This article highlights 3 common mistakes in writing headlines and why you should prevent from making them.
***** Don't remember how I found The Internet Marketing Academy, but have found two articles in 5 minutes helpful so excellent strike rate (lol). While I would have written this article in the positive: 3 Tips To Write Great Headlines it may work better their way. My favorite tip is USE THE NUMBER.
One day, because I need to rinse the brain and find inspiration, I went to Barnes and Noble to look at women's publications. Monthly print rags like Redbook (the image attached to this Scoop is from Redbook) and Elle know how to GRAB ATTENTION with arresting graphics and covers screaming BUY ME NOW to their intended audience (and the occasional onlooker).
Almost every publication had a survey and a number or two or three on their cover. 7 Tips To Lose The Hips and 50 Ways To Leave A Lover headlines were all over these publications. Headlines with numbers were statements not questions.
Do You Know Marty's Headline Tip?
Each magazine had questions too. I love questions as headlines since they start an inevitable conversation. Our human minds can't help but begin a dialogue when it sees a question.
Do you like to read?
See, my mind went all the way back to Harry C. Withers Elementary in Dallas Texas on that question. I pulled back my first girlfriend; mom didn't approve, and saw a mental picture of me reading Red Grange's biography in a tiny library with a tall, plain woman in a strange skirt outfit with very tall hair. If one question can get my mind all the way there and back questions make great headlines.
Where did you go to elementary school?
See now I am just messing with you (lol). Have a great weekend (doing it again since I know "weekend" to be a loaded word especially in the summer :).
Via Martin (Marty) Smith