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In Japan, NTT DoCoMo prepares a new revolutionary Broadcast Mobile TV service. An exclusive deep dive!

In Japan, NTT DoCoMo prepares a new revolutionary Broadcast Mobile TV service. An exclusive deep dive! | Social Media Optimization &  Search Engine Optimization | Scoop.it

Three weeks ago I was invited at NTT DATA Operation Center in Iidabashi where I had the honor to meet Mr. Futatsugi, the CEO of mmbi, who presented us a demonstration of their new mobile video service, to-be-launched 1st of April 2012. The service is called NOTTV and it is a perfect cocktail of live TV and on-demand media, powered-up by advertising and social networks. It will revolutionize the Mobile Media and the way it is consumed, as we know today.

 

A bit of background

 

Mobile networks are getting congested mainly because of the video traffic, in Japan as well as everywhere else in the world. The video consumption on mobile represents more than 50% of the total bandwidth used. Telcos are acquiring frequencies to cope with this trend but this is most likely not sufficient. Telcos have also started to add a broadcast layer to their existing networks, as they have realized that unicast only cannot serve this growing quest for video services – especially as the hunger for them is growing exponentially fast.

 

As a sign of times for example Verizon in the US is aggressively acquiring frequencies from cable companies. The same trend is happening in Europe where the Telcos are shopping for 4G licenses, most recently with Orange in France. Many of tier1 carriers are also testing broadcasting technologies, like IMB and E-MBMS, to enhance their networks and equip them to handle video more efficiently. In fact, E-MBMS alone could be a game-changer, representing itself as a very efficient broadcast component for LTE networks. We will most likely see some trials in the next 2 years.

 

NTT started their preparations already few years back, as a R&D project. Their goal too was to off-load video traffic from 3G and 4G, by using broadcast. Today we are at the eve of the NOT-TV launch, a matured and seasoned commercial service, including linear live TV, Push VOD and FileCasting content, in all Japan, starting in April 2012. The NOT-TV platform is a 500M$ project, run by mmbi (Multi-Media Broadcast Initiative) which is a joint venture between NTT DoCoMo (60%) and several major TV broadcasters.

 

TV versus NOT-TV

 

Don’t get me wrong: Mobile TV not a new concept in Japan. In fact, Mobile DTV is already hugely successful and is available on 75% of all handsets sold there today (Referring to the Mobile DTV standard ISDB-T One-Seg, equivalent to the DVB-T2 in Europe or ATSC-MH in the US). Not to mention NTT DoCoMo’s Pay TV service at 3G, called BeeTV. It too has almost 2 million subs paying 3$ per month for content that is only available at this platform.

 

Both represent a symptom of the core of the problem: The people want to select themselves the content to watch, when and where. Linear broadcast and 3G TV represent TV stations idea on what they assume the viewers want to watch.
And this is where NOTTV serves its curveball: The main component of the service is in fact the content offered via Push VOD and FileCasting, guaranteeing folks a chance to have their content place-shifted and time-shifted.

 

A large catalog of content is pushed - and refreshed - to the devices all day long. Most of the content will be produced exclusively for the service by major Japanese broadcasters, such as Fuji TV. As a result, the end-user will have hundreds of high-quality full-length videos, clips and trailers, games and magazines, pushed to their device, via broadcast. The content gets cached on the device on background – and once it is there, it can be consumed wherever and whenever the end-user wants to.

 

The service will be priced at 4$ per month and an additional price-per-event-fee is charged to the end-user signing for selected live sports events or concerts. Mmbi is also introducing a clever idea to the business model mix: If the end-user buys something which is above $4, they will get their monthly subscription fee waived, as it is deducted from the price of the bought goods.

 

The NOTTV service does have live TV channels too, even though one could describe the line-up being quite moderate: The service includes only three (3) live TV channels: The main TV channel has talk shows, dramas, TV shopping and live interactive games, the second one runs local and international news on 24/7-basis and third channel is dedicated to live events such as sports and concerts.

 

About the demo: Look and feel

 

The demonstration we saw was running the mmbi app on a Samsung Galaxy Android Tablet. It was recently introduced at CEATEC in Japan.

 

The UI is really vibrant, rich in images and metadata like long synopsis, several genres per programs, trailers, cover images, etc. Video too is of high quality, encoded in h264 at 30fps. Metadata also is encoded in very efficient and compressed format.
In landscape mode, the video is displayed full-screen, corner to corner. When you flip the device into a portrait mode, the video stays on the upper-third of the screen and the bottom-two-thirds are presenting additional information related to the content (e.g. cover images of the movies or description of the episode etc.).

 

The bottom part can be also used to browse the extensive content catalog, while one still keeps watching the video. For each piece of content there is also the trailer, cover image and programming info about the show, all cached for the immediate viewing. All this gives a very pleasant user experience, as there is zero waiting time that bothers the user. Also the navigation is very smooth and there is no connection loss, as all content runs fully off-line.

 

In portrait mode, the bottom part of the screen is also used to interact with the social networks: tweets, check-ins, and Facebook updates are one key stroke away, and they are contextual. The end-user is able to recommend content they enjoy - or hate – which gives a feeling of being part of the content creation, during e.g. a live event.
Overall, the user-experience is very fluid, full in pictures, highly interactive - and very, very addictive.

 

Why one of the world’s biggest carriers doing broadcast then?

 

The real revolution of the service is indeed that all the content distribution is done over a pure broadcast layer. This allows NTT DoCoMo & mmbi to deliver the content very efficiently to all subscribers for both Live TV and On-Demand content.

The service scales smoothly and will be able to support the millions of subs NTT DoCoMo wants to attract, at no additional network cost. The overall service is build on top of a 6 Mbit/s and this bandwidth is allocated for the service 24/7 -basis. 

 

As Mr Futatsugi said, “the service is called NOTTV, because the service is almost like TV but it is Not-TV! it combines the best of broadcast (efficient content delivery) and telecom (social network interaction)”.

 

By mixing social network, live TV and on-demand media, NTT DoCoMo will attract eyeballs to its offer with original content. NTT DoCoMo plans to deploy a breath-taking 50 million devices in the next 5 years.

 

Thanks to the broadcast layer, NTT DoCoMo will save in their infrastructure costs as consumption will be shifted from 3G/4G to broadcast. And as NTT DoCoMo has announced that they will move away from unlimited data plans, this will create an additional incentive for users to subscribe to the new service.

 

NTT DoCoMo expects its mobile data revenues to grow by 48% in the next 4 years. For them NOT-TV represents both a way to revolutionize NTT’s video services and the chance to focus their precious 3G/LTE bandwidth on core services like VoIP and mobile internet.


--
If you are interested in innovative Mobile TV and Video services, do not hesitate to meet us at CES. Please write to: sales@expway.com


--

You can also find several related articles in this scoop.it - do not hesitate to subscribe to this topic or to my Twitter @Claude_S


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Social Media Influencers’ 5Ws For Content Curation | Intelegia

Social Media Influencers’ 5Ws For Content Curation | Intelegia | Social Media Optimization &  Search Engine Optimization | Scoop.it

Excerpted from the article:

 

"To stand out from the masses and to reach their audience, professionals and companies must focus on relevant content to be able to engage efficiently.

 

Social media influencers have become new channels of information and new web publishers or content curators.

 

Knowing that their leadership is largely dependent on the quality and value of how they engage, they deserve special attention.

 

The content that they disseminate via the web and social media must meet specific criteria and respect the “5 W rule”: Who, What, When, Where, Why.

 

1) WHO is target for the message?

Build on the relevant and personalized message...

 

2) WHAT is the value of the message?

Give priority to rich content and quality of experience...

 

3) WHEN should the message be distributed?

Adapt the message for different contexts...

 

4)WHERE should the content be disseminated?

Vary the content sources to benefit from all formats...

 

5) WHY choose one tool over another?

Select appropriate tools according to their needs..."

 

 

read full article here: http://j.mp/GNjGAY


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The Marketer’s Guide to Blogging | Quick Sprout

The Marketer’s Guide to Blogging | Quick Sprout | Social Media Optimization &  Search Engine Optimization | Scoop.it

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.

 

***Why blogging is still important. There are 7 reasons:

- Foundation for all your social media activities;

- Build your brand as an expert;

- Build trust;

- Exercise your creativity;

- Growing stream of organic search traffic;

- Consistency is the key;

- Proven business model.

 

 

***Great blog content is made of these 3 things:

1. Cornerstone content...

2. Personal content...

3. Spicy content...

 

You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.

 

 

***6 steps to monetizing your blog:

Step 1: Build brand awareness and traffic...

Step 2: Build audience engagement...

Step 3: Monetize with online advertising...

Step 4: Monetize with applications...

Step 5: Create a book...

Step 6: Retain customers through social media...

 

 

***How to make selling WAY easier

That net does a several things:

- Answer objections...

- Tell stories...

- Solve problems...

 

***Topics are everything:
As a marketer you need to write great content around great topics. If you don’t nobody will read what you wrote...

 

 

In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".

Each element is analyzed with details.

 

Read full and long article here: http://j.mp/GFUB6w


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10 Futuristic Products in Development Now | Mashable

10 Futuristic Products in Development Now | Mashable | Social Media Optimization &  Search Engine Optimization | Scoop.it

By Christine Erickson

 

Images (in some cases videos) and brief descriptions of 10 products that may enter the marketplace soon, or not so soon. In any event, they certainly fire the imagination and are currently in active development

 

1. Hydrogen powered very low emission cars

2. Space elevator, 22 thousand miles high

3. Driverless cars

4. Robotic household assistants

5. Flying cars

6. Artificial meat

7. Moon base

8. Mind reading

9. Non-military drone planes

10. Wireless electricity

 

-JL


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Warning out vs fake LinkedIn emails leading to malware - GMA News

Warning out vs fake LinkedIn emails leading to malware - GMA News | Social Media Optimization &  Search Engine Optimization | Scoop.it
Warning out vs fake LinkedIn emails leading to malwareGMA News"Cridex is a rather nasty piece of work that does everything from target banks and social networking accounts to a little bit of CAPTCHA cracking," it said in a blog post.

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Introducing TED-Ed: Lessons Worth Sharing

TED-Ed's mission is to capture and amplify the voices of great educators around the world. We do this by pairing extraordinary educators with talented animators to produce a new library of curiosity-igniting videos. You can nominate a teacher, nominate an animator or suggest a lesson here:
http://education.ted.com

 


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Curator’s Code proposal receives pushback: “I’m not a ‘curator’ ” critic complains

Curator’s Code proposal receives pushback: “I’m not a ‘curator’ ” critic complains | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was brought to my attention by my friend and colleague, Doug Millison from Siliconvalleywatcher. If you're curating content, following it as it evolves  or a happy consumer of content that a trusted source selected and curated for you, you may have seen the original article by Maria Popova, from brainpickings. The author of this commentary is Marco Arment who disagrees with what she said and this is just a snipit of her article. He feels there is too much "aggregation, rewriting, not giving credit to the original source, curators shouldn't be credited" and he doesn't see value in curation.

 

Here is the original article he is responding to curated by Robin Good along with several comments which were just as interesting. The good curators are conscientous and hard-working.

 

 

Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curstors Code, via @RobinGood http://bit.ly/yiFOU3

 

My summary:

 

Maria is saying that when a curator spends hours looking for quality content, then adds commentary or additional context, this should be looked upon as "intellectual capital".  In response to Marco Arment, A trusted curator is not looking to highjack the original content creator's article and keep them on their own site. Just the opposite, if they're doing their job properly, they should give the hightlights so the reader can scan it quickly and either click to the original source or read it later. It's almost like creating a trailer for the author and helping the reader get the main points so they can go on with their day.

 

Obviously, it is up those of us who are working dilligently to provide their audiences with relevant information, to continue curating, crediting and linking back to the original source.

 

I think this is a process and gradually people will come to see the value of what we do - hopefully the creators of original material. We are giving them exposure to new audiences, helping to take their post to another level by adding additional information, inviting comments, etc.

 

We are all suffering from too much content and information and it's not going to get any better. Trusted soures are helping people to navigate through the noise and this is only the beginning.

 

I value your comments and opinions on this topic.

 

Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See original article by Maria Popova here: [http://bit.ly/xkoG9s]

 

Read full post responding to her piece here: [http://bit.ly/Aoey0v]


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themezoom 's comment, March 17, 2012 3:35 PM
Both people are correct. This is a VERY important grey area you have uncovered that should be turned into a "global" celebrity death match. Because both points are valid. If you would like to turn up the heat on this controversy, contact me. - R
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How to Build Content for SEO Without Bombarding Readers

How to Build Content for SEO Without Bombarding Readers | Social Media Optimization &  Search Engine Optimization | Scoop.it
A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content.

 

How Much Can You Reasonably Expect Them To Read?

 

With content domination, it’s easy to get into the habit of pouring out content in a flood. You can, however, ending up washing your readers right out of your pages, articles and blog posts. For example, sometimes Mashable puts out several articles in a day, and you think, “Wow, I wish I could do that!” Not everybody is a Mashable. In fact, most people aren’t.


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How To Be A Modern SEO Specialist

How To Be A Modern SEO Specialist | Social Media Optimization &  Search Engine Optimization | Scoop.it

Randy Fishkin: "To be an effective social media marketer, you must understand content, analytics and SEO. To be a great SEO, you need social media, content marketing, analytics and CRO skills.

The "specialist/generalist marketers" - those who excel at a particular facet but have competence in all of them - are best poised to win in the upcoming decade of marketing".

 

Read More: http://www.seomoz.org/blog/the-brand-of-seo-and-the-trend-of-inbound-marketing


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What Google Goggles Will Do For the Ad Industry | Fast Company

What Google Goggles Will Do For the Ad Industry | Fast Company | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google Goggles pushes the advertising envelope still further (http://t.co/1ByetQxm... http://t.co/IOE6Y9Ci...)...
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Heading to SXSW? 5 Trends to Watch | Adweek

Heading to SXSW? 5 Trends to Watch | Adweek | Social Media Optimization &  Search Engine Optimization | Scoop.it
The conference is nothing if not comprehensive, but every year a few trends seem to generate the most chatter. To get a sense of what to expect, Adweek talked to a few techies making the annual pilgrimage to SXSW. Whether you're Austin-bound or just wishing you were, here's a look at what they say could be ahead.

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YouTube up+ - Android Apps on Google Play

YouTube up+ - Android Apps on Google Play | Social Media Optimization &  Search Engine Optimization | Scoop.it
Record, upload & share your videos easier than ever before. Record, upload videos to YouTube and share with friends – all from within the same app!

YouTube up+ allows...

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Kirsten Massebeau's comment, March 10, 2012 10:19 PM
Sounds awesome!
Rescooped by Anise Smith from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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What That Puppy Photo on Pinterest Says About the Future of the Internet

What That Puppy Photo on Pinterest Says About the Future of the Internet | Social Media Optimization &  Search Engine Optimization | Scoop.it
The social web is more image-driven than ever. What does that mean for the people who use it?

 

The rise of the image. The web, being huge, will easily accommodate content that expresses itself textually and visually (and whatever else comes along) as it, inevitably, keeps expanding.

 

While we're seeing, in the content world, the rise of image-heavy features like Buzzfeed scrollfests and HuffPostian slideshows and The Atlantic's own, awesome In Focus, we're seeing at the same time the rise of text-heavy content from Longform.org, and Longreads, and, for that matter, long-form narrative sub-designations on Technology channels of magazine websites.

 

We're seeing Atavist-style works that take the most textual technology there is -- the book -- and reimagine it as a dynamic artifact of multimedia. Words and images will always coexist, and to great effect; it takes a village to make a LOLcat.

 

Selected by Jan Gordon covering "Pinterest Watch"


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Microdata Can Improve SEO

Microdata Can Improve SEO | Social Media Optimization &  Search Engine Optimization | Scoop.it
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to...

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Klout Doesn't Really Measure Influence [STUDY]

Klout Doesn't Really Measure Influence [STUDY] | Social Media Optimization &  Search Engine Optimization | Scoop.it
A study about digital influence says Klout and other social media measurement tools don't define how users influence their networks.

 

Solis came up with his own definition of digital influence: “the ability to cause effect, change behavior, and drive measurable outcomes online.” Solis conducted qualitative research by interviewing vendors, conducting software demos, and reviewing brands with piloted digital influence programs.


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Should You Move to WordPress Now? | Blogs

Should You Move to WordPress Now? | Blogs | Social Media Optimization &  Search Engine Optimization | Scoop.it

Have you been trying to decide if you should make the switch to WordPress? The Infographic below is a flow chart that could help you make that decision. (Should You Move to WordPress Now?


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Socially Savvy VA's curator insight, December 27, 2012 12:03 PM

This is a great infographic!

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25 Awesome Library Apps For Your iPad

25 Awesome Library Apps For Your iPad | Social Media Optimization &  Search Engine Optimization | Scoop.it
Libraries may be a symbol of long gone times for the rest of us, but they are a huge part of a student's life.

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Online converter - convert video, images, audio and documents for free

Online converter - convert video, images, audio and documents for free | Social Media Optimization &  Search Engine Optimization | Scoop.it
Convert files like images, video, documents, audio and more to other formats with this free and fast online converter.

 

This free online file converter lets you convert media easy and fast from one format to another. We support a lot of different source formats, just try. If you can't find the conversion you need, please let us know and write us an e-mail. We probably can help you...


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Namita Patel's comment, March 18, 2012 11:27 AM
What a great resource! Thanks Martin.
Martin Gysler's comment, March 18, 2012 1:09 PM
It's my pleasure Namita
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IDC Predicts China Will Become the Biggest Smartphone Market in 2012

IDC Predicts China Will Become the Biggest Smartphone Market in 2012 | Social Media Optimization &  Search Engine Optimization | Scoop.it
By the end of 2012, the International Data Corporation (IDC) predicts China will become the leading market for smartphone shipments, surpassing the current leader, the United States.
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18 Amazing Examples of G+ Hangouts in Education

18 Amazing Examples of G+ Hangouts in Education | Social Media Optimization &  Search Engine Optimization | Scoop.it
Google+ Hangouts is making a splash in education, where teachers and others are transforming the learning experience.

 

While web conferencing is nothing new, Google+ Hangouts is taking it to another level and making it simple for people to connect, learn, share ideas, and collaborate through online resources many already use.

 

One of the most exciting places where Hangouts is making a splash is in education, where teachers, experts, students, and creative minds are using the application to transform the learning experience of people around the globe.

 

Read on - http://bit.ly/y3mra3 - to learn about some of the most innovative and interesting ways G+ Hangouts is already being used in education, creating a rich foundation for even more exciting applications in the future.

 

By OnlineUniversities - http://bit.ly/A9gRVP ;


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Social Media Monitoring – Analyze how brand’s value is changing | SmartData Collective

Social Media Monitoring – Analyze how brand’s value is changing | SmartData Collective | Social Media Optimization &  Search Engine Optimization | Scoop.it

The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed the way we share information, evaluate products and spread our message still remains to be seen.

 

But what is apparent is that people have access to tools that can potentially give them a larger platform with more leverage than ever before.

 

The intent of monitoring is to tie social business intelligence to key business metrics. And what’s most powerful about this data is that it reflects the unbiased, unsolicited opinion of consumers.

 

Find Out More: http://smartdatacollective.com/jennifer-roberts/48238/social-media-monitoring-analyzing-unexpected-results-social-conversations


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Inbound Marketing & SEO – Seize Opportunity or Resist Change

Inbound Marketing & SEO – Seize Opportunity or Resist Change | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.

 

"To put is simply and go back to basics - left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking."

 

My favorite quote from this excellent article: "Lee Odden from Top Rank quoted 'It’s not SEO anymore, It’s Marketing. Deal with it.'"

 

How is your company dealing with it? Please comment below.


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Pinpuff - Calculate Pinfluence Score and Pin Worth

Pinpuff - Calculate Pinfluence Score and Pin Worth | Social Media Optimization &  Search Engine Optimization | Scoop.it
What is your influence and popularity on Pinterest? What is your each pin worth? Calculate it now with Pinpuff.

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Rescooped by Anise Smith from MeeMetICT | Media, Technologie, Apps en Tools in het Onderwijs
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Site2Pic.com - Take Screenshots of Web Sites and Share Them Easily

Site2Pic.com - Take Screenshots of Web Sites and Share Them Easily | Social Media Optimization &  Search Engine Optimization | Scoop.it

Even snel een mooie afbeelding opslaan van een website pagina.
Simpeler dan dit kan niet.


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Google+ circles now accessible via Google Voice

Google+ circles now accessible via Google Voice | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Google services are known for working great together. In an attempt to further improve the Google experience, the Search Giant has integrated Google+ circles."

 

One for the "Who Asked for It?" file. I'm a Google Voice user and never once have I thought, "Gee, I wish I could access my Google+ circles from Google Voice." What's wrong with me?


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Meet me on my others social networks !

Meet me on my others social networks ! | Social Media Optimization &  Search Engine Optimization | Scoop.it

Les réseaux sociaux où me rejoindre.


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