With so many of us chatting on the social web, I wonder how many think about whether this chatter is helping people getting them to where they want to go from a business perspective. Clearly many use the social tools to “just have a conversation” i.e. more recreational in nature. However many use the tools to show another side of their business with the hope of building relationships and generating leads. Well although there are times when people do have a question around a business or product, people don’t always want to speak to people who are only after business. It is a delicate balance.