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12 Signs That Your Business is Successful

12 Signs That Your Business is Successful | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do small-business owners know whether they should keep the business open or close up shop?

 

Running a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop?

 

What is that moment of truth that tells the small-business owner they will be successful? Here are 12 signs that you've got something going beyond survival.

 

1. Your company earns money while you're on vacation

Going on vacation and earning money at the same time means you have built a company, not just a job...

 

Read more: http://www.openforum.com/articles/12-signs-that-your-business-is-successful


Via Martin Gysler, michel verstrepen
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5 Steps to Thinking Outside of the Box

5 Steps to Thinking Outside of the Box | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.

 

A few years back our litigation team was faced with a seemingly insurmountable task: how to defend our client’s trademark rights against a Fortune 500 company with a massive litigation budget. They had the facts on their side. Moreover, they had money. Worst of all, they had a gaggle of lawyers that just made the case down right unpleasant. In spite of this, as luck would have it, they were missing one very crucial thing that they had never learned in law school. Something big firm life had failed to teach them. Quite simply, they were limited in their thinking to that which was rather than that which could be.

 

Looking beyond conventional defense methods, we deconstructed every element of the case until we discovered a plan to turn the tables...

 

Read more: http://bit.ly/zDkOHo


Via Martin Gysler
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7 Things I Learned from the First Blogger

7 Things I Learned from the First Blogger | Social Media Optimization &  Search Engine Optimization | Scoop.it

I was first called “Charlie Brown” in 8th grade. I refused to stand up and say the Pledge of Allegiance with the other kids. I didn’t like being forced to do anything. Afterwards some kids came up to me.

 

“Hey Charlie Brown,” one of them said, “you a commie?”

 

“No,” I said, “I just don’t like being forced to do something.”

 

“He’s more like a Linus,” Larry Sorbino said. Having stayed back a grade or so he was having more sex than anyone else in junior high school. I was definitely jealous of him. Everyone laughed because he was the leader of the roost. “Linus, hahaha.” And then for the next few months people would pass me in the hallway and sneer, “Hey Linus, haha” or, when they forgot who Linus was, “Hey Charlie Brown, haha!”...


Via Martin Gysler
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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | Social Media Optimization &  Search Engine Optimization | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?

 

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

 

That’s 20 hours a week for 10 years.

 

You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.


Via Martin Gysler
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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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12 Common Mistakes New Bloggers Make

12 Common Mistakes New Bloggers Make | Social Media Optimization &  Search Engine Optimization | Scoop.it

Blogging’s a great way to grow awareness of you and/or your brand and, with bloggers now getting book deals and media contracts, it can also be a lucrative one.


Unfortunately, many bloggers shoot themselves in the foot by making some basic errors that holds their blog back from its true potential.
Knowing how to avoid these mistakes can mean the difference between just another blog online, and one that stands out as the kind people take notice of...


Via Martin Gysler
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How to Use Secret Facebook Groups to Enhance Your Business

How to Use Secret Facebook Groups to Enhance Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Secret Groups: perfect for small businesses, coaches and and mastermind groups. Find out how to create your Secret Group on Facebook.

 

One of the most underutilized features of Facebook for businesses is the Secret Group.

 

A Secret Group is easy to create and manage, and it is perfect for small-group interaction.

 

Keep reading to discover powerful ways these groups could help your business.

 

Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.

 

Why Secret Groups?...


Via Martin Gysler
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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | Social Media Optimization &  Search Engine Optimization | Scoop.it

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]

 

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.


But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

 

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

 

Read more: http://bit.ly/wRpcaz


Via Martin Gysler
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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


Via Martin Gysler
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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


Via Giuseppe Mauriello, Martin Gysler
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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

 

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

 

Keep reading to discover five tips to make your company more “human.”

 

#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...


Via Martin Gysler
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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | Social Media Optimization &  Search Engine Optimization | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...


Via Martin Gysler
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