Social Media Optimization & Search Engine Optimization
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


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The Zero Moment of Truth: How Search and Social Are Changing The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

These the critical priorities to attack: 

 

1. Make SEO part of your company’s DNA: It’s not enough to optimize part of your website or your products or your social media presence. You really need to have optimization as a standard stage of your everyday work. This means that it should be the responsibility of more than one person and everyone in your company should understand what it is they need to do.

 

2. Employ social media as a stimulus platform: Use social media to inexpensively help your company and brand become known. This means establishing a presence on social media platforms.

 

3. Make social media marketing part of your company’s work: Again, social media marketing cannot be the responsibility of just one person. They are never enough. It has to be the work of everybody which means that everyone needs to understand what it is they must do and why. This requires that you make social media marketing training part of your internal processes.

 

4. Create a conversation: Stop thinking about social media marketing as a new format of the traditional broadcast platform and see it for what it is, a stage whereupon you get the chance to foster lasting, relationships with your customers.

 

Read more: http://helpmyseo.com/seo-tips/571-how-search-is-changing-the-online-purchasing-process.html 

 

Find out more: http://www.zeromomentoftruth.com 

 

(curated by Robin Good)


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janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO

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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Social Media Optimization &  Search Engine Optimization | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


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Set up your Google+ Brand Page the right way

Set up your Google+ Brand Page the right way | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).

 

I selected this piece because it's information you need to know to put your stake in the ground on Google+:

 

Excerpt:

 

In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.

 

**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.

 

Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]


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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Social Media Optimization &  Search Engine Optimization | Scoop.it
Gapingvoid's take on inbound marketing [cartoons].

 

As explained by Pamela Vaughan for Hubspot, Gapingvoid "is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet."

 

In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...

 

That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons."

 

In this article, Pamela curates 6 gapingvoid cartoons on the subject of Inbound marketing. 

 

All very clever and very amusing at the same time.  She also gives us a quote from gapingvoid.com, just to give you a taste:

 

"Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."

 

See the full article, complete with 6 cartoons: [http://bit.ly/sXiiMN]

 

 


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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Social Media Optimization &  Search Engine Optimization | Scoop.it

Post by Jeff Bullas very interesting observations

 

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

 

Intro:

 

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

 

1. The Innovation

An idea, practice or object that is perceived as new

 

2. Communication Channels

The means by which messages get from one individual to another

 

3. Time

The relative speed with which an innovation is adopted by members of the social system

 

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

 

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


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How Google Plus Could Impact Online Advertising and SEO

How Google Plus Could Impact Online Advertising and SEO | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting post, makes perfect sense, great observations.

 

 Excerpt:

 

 Since the arrival of Google Plus, marketing analysts all over the Web have had a lot to say about the potential implications of the new social network.

 

 Relevant, Highly Targeted Advertising With Google Plus, Google is poised to fuse search intent (what traditional search engine advertising is based on) and user behavior (social indicators from users). But with Google Plus there is a lot of new potential for extremely specific targeting based on user-submitted data, too.

 

 As Michael McEuen noted, search engine advertising on Google is a good way to “target user search intent and content on websites, but there is a lot of grey area to know for certainty that you are truly reaching your intended audience.”

 

 One of the major advantages of advertising on Facebook, one of the most popular social networks, is the ability to zoom in on the ideal consumer by age, gender, location, or other details users provide in their profiles. While there is currently no advertising on Google Plus, many analysts are quick to point out that the abundance of user data may signal big marketing opportunities.

 

http://timothyhughes.visibli.com/share/49Ht6T


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Google+ Growth Explodes

Google+ Growth Explodes | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.

 

Excerpt:

 

According to a survey being run on Mashable, 78% of users hate the new changes.

Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.

 

Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.

 

Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!

 

The conference and some of the changes were already publicly known and Google was well aware of the conference timing.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.


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It's official: Google+ will be connected to everything

It's official: Google+ will be connected to everything | Social Media Optimization &  Search Engine Optimization | Scoop.it

Are we surprised by this? What are the benefits and the downside for us as participants?

 

Good piece by Matthew Ingram Sr. Writer for Gigaom..........

 

Intro:

 

By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,

 

**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.

 

And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.

 

**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.

 

Here's what caught my attention:

 

"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.

 

**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well

 

**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.

 

What do you think?

 

http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/


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How to Leverage Facebook’s New Smart List and Special Friend List

How to Leverage Facebook’s New Smart List and Special Friend List | Social Media Optimization &  Search Engine Optimization | Scoop.it

I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Intro:

 

There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.

 

The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.

In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Smart List

 

For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.

 

All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.

 

So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.

 

In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.

 

http://davepeck.visibli.com/share/aaRX95


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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest being the next big shiney thing on the web. Today I have selected another article by Don Reisinger    for Cnet News - digital home, who has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams), The Write Connection
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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Social Media Optimization &  Search Engine Optimization | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.

 

We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.

 

Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.

 

I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:

 

One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:

 

****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.

 

This was originally envisioned as a form of spammer identification, but

 

****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 

 

The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:

 

"a real-time events guide extracted from information coming via large numbers of tweets." 

 

This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)

 

**sees the uses expanding in the future to predict election results and compiling product reviews.

 

My takeaways are:

 

**that we all need to be very aware that what we tweet today can and may be used against us in the future

 

**search is still very much in its infancy when it comes to engine sophistication, stay tuned.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/s00504]


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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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From Content Curation to People Curation

From Content Curation to People Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

 

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

 

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

 

Three Major Trends in Curation

 

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

 

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

 

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

 

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

 

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

 

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

 

****curation focuses on people instead of individual content.

 

**Build it, and they will come, is dead.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

 

Read more...........

http://www.aggregage.com/blog/curation/people-curation

 

 


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How Google+ will succeed and why you’ll use it whether you want to or not.

How Google+ will succeed and why you’ll use it whether you want to or not. | Social Media Optimization &  Search Engine Optimization | Scoop.it

This makes a lot of sense.....

 

Intro:

 

This is a guest post written by Tom Anderson, the founder & former President of MySpace. Follow him on Google, Twitter, and Facebook.

 

After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby.

 

Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it. This new school of G+ critic seems to only see one side of G+ — its private side — and then concludes that because “their friends” aren’t rushing to join G+, no one ever will. When forced to confront the facts (i.e. the number of G+ users), one Forbes writer even opines “Google Plus is a failure no matter what the numbers may say.”

 

These writers are really missing something crucial. Unlike, every other competitor in the social networking space, G+ has a unique advantage: google.com, youtube.com, blogger.com, and gmail.com. These four domains are some of the most trafficked in the world. Everyday, they’re accessed by roughly 80% of all Internet users. (Ok, I made that up, I’m to do the research, but you get the point.

 

Why does this matter? Because at the top of these four humongous websites there is, or will be, a little black bar and a little red notification indicator.

 

http://thenextweb.com/google/2011/08/24/how-google-will-succeed-and-why-youll-use-it-whether-you-want-to-or-not/


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How to Prepare Your Business for Google+

How to Prepare Your Business for Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Lots of good information and observations in this article.

 

Excerpt:

 

What's Coming for Business in Google+?

 

Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.

 

What Edge Will Google+ Have Over Facebook?

 

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

 

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

 

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.

 

Here's what caught my attention:

 

**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

 

http://www.pcworld.com/businesscenter/article/240494/how_to_prepare_your_business_for_google.html


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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