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Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Social Media Optimization &  Search Engine Optimization | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.

 

I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.

 

There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!

 

The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:

 

Sparksheet:

 

"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"

 

Michael:

 

"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.

 

I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."

 

Sparksheet:

 

"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"

 

 

My input:

 

I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 

 

If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 

 

I can think of no better role model for anyone wishing to achieve their own success.

 

http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/

 

 


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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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