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Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.
YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.
Here's an intro:
"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".
Video changes the game.
Here’s why YouTube matters:
**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network
**Google+ is now integrated even closer with YouTube for additional community building (more on the way)
**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era
Lots of valuable "how-to" information here.
"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
See full article here: [http://bit.ly/t1lLfd]
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :
"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."
Via janlgordon, axelletess
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
Via Robin Good, janlgordon