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Curation, Just Like PKM, Is About Adding Value To Help Sense-Making | Harold Jarche

Curation, Just Like PKM, Is About Adding Value To Help Sense-Making | Harold Jarche | Social Media Optimization &  Search Engine Optimization | Scoop.it

"...I want to point out that people with better PKM skills, an ability to create higher value information, and a willingness to share it, will become more valued members (nodes) in their professional networks." (Harold Jarche)

 

Robin Good: In this short article analyzing the PKM (personal knowledge management) process it is interesting to note the strong affinity it has with curation.

 

"The critical part of PKM is in personalizing information and experience, or to use a business term, adding value.

 

Ross Dawson shows five ways to add value to information (my examples/descriptions follow):

 

1) Filtering (separating signal from noise, based on some criteria)

 

2) Validation (ensuring that information is reliable, current or supported by research)

 

3) Synthesis (describing patterns, trends or flows in large amounts of information)

 

4) Presentation (making information understandable through visualization or logical presentation)

 

5) Customization (describing information in context)."

 

More info and examples presented in the article do not seem to include yet the appearance of a trusted news curator as a means to develop such PKM, which although is defined as "an individually created process", it could rely in the near future not just on tools, but also on the filtering and curation work of other humans.

 

Or not?

Thoughtful. 8/10. 

 

Full article: http://www.jarche.com/2010/03/sense-making/ 


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CBT Feeds's curator insight, April 2, 4:20 AM

Very interesting.

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Digital Content Curation: Good Advice On How To Become A Content Curator

Digital Content Curation: Good Advice On How To Become A Content Curator | Social Media Optimization &  Search Engine Optimization | Scoop.it

Robin Good: If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal. 

 

Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he "highlights" neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics.

 

In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field.

 

"...content curators focus on the news needs of particular professions and industries."

 

Professional News Curation Examples

1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry.

2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design.

3) BusinessInsider.com highlights news about world markets.

 

Getting Started

You can get started in content curation quite quickly.

 

a) All you need is a social media platform, such as a blog, Twitter feed, open-access Facebook page, or Google+ profile.

b) Find the best content and add new items daily.

c) Focus not on your own interests, but those of your readership.

d) Prove that you can draw readers as a trusted source and keep them coming back for more.

e) Then you should try to secure an internship.

Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way."

 

Full article: http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ 

 

[Curated by Robin Good]


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Enterprise-Level Content Curation and Auto-Publishing: Lingospot

Enterprise-Level Content Curation and Auto-Publishing: Lingospot | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lingspot is an enterprise level content curation platform capable of automatic content aggregation, filtering and in-depth content editing.

 

The Lingspot platform is made up by two key components: 

The Mixer, which allows you to aggregate unlimited content sources via RSS or via direct API hookup and to filter them according to your own specific criteria. More info: http://corp.lingospot.com/products/algorithmicpublishing/mixer/  

 

The Editor, which makes it easy even for the non-technical publisher to turn the curated content streams into complete self-updating pages. More info: http://corp.lingospot.com/products/algorithmicpublishing/editor/ 

 

Key Features:

 

a) Through a variety of third party relationships, Lingospot can aggregate topic-targeted multimedia, including photos and videos from professional sources (such as the Associated Press, Bloomberg, NBC, CBS, Forbes, etc.), as well as user generated photos and video, such as from Flickr and YouTube.

 

b) Whether it's books on Amazon or auction items on eBay, Lingospot can aggregate product information related to a specific topic. This topic-specific merchandise can be purchased by your readers with only a few clicks.

 

c) Lingospot allows your readers to initiate a conversation about a specific topic on the page where you are aggregating content about the topic. This turns every Topic page created by Lingospot into a micro community, where readers can connect with other readers interested in that topic.

 

Key features and tech specifications: http://corp.lingospot.com/products/algorithmicpublishing/specs/ 

 

Case studies and examples and examples of companies using Lingospot: http://corp.lingospot.com/customers/casestudies/ 

 

Pricing: a basic account starts at $500/month.

See more info here: http://corp.lingospot.com/products/algorithmicpublishing/pricing/ 

 

 

Find out more: http://corp.lingospot.com/products/algorithmicpublishing/  

 

(Reviewed by Robin Good)


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Curation Coming To Television and Film: Channelisation

Curation Coming To Television and Film: Channelisation | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."

 

"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."

 

Key highlights curated from the article:

 

Curation of niche interest: channelisation

"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.

 

If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.

 

A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."

 

The curator
"More interesting than the drive to smaller and smaller niches, which could, at least in part, be algorithmically generated – will be the focus on the curator.

 

If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.

 

...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."

 

 

Social Curation
"...Equally, groups of curators could join together to offer more regular programming than the one-off playlists of individuals, basically creating “channels” without any of the budget and monetary constraints of a real channel.

 

They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."

 

Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/ 

(Curated by Robin Good)


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janlgordon's comment, January 12, 2012 1:38 PM
This is great news! I feel like it's Christmas all over again - think of all the possibilities, especiaily the Social Curation where groups of curators get together to offer regular programming. This is my favorite part "so people will curate out of love and interest rather than having to focus on budgetary constraints." My head is spinning, so many ideas flooding my brain, I need to curate my thoughts:-)
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Content Curation - Best Practices | E-Learning Council

Content Curation - Best Practices | E-Learning Council | Social Media Optimization &  Search Engine Optimization | Scoop.it

Content Curation - Best Practices

 

Content curation has become a hot topic in 2012.

 

Corrine Weisgerber, an associate professor at St. Edwards University, has an excellent presentation on content curation.

 

She differentiates content curation from content aggregation--content aggregation can be automated but content curation requires the human touch for finding, evaluating and contextualizing information.

 

Gust MEES: Corinne is from Luxembourg (Europe), my country, don't know Luxembourg? Check out my curation about Luxembourg here: http://www.scoop.it/t/luxembourg-europe


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Jenny Pesina's comment, January 12, 2012 1:28 PM
Great find, Gust - Corrine makes some great points on giving your own opinion on what you find and establishing a PLN. Really enjoyed this one, thanks!
Gust MEES's comment, January 12, 2012 2:39 PM
@JennyP,

Thanks Jenny, much appreciated your comment :)
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Aggregation Is Not Curation - There Is A Big Difference - SVW

Aggregation Is Not Curation - There Is A Big Difference - SVW | Social Media Optimization &  Search Engine Optimization | Scoop.it

Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys.

Search used to be the best way to navigate online but today it is only one part of an Internet user's dashboard.

 

Finding things is fine if you know what to look for, but search is increasingly less effective in judging the quality of links, or putting those links into a context.

 

So what is curation?

 

Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context.

Source: Silicon Valley Watcher (http://s.tt/13xnj)


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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.

 

Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.

 

Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:

 

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:

 

**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:

 

**With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:

 

**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.

 

**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:

 

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


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Scoop.it launches Scoop.it Pro and Scoop.it Education Scoop.it

Scoop.it launches Scoop.it Pro and Scoop.it Education Scoop.it | Social Media Optimization &  Search Engine Optimization | Scoop.it
Our first offer, Scoop.it Business, was designed for small & mid-size companies willing to leverage curation to develop their brands and their audience on social media. Hence the focus on branding, domain hosting on top of other premium features....

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


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janlgordon's comment, December 7, 2011 6:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 7:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


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janlgordon's comment, November 15, 2011 1:28 PM
This is great Robin!
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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Social Media Optimization &  Search Engine Optimization | Scoop.it
Gapingvoid's take on inbound marketing [cartoons].

 

As explained by Pamela Vaughan for Hubspot, Gapingvoid "is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet."

 

In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...

 

That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons."

 

In this article, Pamela curates 6 gapingvoid cartoons on the subject of Inbound marketing. 

 

All very clever and very amusing at the same time.  She also gives us a quote from gapingvoid.com, just to give you a taste:

 

"Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."

 

See the full article, complete with 6 cartoons: [http://bit.ly/sXiiMN]

 

 


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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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What is Content Curation?

What is Content Curation? | Social Media Optimization &  Search Engine Optimization | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.

 

Some points that caught my attention:

 

**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.

 

**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.

 

**Others have argued that there is a new type of curation that is in effect the New Search.

 

**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.

 

He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.

 

The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".

 

What do you think?

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/w81bwP]


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Robin Good's comment, January 20, 2012 9:49 AM
Thank you Jan, excellent work, as always.
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


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Bundlepost - A Content Management Tool That Creates Results

My friend Robert Caruso has created Bundlepost, an amazing tool to help you find relevant, interesting, and valuable content.

 

This video tells you how Bundlepost works. It helps you to manage and post content effeciently so you can spend the rest of the time engaging and doing business.

 

He explains how it works, how to set it up, what is  what is isn't and the many benefits it provides.

 

This tool is definitely something you should take a look at.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See Video here: [http://bit.ly/wegCAI]


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Beth Kanter's comment, January 18, 2012 9:29 PM
Ah, this is the tool you shared!
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


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Karen Dietz's comment, January 11, 2012 7:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 3:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest being the next big shiney thing on the web. Today I have selected another article by Don Reisinger    for Cnet News - digital home, who has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


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Robin Good's comment, December 25, 2011 12:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 10:55 AM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

 

My intro:

 

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 

 

Having said that, this is what particularly caught my attention:

 

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

 

“On the other hand, information wants to be expensive, because it’s so valuable.

 

**"The right information in the right place just changes your life."

 

**This set the stage for an entirely new era of free-thinking “free” advocates"

 

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

 

****"There is always a cost to “free.”

 

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

 

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

 

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

 

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

 

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sreMX5]


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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."

 

 


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janlgordon's comment, December 4, 2011 10:00 AM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 10:53 AM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 11:32 AM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 12:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 12:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 6:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Social Media Optimization &  Search Engine Optimization | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.

 

We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.

 

Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.

 

I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:

 

One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:

 

****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.

 

This was originally envisioned as a form of spammer identification, but

 

****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 

 

The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:

 

"a real-time events guide extracted from information coming via large numbers of tweets." 

 

This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)

 

**sees the uses expanding in the future to predict election results and compiling product reviews.

 

My takeaways are:

 

**that we all need to be very aware that what we tweet today can and may be used against us in the future

 

**search is still very much in its infancy when it comes to engine sophistication, stay tuned.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/s00504]


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Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web

Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web | Social Media Optimization &  Search Engine Optimization | Scoop.it
MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place.

 

We recently talked with Shirley and Jessica Robertson, editor of MTV Hive, about the indie music scene, the role of curation in music discovery, and how the Internet continues to impact the music industry.

 

Here's what caught my attention:

 

YP: What is the importance of curation today?

 

JR: It’s incredibly important. This (music journalism) space is crowded and noisy, and curation and editorial voice is what sets you apart from everybody else. MTV was one of the original tastemakers in the music space, and we want to maintain that role today. We’re not restricted by genre like other sites. We hope to earn our audience’s trust and respect with our curation.

 

Read full article: [http://bit.ly/t9rIrv]


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