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Crowdfire - Grow, publish and analyze on Instagram and Twitter

Crowdfire - Grow, publish and analyze on Instagram and Twitter | Social media Optimization technique | Scoop.it
Looking for a Marketer to grow on Social Media? Crowdfire is one of the online marketing tools where you can have social media strategy and marketing plans.
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7 Keys to Local SEO for Real Estate Agents

7 Keys to Local SEO for Real Estate Agents | Social media Optimization technique | Scoop.it
Learn the 7 keys to local SEO: How to identify the best keywords for your real estate SEO and optimize your pages for local searches for agents, brokers, and listings.

Via Bill Gassett
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Tom Horn-Real Estate Appraiser's curator insight, August 14, 2014 9:27 AM

If you are serious about getting seen online then you need to check out this article about how to fine tune your local SEO so that people will find you when they search for a local expert.

Bill Gassett's comment, August 15, 2014 7:44 AM
Thanks for sharing Tom. I thought Seth Price did an excellent job with this article.
Bill Gassett's comment, April 12, 8:29 PM
Thanks for the scoop @Janet Howcroft!
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The Perfect On Page SEO Checklist for 2016 [Infographic]

The Perfect On Page SEO Checklist for 2016 [Infographic] | Social media Optimization technique | Scoop.it

This is an on page seo checklist created by Neil Patel that every website should be taking advantage of. 


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Treathyl Fox's curator insight, January 16, 1:56 PM

Valuable SEO infographic.  Simplifies the mystery.

Antonio Fernández Alonso's curator insight, January 22, 6:36 AM

No dejes pasar ningún punto importante que podrían mejorar tu SEO On-Page.

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Improve SEO Using DDC, Actionable SEO Guide 2016, Social Media For 2016, #Speedlink 02:2016

Improve SEO Using DDC, Actionable SEO Guide 2016, Social Media For 2016, #Speedlink 02:2016 | Social media Optimization technique | Scoop.it
This weeks roundup includes how to improve your SEO using demand distribution curve, SEO guide for 2016, Social media trands to watch for in 2016, and more.

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How to Develop a Social Media Reporting System

How to Develop a Social Media Reporting System | Social media Optimization technique | Scoop.it

Are you responsible for reporting your social media results? Discover how to develop a social media reporting system for your business.


Via Kamal Bennani
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The Power Of Evergreen Content For SEO

The Power Of Evergreen Content For SEO | Social media Optimization technique | Scoop.it

What is evergreen content? What makes it so? 

Well, it's content that works over a longer period of time. It delivers traffic, leads, social shares, and can occupy valuable positions in the search rankings for months or even years after the publish date.

 

To do this, the content needs to be relevant to users, therefore it has to be well written, useful and to address the needs of your audience.  

 

Read More: http://searchenginewatch.com/sew/how-to/2440770/the-power-of-evergreen-content-for-seo


Via Antonino Militello
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Marco Favero's curator insight, January 11, 8:58 AM

aggiungere la vostra comprensione ...

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Bing Takes Big Steps into Mobile Marketing with SEO Updates

Bing Takes Big Steps into Mobile Marketing with SEO Updates | Social media Optimization technique | Scoop.it
Bing has brought mobile marketing and SEO updates to its platform with a newly released iPhone app. But is this enough to close the gap with Google?

Via http://www.fiverr.com/donnesuccess, Manjari Patrikar
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http://www.fiverr.com/donnesuccess's curator insight, December 1, 2015 6:22 AM

PROMOTE SITE-LINK-VIDEO FOR UNLIMITED TRAFFIC


Click: http://goo.gl/SrPGJe

#MARKETING #ARTICLE

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7 Ways to Optimize Your Web Content for Humans & Search Engines

 

In case you haven’t heard, Search Engine Optimization (SEO) is not dead. In fact, SEO is an absolute must for successful content marketing, but gone are the days where the first two words dictate how you execute the third.

Ever since Google dropped its Penguin update in 2012, user experience has become the primary focus of good SEO. Yes. Today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.

Now, I’m pretty confident that everything I just said isn’t news to you. However, actually accomplishing that perfect balance may be something you’re still working on. And that’s where I aim to help.

Below are some best practices and tips for optimizing your on-page content for human users and search engines:

#1 – Put Yourself in the Mind of the User

Researching and understanding your audience’s needs and intentions will help guide your keyword strategy and content creation so you can provide the best information for your prospective customers—and search engines.

If you were searching for your product or services, what information would you be looking for? What would you search queries contain? What are your pain points? How can this product or service help address those pain points?

#2 – Let Go of Keyword Stuffing

While keyword stuffing used to be a common and acceptable practice, that’s no longer the case. Keyword stuffing adds nothing to user experience, and as robots become more advanced, your risk of being penalized for following such practices increases.

#3 – Cover the SEO Basics

All of the items below are essential parts of on-page SEO basics. The content for each should be unique and incorporate the keywords appropriately.

SEO Title: Your page title should be no longer than 70 characters and should have your target keyword as close to the beginning as possible. Meta Description: Meta descriptions should be no longer than 160 characters, and your keyword should be included there, too. The text should be a nice teaser that informs users and entices them to click through to the page. (Tip: Start with a strong action verb such as “Learn” or “Read.”) H1: The H1 (headline) tag tells search engines this is the most important headline on the page, and it’s also a visual cue to readers. Just one H1 should be used on each page. Image alt tag: Describing the image is incredibly important. Search engines can’t see the image like humans. It’s certainly ideal to get your keyword in here, but don’t force it. URLs: Shorter is better here, and make sure to include your focus keyword, too. URLs are visible in search results and could impact whether users click through. Body copy: Include the target keyword at the top of the page and at least two or three times throughout the rest of the copy—including variations of the keyword. #4 – Be Honest & Accurate

If you drive users to your content with one promise, and then don’t deliver when they reach the content, you’re creating a very bad user experience. Any text—keywords or otherwise—included in the title, meta, H1, image alt tag or URL should accurately describe what a user will find when they land on your page.

#5 – Crosslink. Crosslink. Crosslink.

Crosslinking your content to other pages on your site is an absolute must. Not only does it add relevance to pages, it also keeps people moving through your website and can send traffic to your priority pages. (Tip: Make sure your crosslinking strategy matches where you are in the sales cycle. This will ensure you’re moving people along the sales funnel in the right way.)

#6 – Make Content Easy to Read & Scannable

There is no denying that we are in an age of information overload. To combat content fatigue for your users, it’s essential to give them content that is easy to digest. A few ways to create ease of use for your audience include:

Avoid large blocks of content. Utilize bullets and numbering for lists. Use H2 or H3 tags as subheads to further break up content. Bold or italicize words or phrases to make key points stand out. #7 – Let Content Flow Naturally

If you’re sticking with all the other guidelines above, this shouldn’t be a problem. Keywords and keyword variations will naturally occur throughout the body text, the content will be visually appealing and easy to read, links will help guide users to other areas of your site and search bots will be able to easily crawl the page.

What it all comes down to—as TopRank Marketing CEO Lee Odden would say—is ”Being the best answer.” Your content should provide the best possible information to your audience. And having that content optimized to today’s SEO standards will allow search engines to deliver those pages to your audience.

What are your biggest challenges for creating content that’s full of SEO, but also great for users? Share your thoughts in the comments section below.

Did you like this article? Then you may also enjoy “5 SEO Considerations to Win with Both Customers and Search Engines.”

Header image via Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2016. | 7 Ways to Optimize Your Web Content for Humans & Search Engines | http://www.toprankblog.com

The post 7 Ways to Optimize Your Web Content for Humans & Search Engines appeared first on Online Marketing Blog - TopRank®.

 

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3 Ways To Increase Your eCommerce Websites Conversion Rate

3 Ways To Increase Your eCommerce Websites Conversion Rate | Social media Optimization technique | Scoop.it

Follow these 3 simple ways to start increasing your eCommerce websites conversion rate and start growing your revenue today.


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These 5 trends will change social media in 2015

These 5 trends will change social media in 2015 | Social media Optimization technique | Scoop.it
Ryan Holmes: The pace of social media is accelerating. Don't let your business get left behind in the dust — here's what you need to know to get ahead of the curve in 2015
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2014 SEO Roadmap: Adopting Semantic Markup

2014 SEO Roadmap: Adopting Semantic Markup | Social media Optimization technique | Scoop.it
In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to underst

Via Manish Dhane
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Marco Favero's curator insight, December 2, 2014 8:25 AM

aggiungi la tua intuizione ...

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How To Be More Effective At Social Media Marketing in 2015

How To Be More Effective At Social Media Marketing in 2015 | Social media Optimization technique | Scoop.it

Find out how to improve your social media marketing tactics in 2015 in the videos below:


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Bonnie Burns's curator insight, November 25, 2014 12:27 PM

There are so many people doing social media and getting little out of it because they’re not making it interesting for their followers. How can you make social media interesting no matter what niche you’re in?

Kathy Burke's curator insight, November 25, 2014 1:54 PM

A guide to what's ahead

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Social media success through cultural nuance

Social media success through cultural nuance | Social media Optimization technique | Scoop.it
A trip to Macedonia underscores the importance of understanding cultural nuance for social media success

Via Manish Dhane
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Why You Need A Mobile Friendly (responsive) Website

Why You Need A Mobile Friendly (responsive) Website | Social media Optimization technique | Scoop.it

Via Manish Dhane
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | Social media Optimization technique | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 14, 10:32 AM

Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores.

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SEO Implications Of Search Raters Guidelines, Traffic Metrics Dashboard, Social Media Predictions, #Speedlink 01:2016

SEO Implications Of Search Raters Guidelines, Traffic Metrics Dashboard, Social Media Predictions, #Speedlink 01:2016 | Social media Optimization technique | Scoop.it
This weeks roundup includes the SEO implications of the search raters guidelines, creating traffic metrics dashboard, social media predictions, and more…

Via DiTesco
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | Social media Optimization technique | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 14, 10:32 AM

Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick and mortar stores.

Rescooped by Manjari Patrikar from Social Media, SEO, Mobile, Digital Marketing
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How to Create a Blog Persona to Make Your Content Consistently Relevant

How to Create a Blog Persona to Make Your Content Consistently Relevant | Social media Optimization technique | Scoop.it

Content - To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.


Via Kamal Bennani
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7 Ways to Optimize Your Web Content for Humans & Search Engines

 

In case you haven’t heard, Search Engine Optimization (SEO) is not dead. In fact, SEO is an absolute must for successful content marketing, but gone are the days where the first two words dictate how you execute the third.

Ever since Google dropped its Penguin update in 2012, user experience has become the primary focus of good SEO. Yes. Today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme.

Now, I’m pretty confident that everything I just said isn’t news to you. However, actually accomplishing that perfect balance may be something you’re still working on. And that’s where I aim to help.

Below are some best practices and tips for optimizing your on-page content for human users and search engines:

#1 – Put Yourself in the Mind of the User

Researching and understanding your audience’s needs and intentions will help guide your keyword strategy and content creation so you can provide the best information for your prospective customers—and search engines.

If you were searching for your product or services, what information would you be looking for? What would you search queries contain? What are your pain points? How can this product or service help address those pain points?

#2 – Let Go of Keyword Stuffing

While keyword stuffing used to be a common and acceptable practice, that’s no longer the case. Keyword stuffing adds nothing to user experience, and as robots become more advanced, your risk of being penalized for following such practices increases.

#3 – Cover the SEO Basics

All of the items below are essential parts of on-page SEO basics. The content for each should be unique and incorporate the keywords appropriately.

SEO Title: Your page title should be no longer than 70 characters and should have your target keyword as close to the beginning as possible. Meta Description: Meta descriptions should be no longer than 160 characters, and your keyword should be included there, too. The text should be a nice teaser that informs users and entices them to click through to the page. (Tip: Start with a strong action verb such as “Learn” or “Read.”) H1: The H1 (headline) tag tells search engines this is the most important headline on the page, and it’s also a visual cue to readers. Just one H1 should be used on each page. Image alt tag: Describing the image is incredibly important. Search engines can’t see the image like humans. It’s certainly ideal to get your keyword in here, but don’t force it. URLs: Shorter is better here, and make sure to include your focus keyword, too. URLs are visible in search results and could impact whether users click through. Body copy: Include the target keyword at the top of the page and at least two or three times throughout the rest of the copy—including variations of the keyword. #4 – Be Honest & Accurate

If you drive users to your content with one promise, and then don’t deliver when they reach the content, you’re creating a very bad user experience. Any text—keywords or otherwise—included in the title, meta, H1, image alt tag or URL should accurately describe what a user will find when they land on your page.

#5 – Crosslink. Crosslink. Crosslink.

Crosslinking your content to other pages on your site is an absolute must. Not only does it add relevance to pages, it also keeps people moving through your website and can send traffic to your priority pages. (Tip: Make sure your crosslinking strategy matches where you are in the sales cycle. This will ensure you’re moving people along the sales funnel in the right way.)

#6 – Make Content Easy to Read & Scannable

There is no denying that we are in an age of information overload. To combat content fatigue for your users, it’s essential to give them content that is easy to digest. A few ways to create ease of use for your audience include:

Avoid large blocks of content. Utilize bullets and numbering for lists. Use H2 or H3 tags as subheads to further break up content. Bold or italicize words or phrases to make key points stand out. #7 – Let Content Flow Naturally

If you’re sticking with all the other guidelines above, this shouldn’t be a problem. Keywords and keyword variations will naturally occur throughout the body text, the content will be visually appealing and easy to read, links will help guide users to other areas of your site and search bots will be able to easily crawl the page.

What it all comes down to—as TopRank Marketing CEO Lee Odden would say—is ”Being the best answer.” Your content should provide the best possible information to your audience. And having that content optimized to today’s SEO standards will allow search engines to deliver those pages to your audience.

What are your biggest challenges for creating content that’s full of SEO, but also great for users? Share your thoughts in the comments section below.

Did you like this article? Then you may also enjoy “5 SEO Considerations to Win with Both Customers and Search Engines.”

Header image via Shutterstock

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2016. | 7 Ways to Optimize Your Web Content for Humans & Search Engines | http://www.toprankblog.com

The post 7 Ways to Optimize Your Web Content for Humans & Search Engines appeared first on Online Marketing Blog - TopRank®.

 

Via Terrell Orr, Manjari Patrikar
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Bing Takes Big Steps into Mobile Marketing with SEO Updates

Bing Takes Big Steps into Mobile Marketing with SEO Updates | Social media Optimization technique | Scoop.it
Bing has brought mobile marketing and SEO updates to its platform with a newly released iPhone app. But is this enough to close the gap with Google?

Via http://www.fiverr.com/donnesuccess
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http://www.fiverr.com/donnesuccess's curator insight, December 1, 2015 6:22 AM

PROMOTE SITE-LINK-VIDEO FOR UNLIMITED TRAFFIC


Click: http://goo.gl/SrPGJe

#MARKETING #ARTICLE

Rescooped by Manjari Patrikar from eCommerce, eBusiness & eMarketing Updates
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PHP Ecommerce Shopping Cart Features

PHP Ecommerce Shopping Cart Features | Social media Optimization technique | Scoop.it
PHP ecommerce shopping cart is a very useful solution since it allows a customer to add, update, or delete from the list. The PHP ecommerce shopping carts are well-known on the Internet. Most users ar

Via Sandy Mates
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3 Strategies for Getting More Facebook Shares

3 Strategies for Getting More Facebook Shares | Social media Optimization technique | Scoop.it

Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too


Via Bonnie Burns
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Bonnie Burns's curator insight, October 1, 2015 10:52 AM

Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it. Here are some tips on how to make that happen.

Rescooped by Manjari Patrikar from Social media Optimization technique
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2014 SEO Roadmap: Adopting Semantic Markup

2014 SEO Roadmap: Adopting Semantic Markup | Social media Optimization technique | Scoop.it
In Google's relentless pursuit of organizing the world's information, the most exciting shift we've seen over the last year is about its ability to underst

Via Manish Dhane, Manjari Patrikar
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Marco Favero's curator insight, December 2, 2014 8:25 AM

aggiungi la tua intuizione ...

Rescooped by Manjari Patrikar from SEO Tips, Advice, Help
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Why Every Entrepreneur Should Focus on Local SEO

Why Every Entrepreneur Should Focus on Local SEO | Social media Optimization technique | Scoop.it
Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.

Via Bonnie Burns
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Bonnie Burns's curator insight, November 25, 2014 12:12 PM

But there’s a different side of SEO that only a minority of businesses are currently focusing on. Local SEO, the process of optimizing a business for a specific geographic location in addition to a specific category or range of service offerings, isn’t as prioritized as it should be. Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.

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Social Media Monitoring: Is Your Business Listening?

Social Media Monitoring: Is Your Business Listening? | Social media Optimization technique | Scoop.it

In the digital age where social media has made conversations between brands and customers transparent for the world to see, no longer can you hide behind complaints and negative feedback.

 

Social media monitoring is the process of carefully listening on social networks for conversations that include mentions of your business or brand.

 

In the past, this was an expensive exercise that involved using high-end tools that excluded many companies from using such services. The good news is today social media monitoring can be done using many powerful tools for free.

 

And what business doesn't love free tools?

Read More: http://www.huffingtonpost.com/catriona-pollard/social-media-monitoring-i_1_b_6149786.html


Via Antonino Militello
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