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The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+.
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Google Plus Socializer shared this post on WordPress. (February 5, 4:36 PM) |
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Google Plus Socializer shared this post on Twitter. (February 5, 4:35 PM) |
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Shirley Williams (XeeMe.com/ShirleyWilliams) shared this post on Facebook page. (February 5, 3:08 AM) |
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Shirley Williams (XeeMe.com/ShirleyWilliams) shared this post on Twitter. (February 5, 3:08 AM) |
Social Media Pearls
Spring cleaning and personal branding. Not a usual combination but it should be. It is that time of year; Spring cleaning! The time of year when you spruce up the old and bring in the new. Please Spring clean your user-profiles and maintain your personal brand. 
It seems to me that social media enthusiasts either sit in the Google Plus camp or the Facebook camp. There is this great divide. I am thinking – why do I have to choose? I am pretty clear how I interact with my Facebook network and although I am still figuring out the optimal use of Google Plus, the two sites provide different experiences. Furthermore, I think Google Plus is just one component of Google’s plan on the social arena. 
When I headed Engineering, I remember one of my engineers sharing with me: “My initiative would be just fine, if I did not have people in it!” I must admit – I chuckled. The reality is most projects and initiatives fail because of the soft-side of the project. Here are my 30 Reasons Why Strategic Initiatives Fail.. 
Robin Good: Eppie Vojt, a Digital Marketing Consultant at JPL, has just published a great case study on making "garbage" rank in the SERPs, and at the end of it has discretely launched a new great online tool: LinkDetective.
LinkDetective will x-ray and dissect any website to provide you with a detailed breakdown of all the links pointing to that URL. Not only. LinkDetective allows you to slice and dice this data in a million different ways, giving you the capability for example to see only anchor text links coming from blogs, comments, or blogrolls and to see exactly where those have been obtained.
"Most link metrics tell a story you already know -- people are ranking with authoritative links and heavy use of anchor text.
No matter how you slice that, it doesn't get more actionable.
The challenge is figuring out where you can GET THOSE LINKS. Isn't it?
That's where Link Detective comes in.
Link Detective rifles through a backlink profile using semantic markup and URL naming conventions to group links by type. This makes it SUPER easy to see which of your competitors' links you can swipe for yourself.
Even if you're not looking for the "low-hanging fruit," Link Detective can make your job easier.
By quickly classifying low quality links, Link Detective leaves a smaller pile of high quality contextual links behind that you can run through manually.
No matter how you use it, Link Detective makes link building a breeze."
Highly recommended. 9/10
Sign-up now: http://www.linkdetective.com/
Via Robin Good 
One of the biggest challenges internal communicators face is how to keep leaders visible in fresh and meaningful ways. ... Via Kelly Lieberman, ABroaderView 
The 4-year-old blogging platform officially announced the acquisition Monday afternoon on its company blog, noting that “the opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. 
- YouTube Channels Gets a New Look - The New YouTube Player Has Thumbnails - Facebook Introduces Interest Lists - Tumblr Updates Policies
Networking app Tweet-A-Beer lets you send beer money in $5 allotments via tweets by syncing your Twitter and PayPal accounts. 
With the high utilization of Twitter, it is a great vehicle for connecting conversations from one platform to another- keeping conversations alive. It also highlights the importance of being consistent with your message and what you stand for across all your social platforms or sites. ... 
A very good comprehensive list of link building strategies on the Web. Clean and straight to the "point". A good read for those who are stretched for time and just want the facts. 
If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world. A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010.
Just like the bar codes printed on consumer products, QR codes are scanned in order to read the information coded within. The difference is in how the QR code is scanned and what kind of information is encoded. QR codes are scanned with a smartphone app using the smartphone’s camera. Popular free QR code apps include RedLaser and I-nigma. Typically, QR codes lead to a web or cloud-based page displayed on the mobile device. Via Anise Smith ![#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel] | Social Media Pearls | Scoop.it](http://img.scoop.it/BX6ESt7a_dVJH3GEudGS9Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Best 10 Quotes To Live by In Social Media: From The Creating WildFires Panel |
10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | Social Media Pearls
Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone! In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it. 
I did a quick survey of my network on how they would describe the culture of Facebook, Linkedin and Twitter. You will find the highlights here with some of own perspectives.
Like all cultures, they evolve with time. This is a snapshot of Facebook, Linkedin and Twitter today 
I continue to hear stories about employers demanding access to employee Facebook profiles -who then have to “suffer” the consequence. More recently I saw this cartoon and thought I would post it on my Facebook page to see what the general thinking was on the topic 
As part of my niche social network series, today I am going to cast a light on social networks for pets! Yes, that’s right, social media networks for Pets-Lovers, Owners and their pets. With over 170 million dog and cat owners in North America alone, there is clearly a strong social community centered around pets. Pet-owners naturally conjugate- whether it is because of their daily walks, or for pet-shows, or for just comparing notes- this community is very passionate about their pets! So taking these conversations to a social network seems a natural next step. Here are 18 social networks for all my petloving friends! 
A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
Read more: http://bit.ly/xJdwb5 Via Martin Gysler 
* Publishing, with blog engines (WordPress, Blogger, Typepad, LiveJournal…), wiki platforms (Wikipedia, Wikia…), lifeblog services (Tumblr, Posterous…) and social Q&A (Quora)
* Playing, with major editors (Zynga, Playdom, Playfish, SGN, Popcap…), dedicated platforms (Hi5…) and smaller but innovative editors (Digital Chocolate, Kobojo…) ;
* Networking, whether it is professional (LinkedIn, Viadeo…), personal (Netlog, Tagged, MySpace, Badoo…) or for former acquintences (MyYearBook, Classmates…) ;
* Buying, with customer intelligence platforms (Bazaarvoice, PowerReviews), purchase sharing (Polyvore, Blippy,…), recommendation (Hunch) or social commerce offerings like Boosket ;
* Localization, with mobile applications (Foursquare, Path, Scvngr…), socialized city guides (Yelp, DisMoisOu…) or upcoming events or venues (Plancast).
[AS: This is a commercially-oriented cut of the Social Web's platforms and possibilities, but merits sharing. What would you add?] Via Andrew Spong 
Readitfor.me is designed to get to t the speed of getting ‘to the meat and also embraces many different types of learning styles. It translates content into short videos. 
There is so much weight in this 140-character platform and the fact that you have to get your point out within this limitation makes it efficient. Thereby saving time to connect on social media. This is potent stuff! My Zed Carpet Top 4 Twitter Masters are.. 
This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up Scooter Braun was interviewed by Mitch Joel at the event. Firstly, let ... All topics that interests us: News 
Whether we’re talking about social media, content promotion or basic networking, it’s often advised that small business owners reach out, engage and connect with their “influencers”. 
Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]
Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?
That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.
Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...
Read more: http://bit.ly/zaMOD2 Via Martin Gysler |
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