A look at how some of the top U.S. retail brands stack up on social media.
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Scooped by Shirley Williams (XeeMe.com/ShirleyWilliams) onto Social Media Pearls |
A look at how some of the top U.S. retail brands stack up on social media.
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Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.
This article for 'Grow' presents Data provided by the Center for Marketing Research at the University of Massachusetts.
What particularly caught my attention is:
***The almost universal uptake of Social Media by Universities and Charities.
***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies
A perhaps even more interesting divergence among the Fortune 500 where:
***The top 100 companies are the most active blogging companies.
***Only 17% of the next 400 companies blog.
It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves. I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/tkN2XG] Via janlgordon Delete the scoop?
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If you like stats this is a very interesting infograph as it relates to the social retail space. It seems the social networks of choice in retail is still Facebook followed by Twitter. Very few use Google.
The infograph provides an overview and then breaks down the comparison into 7 segments.
8/10
Curated by
Shirley Willams
http://xeeme.com/ShirleyWilliams