Social Media Optimization & Search Engine Optimization
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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
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How Mobile & Social Media Marketing Work Together

How Mobile & Social Media Marketing Work Together | Social Media Optimization &  Search Engine Optimization | Scoop.it

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.

 

Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.

 

What caught my attention:

 

Consider mobile as the "glue" that adheres your online business world to your real-world activities.

 

Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.

 

In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.

 

http://bit.ly/ofLyUG


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How to Leverage Facebook’s New Smart List and Special Friend List

How to Leverage Facebook’s New Smart List and Special Friend List | Social Media Optimization &  Search Engine Optimization | Scoop.it

I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Intro:

 

There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.

 

The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.

In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Smart List

 

For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.

 

All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.

 

So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.

 

In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.

 

http://davepeck.visibli.com/share/aaRX95


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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.

 

Intro:

 

When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...

 

Here's what caught my attention:

 

Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.

 

Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and

 

**where deep interaction, discussion and sharing between users can finally occur.

 

This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.

 

**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.

 

Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.

 

Users will have the ability to express preference and share experiences in entirely new ways.

 

**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

 

http://www.geekwire.com/2011/f8-social-media-experts


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