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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.

 

Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.

 

Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:

 

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:

 

**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:

 

**With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:

 

**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.

 

**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:

 

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog

 

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

 

Here's what caught my attention:

 

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

 

****68% said they were unprepared for the explosion of Social Media

 

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

 

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

 

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

 

 

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

 

Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]


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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...


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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

 

My intro:

 

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 

 

Having said that, this is what particularly caught my attention:

 

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

 

“On the other hand, information wants to be expensive, because it’s so valuable.

 

**"The right information in the right place just changes your life."

 

**This set the stage for an entirely new era of free-thinking “free” advocates"

 

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

 

****"There is always a cost to “free.”

 

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

 

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

 

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

 

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

 

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sreMX5]


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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."

 

 


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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)