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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Social Media Optimization &  Search Engine Optimization | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.

 

We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.

 

Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.

 

I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:

 

One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:

 

****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.

 

This was originally envisioned as a form of spammer identification, but

 

****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 

 

The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:

 

"a real-time events guide extracted from information coming via large numbers of tweets." 

 

This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)

 

**sees the uses expanding in the future to predict election results and compiling product reviews.

 

My takeaways are:

 

**that we all need to be very aware that what we tweet today can and may be used against us in the future

 

**search is still very much in its infancy when it comes to engine sophistication, stay tuned.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/s00504]


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How Google Plus Could Impact Online Advertising and SEO

How Google Plus Could Impact Online Advertising and SEO | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting post, makes perfect sense, great observations.

 

 Excerpt:

 

 Since the arrival of Google Plus, marketing analysts all over the Web have had a lot to say about the potential implications of the new social network.

 

 Relevant, Highly Targeted Advertising With Google Plus, Google is poised to fuse search intent (what traditional search engine advertising is based on) and user behavior (social indicators from users). But with Google Plus there is a lot of new potential for extremely specific targeting based on user-submitted data, too.

 

 As Michael McEuen noted, search engine advertising on Google is a good way to “target user search intent and content on websites, but there is a lot of grey area to know for certainty that you are truly reaching your intended audience.”

 

 One of the major advantages of advertising on Facebook, one of the most popular social networks, is the ability to zoom in on the ideal consumer by age, gender, location, or other details users provide in their profiles. While there is currently no advertising on Google Plus, many analysts are quick to point out that the abundance of user data may signal big marketing opportunities.

 

http://timothyhughes.visibli.com/share/49Ht6T


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5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles | BlueGlass

5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles | BlueGlass | Social Media Optimization &  Search Engine Optimization | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

 

And among the many, these five were selected on the basis of three very specific requirements:

 

a) the tool has to be free

b) it must be immediately useful, and

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

 

Here their names.

See if you have heard about them before diving in:

 

- Übersuggest – Alphabet Keyword Suggestion Tool 

- Soovle – Keyword Suggestions from 7 Search Engines

- Ranks.nl – Keyword Combiner

- Yahoo! Search Clues – Trend Analysis

- YouTube Keyword Tool

 

Superuseful. 9/10.

 

Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 

 

(Curated by Robin Good)


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The Zero Moment of Truth: How Search and Social Are Changing The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

These the critical priorities to attack: 

 

1. Make SEO part of your company’s DNA: It’s not enough to optimize part of your website or your products or your social media presence. You really need to have optimization as a standard stage of your everyday work. This means that it should be the responsibility of more than one person and everyone in your company should understand what it is they need to do.

 

2. Employ social media as a stimulus platform: Use social media to inexpensively help your company and brand become known. This means establishing a presence on social media platforms.

 

3. Make social media marketing part of your company’s work: Again, social media marketing cannot be the responsibility of just one person. They are never enough. It has to be the work of everybody which means that everyone needs to understand what it is they must do and why. This requires that you make social media marketing training part of your internal processes.

 

4. Create a conversation: Stop thinking about social media marketing as a new format of the traditional broadcast platform and see it for what it is, a stage whereupon you get the chance to foster lasting, relationships with your customers.

 

Read more: http://helpmyseo.com/seo-tips/571-how-search-is-changing-the-online-purchasing-process.html 

 

Find out more: http://www.zeromomentoftruth.com 

 

(curated by Robin Good)


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janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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