Social Media Optimization &  Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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Rescooped by Anise Smith from Marketing Strategy and Business onto Social Media Optimization & Search Engine Optimization
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The Marketer’s Guide to Blogging | Quick Sprout

The Marketer’s Guide to Blogging | Quick Sprout | Social Media Optimization &  Search Engine Optimization | Scoop.it

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.

 

***Why blogging is still important. There are 7 reasons:

- Foundation for all your social media activities;

- Build your brand as an expert;

- Build trust;

- Exercise your creativity;

- Growing stream of organic search traffic;

- Consistency is the key;

- Proven business model.

 

 

***Great blog content is made of these 3 things:

1. Cornerstone content...

2. Personal content...

3. Spicy content...

 

You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.

 

 

***6 steps to monetizing your blog:

Step 1: Build brand awareness and traffic...

Step 2: Build audience engagement...

Step 3: Monetize with online advertising...

Step 4: Monetize with applications...

Step 5: Create a book...

Step 6: Retain customers through social media...

 

 

***How to make selling WAY easier

That net does a several things:

- Answer objections...

- Tell stories...

- Solve problems...

 

***Topics are everything:
As a marketer you need to write great content around great topics. If you don’t nobody will read what you wrote...

 

 

In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".

Each element is analyzed with details.

 

Read full and long article here: http://j.mp/GFUB6w


Via Giuseppe Mauriello
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Rescooped by Anise Smith from Curation, Social Business and Beyond
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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Social Media Optimization &  Search Engine Optimization | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


Via janlgordon
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