard approach to creating a framework to measure Social Media ROI.
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You’re Spending More Time Than Ever Watching Web Video. But You’re Not Watching For Long.

You’re Spending More Time Than Ever Watching Web Video. But You’re Not Watching For Long. | Social Media Pearls | Scoop.it
Brightcove reminds us that in the world of Web video, three minutes is a really long time.
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How innovation in food and beverage is accelerating through customer-centricity « The Bazaarvoice Social Commerce Blog

How innovation in food and beverage is accelerating through customer-centricity « The Bazaarvoice Social Commerce Blog | Social Media Pearls | Scoop.it
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LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers | Social Media Today

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Why Do Businesses Need Social Media Managers? | Social Media Today

Its now an undisputed fact. Every business needs to be involved with the right type of social media and right now businesses are increasingly turning to Social Media as a more cost effective medium for reaching their audience.
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Social media case studies from Wells Fargo, Clorox, Coca-Cola, and 22 more | SocialMedia.org

From the Social Media Business Council's Business Blogging Blog: Great social media case study examples from Wells Fargo, Clorox, Coca-Cola, and 22 more.
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How to Estimate Your Social Media Return on Investment

How to Estimate Your Social Media Return on Investment | Social Media Pearls | Scoop.it
Learn how to estimate your social media return and ROI with these examples based on return on sales, return on consumer insights and return on customer support.
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SOCIAL MEDIA ROI – THE BUSINESS CASE

SOCIAL MEDIA ROI – THE BUSINESS CASE | Social Media Pearls | Scoop.it
Interesting research about social media is always helpful in building the business case, and MDG Advertising have helpfully published a useful infographic in support of this (see end of blog).
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48 Free Social Media Monitoring Tools | DreamGrow Social Media

48 Free Social Media Monitoring Tools | DreamGrow Social Media | Social Media Pearls | Scoop.it
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