Social Media Optimization & Search Engine Optimization
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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Social Media Optimization &  Search Engine Optimization | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

 

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

 

What particularly caught my attention is:

 

***The almost universal uptake of Social Media by Universities and Charities.

 

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

 

A perhaps even more interesting divergence among the Fortune 500 where:

 

***The top 100 companies are the most active blogging companies.

 

***Only 17% of the next 400 companies blog.

 

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/tkN2XG]


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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.


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How to Prepare Your Business for Google+

How to Prepare Your Business for Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Lots of good information and observations in this article.

 

Excerpt:

 

What's Coming for Business in Google+?

 

Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.

 

What Edge Will Google+ Have Over Facebook?

 

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

 

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

 

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.

 

Here's what caught my attention:

 

**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

 

http://www.pcworld.com/businesscenter/article/240494/how_to_prepare_your_business_for_google.html


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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog

 

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

 

Here's what caught my attention:

 

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

 

****68% said they were unprepared for the explosion of Social Media

 

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

 

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

 

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

 

 

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

 

Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]


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Dea Elmi's comment, November 28, 2011 5:21 PM
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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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