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Excerpted from the article:
"To stand out from the masses and to reach their audience, professionals and companies must focus on relevant content to be able to engage efficiently.
Social media influencers have become new channels of information and new web publishers or content curators.
Knowing that their leadership is largely dependent on the quality and value of how they engage, they deserve special attention.
The content that they disseminate via the web and social media must meet specific criteria and respect the “5 W rule”: Who, What, When, Where, Why.
1) WHO is target for the message?
Build on the relevant and personalized message...
2) WHAT is the value of the message?
Give priority to rich content and quality of experience...
3) WHEN should the message be distributed?
Adapt the message for different contexts...
4)WHERE should the content be disseminated?
Vary the content sources to benefit from all formats...
5) WHY choose one tool over another?
Select appropriate tools according to their needs..."
read full article here: http://j.mp/GNjGAY
Via Giuseppe Mauriello
As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? Let’s get started.
***Why blogging is still important. There are 7 reasons:
- Foundation for all your social media activities;
- Build your brand as an expert;
- Build trust;
- Exercise your creativity;
- Growing stream of organic search traffic;
- Consistency is the key;
- Proven business model.
***Great blog content is made of these 3 things:
1. Cornerstone content...
2. Personal content...
3. Spicy content...
You have to provide high-quality content that makes your readers anticipate every single post you write. Then and only then will you be able to sell.
***6 steps to monetizing your blog:
Step 1: Build brand awareness and traffic...
Step 2: Build audience engagement...
Step 3: Monetize with online advertising...
Step 4: Monetize with applications...
Step 5: Create a book...
Step 6: Retain customers through social media...
***How to make selling WAY easier
That net does a several things:
- Answer objections...
- Tell stories...
- Solve problems...
***Topics are everything:
In the article by Neil Patel, there are many other great points from "How to write a popular blog post" to "How to write a SEO-friendly blog post", to "Guest blogging: A guide to your first guest blog post" and "How to optimize your blog for social media".
Each element is analyzed with details.
Read full and long article here: http://j.mp/GFUB6w
Via Giuseppe Mauriello
By Christine Erickson
Images (in some cases videos) and brief descriptions of 10 products that may enter the marketplace soon, or not so soon. In any event, they certainly fire the imagination and are currently in active development
1. Hydrogen powered very low emission cars
2. Space elevator, 22 thousand miles high
3. Driverless cars
4. Robotic household assistants
5. Flying cars
6. Artificial meat
7. Moon base
8. Mind reading
9. Non-military drone planes
10. Wireless electricity
Via Jim Lerman, michel verstrepen
Warning out vs fake LinkedIn emails leading to malwareGMA News"Cridex is a rather nasty piece of work that does everything from target banks and social networking accounts to a little bit of CAPTCHA cracking," it said in a blog post.
TED-Ed's mission is to capture and amplify the voices of great educators around the world. We do this by pairing extraordinary educators with talented animators to produce a new library of curiosity-igniting videos. You can nominate a teacher, nominate an animator or suggest a lesson here:
Via Anne Whaits, k3hamilton
This piece was brought to my attention by my friend and colleague, Doug Millison from Siliconvalleywatcher. If you're curating content, following it as it evolves or a happy consumer of content that a trusted source selected and curated for you, you may have seen the original article by Maria Popova, from brainpickings. The author of this commentary is Marco Arment who disagrees with what she said and this is just a snipit of her article. He feels there is too much "aggregation, rewriting, not giving credit to the original source, curators shouldn't be credited" and he doesn't see value in curation.
Here is the original article he is responding to curated by Robin Good along with several comments which were just as interesting. The good curators are conscientous and hard-working.
Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curstors Code, via @RobinGood http://bit.ly/yiFOU3
Maria is saying that when a curator spends hours looking for quality content, then adds commentary or additional context, this should be looked upon as "intellectual capital". In response to Marco Arment, A trusted curator is not looking to highjack the original content creator's article and keep them on their own site. Just the opposite, if they're doing their job properly, they should give the hightlights so the reader can scan it quickly and either click to the original source or read it later. It's almost like creating a trailer for the author and helping the reader get the main points so they can go on with their day.
Obviously, it is up those of us who are working dilligently to provide their audiences with relevant information, to continue curating, crediting and linking back to the original source.
I think this is a process and gradually people will come to see the value of what we do - hopefully the creators of original material. We are giving them exposure to new audiences, helping to take their post to another level by adding additional information, inviting comments, etc.
We are all suffering from too much content and information and it's not going to get any better. Trusted soures are helping people to navigate through the noise and this is only the beginning.
I value your comments and opinions on this topic.
Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond"
See original article by Maria Popova here: [http://bit.ly/xkoG9s]
Read full post responding to her piece here: [http://bit.ly/Aoey0v]
Via janlgordon, themezoom
A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content.
How Much Can You Reasonably Expect Them To Read?
With content domination, it’s easy to get into the habit of pouring out content in a flood. You can, however, ending up washing your readers right out of your pages, articles and blog posts. For example, sometimes Mashable puts out several articles in a day, and you think, “Wow, I wish I could do that!” Not everybody is a Mashable. In fact, most people aren’t.
Randy Fishkin: "To be an effective social media marketer, you must understand content, analytics and SEO. To be a great SEO, you need social media, content marketing, analytics and CRO skills.
The "specialist/generalist marketers" - those who excel at a particular facet but have competence in all of them - are best poised to win in the upcoming decade of marketing".
Via Antonino Militello
The conference is nothing if not comprehensive, but every year a few trends seem to generate the most chatter. To get a sense of what to expect, Adweek talked to a few techies making the annual pilgrimage to SXSW. Whether you're Austin-bound or just wishing you were, here's a look at what they say could be ahead.
Via Alex Butler
The social web is more image-driven than ever. What does that mean for the people who use it?
The rise of the image. The web, being huge, will easily accommodate content that expresses itself textually and visually (and whatever else comes along) as it, inevitably, keeps expanding.
While we're seeing, in the content world, the rise of image-heavy features like Buzzfeed scrollfests and HuffPostian slideshows and The Atlantic's own, awesome In Focus, we're seeing at the same time the rise of text-heavy content from Longform.org, and Longreads, and, for that matter, long-form narrative sub-designations on Technology channels of magazine websites.
We're seeing Atavist-style works that take the most textual technology there is -- the book -- and reimagine it as a dynamic artifact of multimedia. Words and images will always coexist, and to great effect; it takes a village to make a LOLcat.
Selected by Jan Gordon covering "Pinterest Watch"
A study about digital influence says Klout and other social media measurement tools don't define how users influence their networks.
Solis came up with his own definition of digital influence: “the ability to cause effect, change behavior, and drive measurable outcomes online.” Solis conducted qualitative research by interviewing vendors, conducting software demos, and reviewing brands with piloted digital influence programs.
Convert files like images, video, documents, audio and more to other formats with this free and fast online converter.
This free online file converter lets you convert media easy and fast from one format to another. We support a lot of different source formats, just try. If you can't find the conversion you need, please let us know and write us an e-mail. We probably can help you...
Via Martin Gysler
Google+ Hangouts is making a splash in education, where teachers and others are transforming the learning experience.
While web conferencing is nothing new, Google+ Hangouts is taking it to another level and making it simple for people to connect, learn, share ideas, and collaborate through online resources many already use.
One of the most exciting places where Hangouts is making a splash is in education, where teachers, experts, students, and creative minds are using the application to transform the learning experience of people around the globe.
Read on - http://bit.ly/y3mra3 - to learn about some of the most innovative and interesting ways G+ Hangouts is already being used in education, creating a rich foundation for even more exciting applications in the future.
By OnlineUniversities - http://bit.ly/A9gRVP ;
Via Steven Healey
The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed the way we share information, evaluate products and spread our message still remains to be seen.
But what is apparent is that people have access to tools that can potentially give them a larger platform with more leverage than ever before.
The intent of monitoring is to tie social business intelligence to key business metrics. And what’s most powerful about this data is that it reflects the unbiased, unsolicited opinion of consumers.
Via Antonino Militello
"Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.
"To put is simply and go back to basics - left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking."
My favorite quote from this excellent article: "Lee Odden from Top Rank quoted 'It’s not SEO anymore, It’s Marketing. Deal with it.'"
How is your company dealing with it? Please comment below.
Via maxOz, John van den Brink, Mike Ellsworth
"Google services are known for working great together. In an attempt to further improve the Google experience, the Search Giant has integrated Google+ circles."
One for the "Who Asked for It?" file. I'm a Google Voice user and never once have I thought, "Gee, I wish I could access my Google+ circles from Google Voice." What's wrong with me?
Via Andy Bull, Heiko Idensen, Mike Ellsworth