Social Media Optimization & Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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Rescooped by Anise Smith from Curation, Social Business and Beyond
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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.

 

Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.

 

Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:

 

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:

 

**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:

 

**With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:

 

**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.

 

**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:

 

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello, janlgordon
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Rescooped by Anise Smith from Content Curation World
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


Via janlgordon, Robin Good
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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.