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Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


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Online Ads To Become More Integrated Into Content

Online Ads To Become More Integrated Into Content | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mark Walsh from Mediapost, wrote this piece based on Fred Wilson's keynote address at OMMA Global on Monday.  Mr. Wilson is Co Founder of Union Square Ventures.

 

Intro:

 

Traditional banner ads have long been the whipping boy of the online ad world. Ubiquitous but ignored, the display ad on the right side of the page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction.

 

 Gearing advertising to specific platforms to improve performance also increases reach; users migrate away from Web portals to social-networking sites, blogs and more narrowly crafted content niches online. 

 

Takeaway:

 

It's important to embrace emerging digital formats as the Web audience continues to splinter across more specialized and socially driven forms of media. "There's no single channel any more. That's just the way the world is going ... and marketing opportunities are fragmenting equally", Wilson said.

 

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159291


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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Social Media Optimization &  Search Engine Optimization | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

 

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

 

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

 

So what’s the #1 thing people are doing online?

 

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Check it out here: [http://tnw.co/v5Ixp1]


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Emocean Club's comment, November 20, 2011 6:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 10:48 AM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.