"Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.
"To put is simply and go back to basics - left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking."
My favorite quote from this excellent article: "Lee Odden from Top Rank quoted 'It’s not SEO anymore, It’s Marketing. Deal with it.'"
How is your company dealing with it? Please comment below.
Via maxOz, John van den Brink, Mike Ellsworth