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Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).
With these points in mind, simply follow these guidelines to grow bionic listening ears.
# 1: Decide What You Want to Monitor...
# 2: Find the Best Real-Time Monitoring Tools...
# 3: Track With URL Shorteners...
# 4: Follow Hashtags...
# 5: Monitor Trends When It’s Appropriate...
# 6: Use Twitter Lists to Monitor People on Twitter...
# 7: Set Up a Listening Plan...
# 8: Build Relationships...
Via Giuseppe Mauriello, Martin Gysler
Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.
We all agree that freedom of speech is good, and it's great that everyone can now become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.
Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.
I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:
One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:
****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.
This was originally envisioned as a form of spammer identification, but
****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources.
The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:
"a real-time events guide extracted from information coming via large numbers of tweets."
This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)
**sees the uses expanding in the future to predict election results and compiling product reviews.
My takeaways are:
**that we all need to be very aware that what we tweet today can and may be used against us in the future
**search is still very much in its infancy when it comes to engine sophistication, stay tuned.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/s00504]
Robin Good curated this piece and has some very interesting observations in addition the article.
Mathew Ingram makes a great point in this post I discovered thanks to Morten Myrstad: one way for Media groups to re-invent themselves is to think of themselves as data platforms and not newspapers any more.
But I see one more: opening up to other news platforms too even if competing.
I appreciate this clearly faces cultural resistance but if you think of it really as a platform, you shouldn't be afraid to interface it with your competitors' just like Twitter has a LinkedIn App.
One missed opportunity I see that reflects this is the WSJ Facebook App: it's a great concept to let your readers remix the headlines but why not do it with non-WSJ content too? I'd love to see through a crowd sourced effort from the most WSJ active readers and curators how some WSJ-news relate to other news from say the FT or the Economist.
I’m going to make my music-industry analogy again (can’t escape my background…) but right now media groups think of building a record store or a radio station with their own artists. Imagine a radio that would play only Universal Music Group artists? It would suck, right? Yet, that’s what most media are today.
Don't you think the industry needs bold moves like this?
Via The New Company, Guillaume Decugis, Robin Good, janlgordon
Interesting statistics from Media Bistro
Key Takeaways -
*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)
*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)
*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)
*Most users click 2 minutes after content is shared
*The bulk of sharing takes place via copy and paste
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.
As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.
I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.
The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.
What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.
When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!
This blog post was written by Robert Dempsey at Dempsey Marketing Blog
Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.
There are really good tips and resources about content curation
Here is my commentary:
****Whether you curate or create content remember, this is what it's all about:-)
** it starts conversations
**Can lead business & referrals
**expands your knowledge
Along the same line, here's what particularly caught my attention:
Never forget the social part of social media
**Always reply back to people that initiate contact
**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either
**Thank people for sharing your content and mentioning you
Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article [http://bit.ly/uQsVoI]
What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?
**71% of you are watching videos on Vimeo or YouTube
three years on what adults are doing on the Internet.
I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.
So what’s the #1 thing people are doing online?
Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"
Check it out here: [http://tnw.co/v5Ixp1]
This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.
I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:
"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."
Here are some highlights......
"The wisdom of crowds, the insanity of crowds.
Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.
****It’s either “crowdsourcing is the answer to everything” –
****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”
If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."
Disrupting Business as Usual
This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.
Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises
****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).
****And she argues that they represent the future of our economy.
****In other words, the secret to thriving networks boils down to one thing: good curation.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Curated story by janlgordon.
Tony reminds us that content curators play a role in information overload - they take time to sort, select, comment on good content that helps keeps you current on your topic of interest.
"With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff."
Here's what caught my attention:
**In this world of information overload, there’s now a new layer in the media ecosystem: the curator. If it wasn’t for that person who retweeted the story in the first place, you probably wouldn’t have seen it.
**So naming the retweeters in daily promos is the right course of action. Twitter is like a fire hose and Paper.li is selecting random tweets that would have otherwise been missed.
**Yes, they’re randomly chosen but I find a lot of value in them because they praise others for their contributions.
**It reminds me that they’re part of my network and I can appreciate their contributions that much more. I know when I’m named in someone’s newspaper it motivates me to continue sharing that type of content.
Via janlgordon, Robin Good