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"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."
"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."
Key highlights curated from the article:
Curation of niche interest: channelisation
"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.
If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.
A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."
If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.
...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."
They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."
Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/
(Curated by Robin Good)
Via Robin Good, Giuseppe Mauriello
What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?
**71% of you are watching videos on Vimeo or YouTube
three years on what adults are doing on the Internet.
I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.
So what’s the #1 thing people are doing online?
Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"
Check it out here: [http://tnw.co/v5Ixp1]
This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.
Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/
I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
See the full video here: [http://bit.ly/x2qRyD]
Shoutz is a mobile-to-mobile social video platform allowing you to follow your favorite brands, artists and friends and see what they are doing and sharing from their mobile video.
Shouts can be created at the click of a button and easily shared on Facebook, Twitter and SMS and it works across all types of mobile smartphone devices. Shouts have a maximum length of 15 seconds.
Find out more or download it now from: http://shoutz.com/
Via Robin Good, michel verstrepen