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12 Signs That Your Business is Successful

12 Signs That Your Business is Successful | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do small-business owners know whether they should keep the business open or close up shop?

 

Running a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop?

 

What is that moment of truth that tells the small-business owner they will be successful? Here are 12 signs that you've got something going beyond survival.

 

1. Your company earns money while you're on vacation

Going on vacation and earning money at the same time means you have built a company, not just a job...

 

Read more: http://www.openforum.com/articles/12-signs-that-your-business-is-successful


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5 Steps to Thinking Outside of the Box

5 Steps to Thinking Outside of the Box | Social Media Optimization &  Search Engine Optimization | Scoop.it
How do people think outside of the proverbial box? They know how to view things more expansively. Here's how.

 

A few years back our litigation team was faced with a seemingly insurmountable task: how to defend our client’s trademark rights against a Fortune 500 company with a massive litigation budget. They had the facts on their side. Moreover, they had money. Worst of all, they had a gaggle of lawyers that just made the case down right unpleasant. In spite of this, as luck would have it, they were missing one very crucial thing that they had never learned in law school. Something big firm life had failed to teach them. Quite simply, they were limited in their thinking to that which was rather than that which could be.

 

Looking beyond conventional defense methods, we deconstructed every element of the case until we discovered a plan to turn the tables...

 

Read more: http://bit.ly/zDkOHo


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12 Most Important Leadership Lessons I Learned By Hiking 12 Miles |

12 Most Important Leadership Lessons I Learned By Hiking 12 Miles | | Social Media Optimization &  Search Engine Optimization | Scoop.it

I love hiking and mountains, and fortunately, Oregon is one of the best places to experience both!

But sometimes, I truly wish I lived in Kansas. This sentiment was especially strong last weekend when my husband suggested we hike up Salmon Butte, which involved a 12-mile, 3,000-foot trek near Mt. Hood Oregon. I’m slow and steady on the trail, with 7-8 mile jaunts comfortably within my “do-able” zone, but this trip posed a new challenge – it was the longest and most elevation gain hike I’ve ever attempted.

 

Add on the fact that there was going to be snow involved at some point at the higher elevations, and I knew this was going to be one of those experiences that really tested who I am as a person.

 

We set out on a cold and frosty morning, spurred on by weather reports that at higher altitudes, the weather was clear and we would be guaranteed great views–provided that we made it to the top of Salmon Butte...


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7 Things I Learned from the First Blogger

7 Things I Learned from the First Blogger | Social Media Optimization &  Search Engine Optimization | Scoop.it

I was first called “Charlie Brown” in 8th grade. I refused to stand up and say the Pledge of Allegiance with the other kids. I didn’t like being forced to do anything. Afterwards some kids came up to me.

 

“Hey Charlie Brown,” one of them said, “you a commie?”

 

“No,” I said, “I just don’t like being forced to do something.”

 

“He’s more like a Linus,” Larry Sorbino said. Having stayed back a grade or so he was having more sex than anyone else in junior high school. I was definitely jealous of him. Everyone laughed because he was the leader of the roost. “Linus, hahaha.” And then for the next few months people would pass me in the hallway and sneer, “Hey Linus, haha” or, when they forgot who Linus was, “Hey Charlie Brown, haha!”...


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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | Social Media Optimization &  Search Engine Optimization | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


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20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+

20 Tips To Increase Content Visibility On The Top 4 Social Networks: Facebook, Twitter, LinkedIn, Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

Excerpt from article intro:

 

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out.

 

As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...


Via Giuseppe Mauriello, Martin Gysler
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Kate Hay's comment, November 19, 2011 11:23 AM
Another great scoop..I never knew about LinkedIn Answers - what a great business marketing tool.
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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?

 

Why Do We Guest Post?

 

There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)

 

Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...


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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


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How to Prepare Your Business for Google+

How to Prepare Your Business for Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Lots of good information and observations in this article.

 

Excerpt:

 

What's Coming for Business in Google+?

 

Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.

 

What Edge Will Google+ Have Over Facebook?

 

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

 

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

 

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.

 

Here's what caught my attention:

 

**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

 

http://www.pcworld.com/businesscenter/article/240494/how_to_prepare_your_business_for_google.html


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7 Reasons No One Reads Your Blog (Except Maybe Your Mom)

7 Reasons No One Reads Your Blog (Except Maybe Your Mom) | Social Media Optimization &  Search Engine Optimization | Scoop.it

You wake up in a cold sweat.

 

You bolt upright and gasp for air.

 

You’ve just realized that your blog has only one true fan—and it’s your mother.


Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing.

 

Your mom is great. She’s always there for you. But if she’s your only true fan, you’re in trouble.

 

Here are some reasons your mother might be your blog’s only reader...


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How Mobile & Social Media Marketing Work Together

How Mobile & Social Media Marketing Work Together | Social Media Optimization &  Search Engine Optimization | Scoop.it

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.

 

Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.

 

What caught my attention:

 

Consider mobile as the "glue" that adheres your online business world to your real-world activities.

 

Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.

 

In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.

 

http://bit.ly/ofLyUG


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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | Social Media Optimization &  Search Engine Optimization | Scoop.it

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]

 

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.


But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

 

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

 

Read more: http://bit.ly/wRpcaz


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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.

 

Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.

 

Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:

 

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:

 

**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:

 

**With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:

 

**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.

 

**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:

 

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello, janlgordon
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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | Social Media Optimization &  Search Engine Optimization | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...


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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Social Media Optimization &  Search Engine Optimization | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


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Set up your Google+ Brand Page the right way

Set up your Google+ Brand Page the right way | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).

 

I selected this piece because it's information you need to know to put your stake in the ground on Google+:

 

Excerpt:

 

In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.

 

**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.

 

Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]


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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | Social Media Optimization &  Search Engine Optimization | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?

 

The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.

 

That’s 20 hours a week for 10 years.

 

You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.


Via Martin Gysler
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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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Learn Great From 6 Leaders in Content Marketing

Learn Great From 6 Leaders in Content Marketing | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a great piece from the Curata.

 

Not only can you learn from these amazing people, you can find wonderful content there too!

 

When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.

 

Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.

 

Learn from these experts to increase the success of your online marketing techniques

 

Selected by JanLGordon covering "Content Curation, Social Media & Beyond"

 

See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/


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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Social Media Optimization &  Search Engine Optimization | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | Social Media Optimization &  Search Engine Optimization | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...


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How to Use Secret Facebook Groups to Enhance Your Business

How to Use Secret Facebook Groups to Enhance Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it
Facebook Secret Groups: perfect for small businesses, coaches and and mastermind groups. Find out how to create your Secret Group on Facebook.

 

One of the most underutilized features of Facebook for businesses is the Secret Group.

 

A Secret Group is easy to create and manage, and it is perfect for small-group interaction.

 

Keep reading to discover powerful ways these groups could help your business.

 

Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.

 

Why Secret Groups?...


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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