Social Media Optimization &  Search Engine Optimization
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Social Media Optimization & Search Engine Optimization
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The Marketer’s Guide to Blogging | Quick Sprout

The Marketer’s Guide to Blogging | Quick Sprout | Social Media Optimization &  Search Engine Optimization | Scoop.it

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.

 

***Why blogging is still important. There are 7 reasons:

- Foundation for all your social media activities;

- Build your brand as an expert;

- Build trust;

- Exercise your creativity;

- Growing stream of organic search traffic;

- Consistency is the key;

- Proven business model.

 

 

***Great blog content is made of these 3 things:

1. Cornerstone content...

2. Personal content...

3. Spicy content...

 

You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.

 

 

***6 steps to monetizing your blog:

Step 1: Build brand awareness and traffic...

Step 2: Build audience engagement...

Step 3: Monetize with online advertising...

Step 4: Monetize with applications...

Step 5: Create a book...

Step 6: Retain customers through social media...

 

 

***How to make selling WAY easier

That net does a several things:

- Answer objections...

- Tell stories...

- Solve problems...

 

***Topics are everything:
As a marketer you need to write great content around great topics. If you don’t nobody will read what you wrote...

 

 

In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".

Each element is analyzed with details.

 

Read full and long article here: http://j.mp/GFUB6w


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Computing spreads far beyond "computers"

Computing spreads far beyond "computers" | Social Media Optimization &  Search Engine Optimization | Scoop.it

"For years, we've heard about how the physical world will become an "Internet of things" and people can, Tron Legacy-like, touch the walls of buildings like they're operating a tablet computer. For the most part, the vision of ubiquitous computing is still just vision. But computing is steadily expanding beyond its traditional confines.


First take a look at your driveway. Cars are becoming Internet-connected, letting people stream music or schedule when their electric batteries are recharged. It's happening in the home, too.


The Nest thermostat isn't the first to be WiFi-enabled, but if it proves popular, it will get more people used to operating their homes from a smart phone or tablet the way they'd check their Facebook status.


Increasingly, the Internet is reaching beyond PCs and phones to sensors. The JawBone wrist sensor, which plugs into smart phones to help people track their sleep or exercise, is just one type of sensor that connects to more powerful computers in the cloud. Imagine sensors on bridges sending off alerts when they detect a structural flaw or smart meters providing a real-time read on energy or water consumption for a more efficient grid."

 

via CNET


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