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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Social Media Optimization &  Search Engine Optimization | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.

 

We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.

 

Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.

 

I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:

 

One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:

 

****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.

 

This was originally envisioned as a form of spammer identification, but

 

****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 

 

The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:

 

"a real-time events guide extracted from information coming via large numbers of tweets." 

 

This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)

 

**sees the uses expanding in the future to predict election results and compiling product reviews.

 

My takeaways are:

 

**that we all need to be very aware that what we tweet today can and may be used against us in the future

 

**search is still very much in its infancy when it comes to engine sophistication, stay tuned.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/s00504]


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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog

 

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

 

Here's what caught my attention:

 

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

 

****68% said they were unprepared for the explosion of Social Media

 

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

 

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

 

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

 

 

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

 

Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]


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Riding the wave...
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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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Can Newspapers Re-Invent Themselves As Data Curated Platforms?

Can Newspapers Re-Invent Themselves As Data Curated Platforms? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Robin Good curated this piece and has some very interesting observations in addition the article.

 

 

Mathew Ingram makes a great point in this post I discovered thanks to Morten Myrstad: one way for Media groups to re-invent themselves is to think of themselves as data platforms and not newspapers any more.

 

 

Great point.

 

But I see one more: opening up to other news platforms too even if competing.

 

I appreciate this clearly faces cultural resistance but if you think of it really as a platform, you shouldn't be afraid to interface it with your competitors' just like Twitter has a LinkedIn App.

 

One missed opportunity I see that reflects this is the WSJ Facebook App: it's a great concept to let your readers remix the headlines but why not do it with non-WSJ content too? I'd love to see through a crowd sourced effort from the most WSJ active readers and curators how some WSJ-news relate to other news from say the FT or the Economist.

 

I’m going to make my music-industry analogy again (can’t escape my background…) but right now media groups think of building a record store or a radio station with their own artists. Imagine a radio that would play only Universal Music Group artists? It would suck, right? Yet, that’s what most media are today.

 

Don't you think the industry needs bold moves like this?


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etsyspot's comment, November 3, 2011 8:45 PM
good read. thnx designdrool abides.
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Learn Great From 6 Leaders in Content Marketing

Learn Great From 6 Leaders in Content Marketing | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a great piece from the Curata.

 

Not only can you learn from these amazing people, you can find wonderful content there too!

 

When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.

 

Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.

 

Learn from these experts to increase the success of your online marketing techniques

 

Selected by JanLGordon covering "Content Curation, Social Media & Beyond"

 

See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/


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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


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From Content Curation to People Curation

From Content Curation to People Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

 

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

 

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

 

Three Major Trends in Curation

 

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

 

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

 

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

 

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

 

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

 

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

 

****curation focuses on people instead of individual content.

 

**Build it, and they will come, is dead.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

 

Read more...........

http://www.aggregage.com/blog/curation/people-curation

 

 


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Pamela Vaughn posted this on hubspot.com

 

Lots of good information here:

 

Intro:

 

"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

 

Here's what you need to know:

 

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

 

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

 

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

 

**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj


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How Google Plus Could Impact Online Advertising and SEO

How Google Plus Could Impact Online Advertising and SEO | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting post, makes perfect sense, great observations.

 

 Excerpt:

 

 Since the arrival of Google Plus, marketing analysts all over the Web have had a lot to say about the potential implications of the new social network.

 

 Relevant, Highly Targeted Advertising With Google Plus, Google is poised to fuse search intent (what traditional search engine advertising is based on) and user behavior (social indicators from users). But with Google Plus there is a lot of new potential for extremely specific targeting based on user-submitted data, too.

 

 As Michael McEuen noted, search engine advertising on Google is a good way to “target user search intent and content on websites, but there is a lot of grey area to know for certainty that you are truly reaching your intended audience.”

 

 One of the major advantages of advertising on Facebook, one of the most popular social networks, is the ability to zoom in on the ideal consumer by age, gender, location, or other details users provide in their profiles. While there is currently no advertising on Google Plus, many analysts are quick to point out that the abundance of user data may signal big marketing opportunities.

 

http://timothyhughes.visibli.com/share/49Ht6T


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Google+ Growth Explodes

Google+ Growth Explodes | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.

 

Excerpt:

 

According to a survey being run on Mashable, 78% of users hate the new changes.

Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.

 

Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.

 

Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!

 

The conference and some of the changes were already publicly known and Google was well aware of the conference timing.

 

The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.


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It's official: Google+ will be connected to everything

It's official: Google+ will be connected to everything | Social Media Optimization &  Search Engine Optimization | Scoop.it

Are we surprised by this? What are the benefits and the downside for us as participants?

 

Good piece by Matthew Ingram Sr. Writer for Gigaom..........

 

Intro:

 

By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,

 

**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.

 

And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.

 

**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.

 

Here's what caught my attention:

 

"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.

 

**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well

 

**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.

 

What do you think?

 

http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/


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11 Guraranteed Ways to Make Your Content Click

11 Guraranteed Ways to Make Your Content Click | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Dawn Boshcoff, new media PR specialist, writer and trainer her company is BOSHnewmedia.com

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Great strategy for leveraging your created or curated content........

 

Intro:

 

**On average, a visitor is most likely to just scan a website and will spend less than five seconds reading any given page, once they arrive.

 

If your goal is to inform and educate your visitor about your product, service or brand, you will definitely need to keep them on the page for longer than five seconds.

 

According to a study on reading behaviour, by Dr. Jacob Nielsen, your audience will simply not read and retain your message in such a short span of time.

 

We do know, however, that when people participate on your page, you are more likely to elicit a response —

 

**hopefully, one that matches your website’s purpose and one that is favorable to your brand.

 

As a content creator, I help my clients come up with

 

**innovative ways to develop messages that involve the reader. Each message is aligned with the client’s overall marketing goal.

 

**While focusing on a desired outcome, we also come up with creative ways to deliver each message.

 

**So think about it…what action do you want your visitor to take on your web pages?

 

http://www.business2community.com/content-marketing/moving-your-messages-11-ways-to-make-your-content-click-066754

 

 


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Online Ads To Become More Integrated Into Content

Online Ads To Become More Integrated Into Content | Social Media Optimization &  Search Engine Optimization | Scoop.it

Mark Walsh from Mediapost, wrote this piece based on Fred Wilson's keynote address at OMMA Global on Monday.  Mr. Wilson is Co Founder of Union Square Ventures.

 

Intro:

 

Traditional banner ads have long been the whipping boy of the online ad world. Ubiquitous but ignored, the display ad on the right side of the page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction.

 

 Gearing advertising to specific platforms to improve performance also increases reach; users migrate away from Web portals to social-networking sites, blogs and more narrowly crafted content niches online. 

 

Takeaway:

 

It's important to embrace emerging digital formats as the Web audience continues to splinter across more specialized and socially driven forms of media. "There's no single channel any more. That's just the way the world is going ... and marketing opportunities are fragmenting equally", Wilson said.

 

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159291


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Research Shows Divergence in Social Media Uptake

Research Shows  Divergence in Social Media Uptake | Social Media Optimization &  Search Engine Optimization | Scoop.it

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

 

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

 

What particularly caught my attention is:

 

***The almost universal uptake of Social Media by Universities and Charities.

 

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

 

A perhaps even more interesting divergence among the Fortune 500 where:

 

***The top 100 companies are the most active blogging companies.

 

***Only 17% of the next 400 companies blog.

 

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/tkN2XG]


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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Social Media Optimization &  Search Engine Optimization | Scoop.it
Gapingvoid's take on inbound marketing [cartoons].

 

As explained by Pamela Vaughan for Hubspot, Gapingvoid "is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet."

 

In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...

 

That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons."

 

In this article, Pamela curates 6 gapingvoid cartoons on the subject of Inbound marketing. 

 

All very clever and very amusing at the same time.  She also gives us a quote from gapingvoid.com, just to give you a taste:

 

"Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."

 

See the full article, complete with 6 cartoons: [http://bit.ly/sXiiMN]

 

 


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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Social Media Optimization &  Search Engine Optimization | Scoop.it

Post by Jeff Bullas very interesting observations

 

"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."

 

Intro:

 

In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.

 

1. The Innovation

An idea, practice or object that is perceived as new

 

2. Communication Channels

The means by which messages get from one individual to another

 

3. Time

The relative speed with which an innovation is adopted by members of the social system

 

4. The Social System

The people that are engaged in joint problem solving to achieve a common goal

 

He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


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I Believe In Google Plus - Fast Growing Social Network in History

I Believe In Google Plus - Fast Growing Social Network in History | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is an insightful piece by Jon Evans for Techcrunch

 

Intro: He asks.....

 

"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."

 

Here's what caught my attention:

 

Can Facebook seamlessly do both, and be all things to all people?

 

Maybe, but that’s not the direction they’re going.

 

****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,

 

****while Google seems to be building G+ “the Facebook way,”

 

****around personal curation and social selection.

 

****The key difference is that, as moot aka Christopher Poole said the other day,

 

****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.

 

Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.

 

Curated by JanLGordon covering "Google+ Watch"

 

http://techcrunch.com/2011/10/22/i-believe-in-google-plus/


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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

 

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

 

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

 

Here are some highlights......

 

"The wisdom of crowds, the insanity of crowds.

 

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

 

****It’s either “crowdsourcing is the answer to everything” –

 

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

 

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

 

Disrupting Business as Usual

 

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.

 

Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises

 

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

 

****And she argues that they represent the future of our economy.

 

****In other words, the secret to thriving networks boils down to one thing: good curation.

 

http://socialmediatoday.com/kanter/380234/power-curation

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


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Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Social Media Optimization &  Search Engine Optimization | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Social Media Optimization &  Search Engine Optimization | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.

 

I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.

 

There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!

 

The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:

 

Sparksheet:

 

"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"

 

Michael:

 

"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.

 

I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."

 

Sparksheet:

 

"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"

 

 

My input:

 

I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 

 

If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 

 

I can think of no better role model for anyone wishing to achieve their own success.

 

http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/

 

 


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Content Curators Will Change The Way We Consume Information On The Web

 This is a great article on curation from Finger Tips Music. There is much confusion out there, some people say content curation is just a buzz word, it is so much more and what I've highlighted below is just the tip of the iceberg.

 

Curated by JanLGordon covering  Content Curation, Social Media & Beyond

 

Here's what caught my attention:

 

Curating is not just filtering

 

****Curators must keep selections to a rigorous minimum.

 

**One long-running model is the site Very Short List, which selects but one thing a day to inform you about.

 

****The difference between filtering and curating is, however, more than quantitative.

 

******A curator aims to present web content in a manner that removes it from the medium’s inherent endlessness as well as its relentless robotic-ness.

 

****** This can be done only with the care and attention of an individual intelligence.

 

*******A curator, alive to context and nuance, has a voice, a sensibility, a vibe; there is something inherently idiosyncratic about curating.

 

http://www.fingertipsmusic.com/?p=7732


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How Google+ will succeed and why you’ll use it whether you want to or not.

How Google+ will succeed and why you’ll use it whether you want to or not. | Social Media Optimization &  Search Engine Optimization | Scoop.it

This makes a lot of sense.....

 

Intro:

 

This is a guest post written by Tom Anderson, the founder & former President of MySpace. Follow him on Google, Twitter, and Facebook.

 

After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby.

 

Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it. This new school of G+ critic seems to only see one side of G+ — its private side — and then concludes that because “their friends” aren’t rushing to join G+, no one ever will. When forced to confront the facts (i.e. the number of G+ users), one Forbes writer even opines “Google Plus is a failure no matter what the numbers may say.”

 

These writers are really missing something crucial. Unlike, every other competitor in the social networking space, G+ has a unique advantage: google.com, youtube.com, blogger.com, and gmail.com. These four domains are some of the most trafficked in the world. Everyday, they’re accessed by roughly 80% of all Internet users. (Ok, I made that up, I’m to do the research, but you get the point.

 

Why does this matter? Because at the top of these four humongous websites there is, or will be, a little black bar and a little red notification indicator.

 

http://thenextweb.com/google/2011/08/24/how-google-will-succeed-and-why-youll-use-it-whether-you-want-to-or-not/


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How to Prepare Your Business for Google+

How to Prepare Your Business for Google+ | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Lots of good information and observations in this article.

 

Excerpt:

 

What's Coming for Business in Google+?

 

Google is preparing Google+ for businesses, as Christian Oestlien, Product Manager for Google+, explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.

 

What Edge Will Google+ Have Over Facebook?

 

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

 

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

 

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative.

 

Here's what caught my attention:

 

**There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

 

http://www.pcworld.com/businesscenter/article/240494/how_to_prepare_your_business_for_google.html


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Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting statistics from Media Bistro

 

 

Key Takeaways -

 

*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)

 

*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)

 

*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)

 

*Most users click 2 minutes after content is shared

 

*The bulk of sharing takes place via copy and paste

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Social Media Optimization &  Search Engine Optimization | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.

 

Excerpt:

 

As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.

 

I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.

 

The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.

 

What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.

 

When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!

 

http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/


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