Social Media Optimization &  Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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The Marketer’s Guide to Blogging | Quick Sprout

The Marketer’s Guide to Blogging | Quick Sprout | Social Media Optimization &  Search Engine Optimization | Scoop.it

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.

 

***Why blogging is still important. There are 7 reasons:

- Foundation for all your social media activities;

- Build your brand as an expert;

- Build trust;

- Exercise your creativity;

- Growing stream of organic search traffic;

- Consistency is the key;

- Proven business model.

 

 

***Great blog content is made of these 3 things:

1. Cornerstone content...

2. Personal content...

3. Spicy content...

 

You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.

 

 

***6 steps to monetizing your blog:

Step 1: Build brand awareness and traffic...

Step 2: Build audience engagement...

Step 3: Monetize with online advertising...

Step 4: Monetize with applications...

Step 5: Create a book...

Step 6: Retain customers through social media...

 

 

***How to make selling WAY easier

That net does a several things:

- Answer objections...

- Tell stories...

- Solve problems...

 

***Topics are everything:
As a marketer you need to write great content around great topics. If you don’t nobody will read what you wrote...

 

 

In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".

Each element is analyzed with details.

 

Read full and long article here: http://j.mp/GFUB6w


Via Giuseppe Mauriello
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


Via janlgordon
Martin (Marty) Smith's comment, February 5, 2012 8:49 AM
Excellent and timely. Thanks.
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Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


Via janlgordon
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


Via janlgordon
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