Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.
This article for 'Grow' presents Data provided by the Center for Marketing Research at the University of Massachusetts.
What particularly caught my attention is:
***The almost universal uptake of Social Media by Universities and Charities.
***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies
A perhaps even more interesting divergence among the Fortune 500 where:
***The top 100 companies are the most active blogging companies.
***Only 17% of the next 400 companies blog.
It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves. I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"