Social Media Optimization & Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Social Media Optimization &  Search Engine Optimization | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.

 

I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.

 

There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!

 

The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:

 

Sparksheet:

 

"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"

 

Michael:

 

"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.

 

I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."

 

Sparksheet:

 

"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"

 

 

My input:

 

I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 

 

If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 

 

I can think of no better role model for anyone wishing to achieve their own success.

 

http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/

 

 


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11 Guraranteed Ways to Make Your Content Click

11 Guraranteed Ways to Make Your Content Click | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Dawn Boshcoff, new media PR specialist, writer and trainer her company is BOSHnewmedia.com

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Great strategy for leveraging your created or curated content........

 

Intro:

 

**On average, a visitor is most likely to just scan a website and will spend less than five seconds reading any given page, once they arrive.

 

If your goal is to inform and educate your visitor about your product, service or brand, you will definitely need to keep them on the page for longer than five seconds.

 

According to a study on reading behaviour, by Dr. Jacob Nielsen, your audience will simply not read and retain your message in such a short span of time.

 

We do know, however, that when people participate on your page, you are more likely to elicit a response —

 

**hopefully, one that matches your website’s purpose and one that is favorable to your brand.

 

As a content creator, I help my clients come up with

 

**innovative ways to develop messages that involve the reader. Each message is aligned with the client’s overall marketing goal.

 

**While focusing on a desired outcome, we also come up with creative ways to deliver each message.

 

**So think about it…what action do you want your visitor to take on your web pages?

 

http://www.business2community.com/content-marketing/moving-your-messages-11-ways-to-make-your-content-click-066754

 

 


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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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