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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
Curated by Anise Smith
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Google Earth: Over 1 Billion Downloads and So Many Uses in the Classroom | edte.ch

Google Earth: Over 1 Billion Downloads and So Many Uses in the Classroom | edte.ch | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Google Earth was one of the very first pieces of software that I began to create educational resources with. As I put it in one of my first ever blog posts 5 years ago: ”This app won me over straight away.” The engaging environment really struck a chord with me and I remember fondly my first forays into using it to support learning. It has developed so much over the years...."


Via Anne Whaits, Smaragda Papadopoulou, Gust MEES, Antonios Bouris, ABroaderView
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11 Guraranteed Ways to Make Your Content Click

11 Guraranteed Ways to Make Your Content Click | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Dawn Boshcoff, new media PR specialist, writer and trainer her company is BOSHnewmedia.com

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Great strategy for leveraging your created or curated content........

 

Intro:

 

**On average, a visitor is most likely to just scan a website and will spend less than five seconds reading any given page, once they arrive.

 

If your goal is to inform and educate your visitor about your product, service or brand, you will definitely need to keep them on the page for longer than five seconds.

 

According to a study on reading behaviour, by Dr. Jacob Nielsen, your audience will simply not read and retain your message in such a short span of time.

 

We do know, however, that when people participate on your page, you are more likely to elicit a response —

 

**hopefully, one that matches your website’s purpose and one that is favorable to your brand.

 

As a content creator, I help my clients come up with

 

**innovative ways to develop messages that involve the reader. Each message is aligned with the client’s overall marketing goal.

 

**While focusing on a desired outcome, we also come up with creative ways to deliver each message.

 

**So think about it…what action do you want your visitor to take on your web pages?

 

http://www.business2community.com/content-marketing/moving-your-messages-11-ways-to-make-your-content-click-066754

 

 


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