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Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
Curated by Anise Smith
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Rescooped by Anise Smith from Content Curation World!

How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization |

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: []

Via janlgordon, Robin Good
janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
Rescooped by Anise Smith from Curation, Social Business and Beyond!

Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Social Media Optimization &  Search Engine Optimization |

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.




When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...


Here's what caught my attention:


Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.


Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and


**where deep interaction, discussion and sharing between users can finally occur.


This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.


**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.


Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.


Users will have the ability to express preference and share experiences in entirely new ways.


**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.

Via janlgordon
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