Social Media Opti...
Follow
Find tag "socialmedia"
7.7K views | +0 today
Social Media Optimization &  Search Engine Optimization
Social Media Optimization & Search Engine Optimization
Curated by Anise Smith
Your new post is loading...
Your new post is loading...
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.

 

Intro:

 

B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:

 

**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.

 

 

****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!

 

Here is one myth and the real truth that caught my attention:

 

B2B Content Curation Myth 2: Content Curation Is Unethical

 

****There is a huge difference between curating content and "pirating" content!

 

****Here are some ethical guidelines to help you out:

 

**Give tribute to the original content owners by mentioning their names linking to their content sources

 

**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners

 

****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 

 

****Intelligently building on curated content makes your final output authentically yours. I love that thought!

 

Key Takeaways:

 

****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.

 

****If done right, content curation can create massive branding and SEO rewards for your business.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Blogging Works
Scoop.it!

18 Ways to Promote Your Blog Offline

18 Ways to Promote Your Blog Offline | Social Media Optimization &  Search Engine Optimization | Scoop.it
You don't need to be online to promote your blog. Here are 18 real-world ideas to help you with blog promotion offline, too.

Via Guglielmo Cornelli, Nicolas Liu
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Ross Dawson: "2012 Will Be a Year for Social & Technological Transformation"

Ross Dawson:  "2012 Will Be a Year for Social & Technological Transformation" | Social Media Optimization &  Search Engine Optimization | Scoop.it

Futurist Ross Dawson talks about the changes set to take place in 2012 and how to best prepare for social and technological transformations.

 

Selected by Jan Gordon covering "Exploring Change Throught Ongoing Conversations"

 

See interview here: [http://yhoo.it/upUYw5]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Social Media Classroom
Scoop.it!

Twitter Experiment- "The Social Media Classroom"

Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and involve more people in class discussions both in and out of the ...

 

Cell phones and social media are sometimes viewed as the anti-thesis of paying attention and staying engaged in class.  I'm doing this for the first time this semester, what I am calling "the Social Media Classroom" and so far, it's been fruitful.  


Via Seth Dixon
more...
Grammie's comment, September 16, 2011 11:19 PM
the classes are ready for this.
Seth Dixon's comment, September 17, 2011 4:06 PM
I think that classes are ready for this...but not all professors are. It is a paradigm shift, but a worthwhile endeavor to at least give it an honest effort.
Ryan McDonough's curator insight, July 21, 5:35 PM

This video was all about getting students to voice their opinions and communicate in the classroom. Sometimes, raising your hand to ask questions and particpate can be hard for some personalities. Using Twitter for the classroom discussion gets everyone's input. Shy students really benefit from using this platform for classroom discussions. Texting can continue throughout the semester-- even when school isn't in session using social media to drive the conversation.

Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Scoop.it packs its blog-style Web curation tools into a new iPhone app

Scoop.it packs its blog-style Web curation tools into a new iPhone app | Social Media Optimization &  Search Engine Optimization | Scoop.it

Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (see our initial coverage here, and more here), has launched an iPhone app that allows you to manage your topics on the go.

 

While many mobile apps for curation services are simply designed to view content, Scoop.it is designed for sourcing and sharing too.

 

For each of the topics you manage, Scoop.it will suggest recent articles from around the Web which you may wish to share. Each suggestion can be shared to your page or removed with a couple of taps.

 

If you want to share something manually, meanwhile, you have two options; you can either enter the URL, title, and a note to go with it, or there’s a bookmarklet you can install to share easily from the iPhone’s own browser. Unfortunately, as with other iPhone bookmarklets, it’s a little fiddly to set up.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://tnw.co/rSBqd1]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Social Media Optimization &  Search Engine Optimization | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized. 

 

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

 

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

 

This is what captured my attention:

 

A well curated hub will include

 

***trackback links from cited sites, which improve search rankings for the curator, and

 

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

 

The Value Proposition in a site must

 

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

 

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

 

The crux of the article is summed up as

 

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

 

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

 

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

 

****This you cannot do on a third-party site owned by someone else.

 

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

 

****It is always better for the owner of the network than it is the publisher. Always!

 

****So neverput your business in the hands of anyone else.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vT1ITT]


Via janlgordon
more...
janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
Rescooped by Anise Smith from Curation & The Future of Publishing
Scoop.it!

10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Social Media Optimization &  Search Engine Optimization | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."

 

 


Via janlgordon, axelletess
more...
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


Via janlgordon
more...
Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
Rescooped by Anise Smith from Entrepreneurs and beyond
Scoop.it!

Entrepreneurship is Our Revolution

Entrepreneurship is Our Revolution | Social Media Optimization &  Search Engine Optimization | Scoop.it

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.

 

I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.

 

Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.

 

Intro:

 

"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."

 

"When it's darkest men see the stars.”

-Ralph Waldo Emerson

 

My prediction:

 

"this decade may well be our country’s finest hour

 

the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.

 

**This entrepreneurial revolution will permanently reshape business as we know it

 

**More importantly, change the quality of life for all who come after us."

 

**It’s possible we’ll look back to this decade as the beginning of our own revolution.

 

**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.

 

****Our children will look back on and marvel that when it was the darkest, we saw the stars.

 

Curated by Jan Gordon covering "Entrepreneurs and Beyond"

 

Read full article here: [http://www.cnbc.com/id/45307694]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Social Media Optimization &  Search Engine Optimization | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:

 

Never forget the social part of social media

 

**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from GOOGLE+ Watch
Scoop.it!

Set up your Google+ Brand Page the right way

Set up your Google+ Brand Page the right way | Social Media Optimization &  Search Engine Optimization | Scoop.it

 

Chris Abraham wrote a piece last week, Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what he wrote in the previous post(because all of the advice still applies).

 

I selected this piece because it's information you need to know to put your stake in the ground on Google+:

 

Excerpt:

 

In this post, we'll work on setting up your brand page right away in the right way. If you follow these steps, you'll be as well-placed as possible.

 

**First, did you notice that there's a new button on your Google+ profile? Go ahead and click "Create a Google+ page" and we'll get started.

 

Your first option is to create a page. Be careful here, because it isn't simple to change the sort of page you have.

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://www.socialmedia.biz/2011/11/16/set-up-your-google-brand-page-right/]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social Media Optimization &  Search Engine Optimization | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


Via Robin Good, janlgordon
more...
janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

What is Content Curation?

What is Content Curation? | Social Media Optimization &  Search Engine Optimization | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.

 

Some points that caught my attention:

 

**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.

 

**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.

 

**Others have argued that there is a new type of curation that is in effect the New Search.

 

**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.

 

He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.

 

The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".

 

What do you think?

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/w81bwP]


Via janlgordon
more...
Robin Good's comment, January 20, 2012 12:49 PM
Thank you Jan, excellent work, as always.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Social Media Optimization &  Search Engine Optimization | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems. 

 

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

 

Social Networks Search Engines Discovery Engines

 

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

 

**It is increasingly easier to publish information and increasingly difficult to consume it.

 

What most caught my attention:

 

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

 

**The user’s perspective is not challenged, instead it is reinforced

 

**Users generally follow people that they respect at a personal level.

 

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

 

**Lists, Circles and Subscriptions aren’t reducing the noise

 

**Following more people still equals a broader information scope and even more noise.

 

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

 

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/yKZdG6]


Via janlgordon
more...
Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social Media Optimization &  Search Engine Optimization | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest being the next big shiney thing on the web. Today I have selected another article by Don Reisinger    for Cnet News - digital home, who has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Enterprise Social Media
Scoop.it!

Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | Social Media Optimization &  Search Engine Optimization | Scoop.it

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


Via janlgordon, michel verstrepen, Mike Ellsworth
more...
Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Social Media Optimization &  Search Engine Optimization | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

 

My intro:

 

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 

 

Having said that, this is what particularly caught my attention:

 

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

 

“On the other hand, information wants to be expensive, because it’s so valuable.

 

**"The right information in the right place just changes your life."

 

**This set the stage for an entirely new era of free-thinking “free” advocates"

 

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

 

****"There is always a cost to “free.”

 

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

 

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

 

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

 

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

 

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/sreMX5]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Infographic: How Social Iinteractions Influence Buying

Infographic: How Social Iinteractions Influence Buying | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.

 

Intro:

 

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See infographic here: [http://bit.ly/uNqHUW]

 


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Digital Marketing Essentials
Scoop.it!

YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Optimization &  Search Engine Optimization | Scoop.it

Via janlgordon, Shirley Williams (XeeMe.com/ShirleyWilliams), The Write Connection
more...
Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

The Zero Moment of Truth: How Search and Social Are Changing The Way To Market

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

These the critical priorities to attack: 

 

1. Make SEO part of your company’s DNA: It’s not enough to optimize part of your website or your products or your social media presence. You really need to have optimization as a standard stage of your everyday work. This means that it should be the responsibility of more than one person and everyone in your company should understand what it is they need to do.

 

2. Employ social media as a stimulus platform: Use social media to inexpensively help your company and brand become known. This means establishing a presence on social media platforms.

 

3. Make social media marketing part of your company’s work: Again, social media marketing cannot be the responsibility of just one person. They are never enough. It has to be the work of everybody which means that everyone needs to understand what it is they must do and why. This requires that you make social media marketing training part of your internal processes.

 

4. Create a conversation: Stop thinking about social media marketing as a new format of the traditional broadcast platform and see it for what it is, a stage whereupon you get the chance to foster lasting, relationships with your customers.

 

Read more: http://helpmyseo.com/seo-tips/571-how-search-is-changing-the-online-purchasing-process.html 

 

Find out more: http://www.zeromomentoftruth.com 

 

(curated by Robin Good)


Via Robin Good, janlgordon
more...
janlgordon's comment, December 5, 2011 12:33 AM
Robin,
This is a great piece, thanks for sharing it!
Robin Good's comment, December 5, 2011 1:53 AM
Thank you Marty.
James A Smith MCIM's curator insight, March 19, 2013 4:56 AM

SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO

Rescooped by Anise Smith from GOOGLE+ Watch
Scoop.it!

10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Social Media Optimization &  Search Engine Optimization | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...

 

Lots of good suggestions - here's the takeaway:

 

Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!

 

What productive ways are you using Google+ to promote your business, your blog, and yourself?

 

Selected by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/s0upHV]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.

 

I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.

 

Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.

 

Intro:

 

"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."

 

"When it's darkest men see the stars.”

-Ralph Waldo Emerson

 

My prediction:

 

"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.

 

**This entrepreneurial revolution will permanently reshape business as we know it

 

**More importantly, change the quality of life for all who come after us."

 

**It’s possible we’ll look back to this decade as the beginning of our own revolution.

 

**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.

 

****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"

 

Read full article here: [http://www.cnbc.com/id/45307694]


Via janlgordon
more...
No comment yet.
Rescooped by Anise Smith from Content Curation World
Scoop.it!

How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Social Media Optimization &  Search Engine Optimization | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


Via janlgordon, Robin Good
more...
janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
Rescooped by Anise Smith from Curation, Social Business and Beyond
Scoop.it!

What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Social Media Optimization &  Search Engine Optimization | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

 

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

 

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

 

So what’s the #1 thing people are doing online?

 

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Check it out here: [http://tnw.co/v5Ixp1]


Via janlgordon
more...
Emocean Club's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.