MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place.
We recently talked with Shirley and Jessica Robertson, editor of MTV Hive, about the indie music scene, the role of curation in music discovery, and how the Internet continues to impact the music industry.
Here's what caught my attention:
YP: What is the importance of curation today?
JR: It’s incredibly important. This (music journalism) space is crowded and noisy, and curation and editorial voice is what sets you apart from everybody else. MTV was one of the original tastemakers in the music space, and we want to maintain that role today. We’re not restricted by genre like other sites. We hope to earn our audience’s trust and respect with our curation.
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