Are we surprised by this? What are the benefits and the downside for us as participants?
Good piece by Matthew Ingram Sr. Writer for Gigaom..........
By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,
**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.
And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.
**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.
Here's what caught my attention:
"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.
**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well
**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.
What do you think?