Social Media Optimization &  Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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Rescooped by Anise Smith from Marketing Strategy and Business onto Social Media Optimization & Search Engine Optimization
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The Marketer’s Guide to Blogging | Quick Sprout

The Marketer’s Guide to Blogging | Quick Sprout | Social Media Optimization &  Search Engine Optimization | Scoop.it

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.

 

***Why blogging is still important. There are 7 reasons:

- Foundation for all your social media activities;

- Build your brand as an expert;

- Build trust;

- Exercise your creativity;

- Growing stream of organic search traffic;

- Consistency is the key;

- Proven business model.

 

 

***Great blog content is made of these 3 things:

1. Cornerstone content...

2. Personal content...

3. Spicy content...

 

You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.

 

 

***6 steps to monetizing your blog:

Step 1: Build brand awareness and traffic...

Step 2: Build audience engagement...

Step 3: Monetize with online advertising...

Step 4: Monetize with applications...

Step 5: Create a book...

Step 6: Retain customers through social media...

 

 

***How to make selling WAY easier

That net does a several things:

- Answer objections...

- Tell stories...

- Solve problems...

 

***Topics are everything:
As a marketer you need to write great content around great topics. If you don’t nobody will read what you wrote...

 

 

In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".

Each element is analyzed with details.

 

Read full and long article here: http://j.mp/GFUB6w


Via Giuseppe Mauriello
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Set up your Google+ Brand Page the right way

Set up your Google+ Brand Page the right way | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).

 

I selected this piece because it's information you need to know to put your stake in the ground on Google+:

 

Excerpt:

 

In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.

 

**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.

 

Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]


Via janlgordon
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