Social Media Optimization & Search Engine Optimization
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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

 

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

 

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

 

So what’s the #1 thing people are doing online?

 

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Check it out here: [http://tnw.co/v5Ixp1]


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Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog

 

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

 

Here's what caught my attention:

 

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

 

****68% said they were unprepared for the explosion of Social Media

 

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

 

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

 

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

 

 

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

 

Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]


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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Social Media Optimization &  Search Engine Optimization | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

 

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

 

What particularly caught my attention is:

 

***The almost universal uptake of Social Media by Universities and Charities.

 

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

 

A perhaps even more interesting divergence among the Fortune 500 where:

 

***The top 100 companies are the most active blogging companies.

 

***Only 17% of the next 400 companies blog.

 

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/tkN2XG]


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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